206 lines
17 KiB
Markdown
206 lines
17 KiB
Markdown
---
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title: "AIBook.fun — Product Requirements Document (CONSOLIDATED v1.0-DRAFT)"
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type: prd
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tags: [aibook, weown-ai, prj-031, prd, kickstarter, responsible-agentic-ai, social-education, okf, requirements]
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status: draft
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created: 2026-08-22
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source-of-truth: "https://github.com/CCCbotNet/fedarch/blob/main/_PROJECTS_/PRJ-031_WeOwnAI-Book.md"
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generated:
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by: "AI:CCC-MAIT-S004-PAT-DeepSeek (SEAT-1 governance/OKF) + ProductBuzz [PAT] (Product Ops) — merged v0.2, amended v0.3"
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at: "2026-08-22T15:36:00Z"
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verified:
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- by: "curl github.com/CCCbotNet/fedarch (PRJ-031 SOT v3.2.1.3)"
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at: "2026-08-22"
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- by: "buzz channels list (relay) — bMAIT AiBook.fun channel desc"
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at: "2026-08-22"
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sources:
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- id: sot
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resource: "https://github.com/CCCbotNet/fedarch/blob/main/_PROJECTS_/PRJ-031_WeOwnAI-Book.md"
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note: "PRJ-031 v3.2.1.3 — tiers, goals, affiliate %, team, timing"
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- id: spec
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resource: "PLANS/AIBOOK_SPEC.md"
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note: "Companion spec (merged v0.3) — pillars, scope, open decisions D-1..D-7"
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- id: pb-prd
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resource: "PLANS/AIBOOK/AIBOOK_PRD.md (ProductBuzz draft v0.1)"
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note: "Parallel draft merged into this canonical — goals, personas, FR-1..FR-8, metrics, risks"
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- id: pat-manual
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resource: "AGENTS.md (PAT squad) + Product-Op Manual refs"
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note: "4 actors (§3-4) · 3 floors · flyer rule · two-tab UX · ZDR stance · §8 claims register · §6.3 isolation · launch gates"
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---
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# 📚 AIBook.fun — Product Requirements Document
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**CONSOLIDATED v1.0-DRAFT** · 2026-08-22 · **ProductBuzz [PAT]** (Product Ops) + **CCC-MAIT-S004-PAT-DeepSeek** (SEAT-1 governance/OKF) · Owner: @pat · Commercial sign-offs: @GTM (R-011) · Companion: `AIBOOK_SPEC.md`, `AIBOOK_IMPLEMENTATION_PLAN.md`, PRJ-031 SOT v3.2.1.3 · **⛔ DRAFT — not a live claim. No R-011.** (v1.0-final naming reserved for R-011'd freeze.)
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> v1.0-DRAFT consolidation (2026-08-22T15:36:00Z, SEAT-1 after ProductBuzz self-review 15:22Z): trunk = v0.3. Folded R2 (FR-4.7 affiliate payout milestone ≤ W-2 of campaign end — restored from ProductBuzz v0.1 FR-5.3) · R3 (FR-3.4 WeOwn Chat ledger dogfooding note, CSV stays floor) · F1 (G0–G3 kept; no G4) · F2 (15/10/10/5 everywhere) + SEAT-1 S2 (FR-1.1 Risk #9 → Risk #4, refreshed register) · S3 (verified-block parity). v0.3 amendment history below:
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Legend: 🔴 must-have for 9/26 launch · 🟡 should-have (launch window) · 🟢 post-campaign.
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---
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## 1. Background & problem
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WeOwnNet's Book pillar (PRJ-031, P0) lacked a product definition: what the Book *is*, whom it serves, how it educates, how it monetizes. SOT v3.2.1.3 (Mar 2026, APPROVED) carries the approved commercial skeleton and full campaign plan whose dates are superseded; the **9/26 relaunch** (relay-CONFIRMED) needs the product layer itself. This PRD keeps the SOT's approved commercial structure and adds content model, social education design, and requirements.
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**Problem statement:** Professionals drowning in AI hype have no shared, practice-grounded, community-owned place to learn Responsible Agentic AI — and WeOwnNet has no common literacy base to onboard its own humans and agents.
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## 2. Goals & non-goals
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**Goals**
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- **G-1** Stand up aibook.fun + Kickstarter live **9/26/2026**, funding ≥ $5K min / $35K target (DRAFT planning figures).
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- **G-2** Define the Book as crowd-created, subscription, workflow-based artifact (Spec §4).
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- **G-3** Launch with a demonstrable social-education loop (Read → Do → Share; Book Circles; Workflow-of-the-Week).
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- **G-4** Every external claim claims-governed: nothing DRAFT/OPEN presented as final (§8 register).
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- **G-5** Every backer enters the ecosystem funnel (AgencyPRO/PRJ-002) — backer→webinar→demo pipeline.
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**Non-goals (explicit)**
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- No general-purpose AI chatbot or tool; this is a book/learning product.
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- No regulated professional advice issued on the book's own authority.
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- No NFT/token/Web3/blockchain/crypto language on any kickstarter-facing surface (hard constraint, KS policy).
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- No building the eBookNFT platform yet (4 domains held; IDEA per SOT).
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- No private multi-tenant infrastructure of any kind (not applicable; boundary preserved).
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## 3. Personas & actors (JTBD)
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| Persona | Core job | Success metric |
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|:--|:--|:--|
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| Reader/subscriber | Apply a documented RAAI workflow at work this week | Activation: reads 1 chapter + completes 1 Try-it within 14 days of backing |
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| Contributor | Publish a documented workflow, earn income/reputation | 1 accepted workflow within 90 days of joining |
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| Curator/co-author | Keep the quality bar | Curation SLA ≤ 10 working days per submission |
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| Affiliate | Refer backers, earn commission | First payout ≤ 1 cycle after referred payment (SOT/ops guardrail; dated milestone FR-4.7) |
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| Ecosystem prospect | Learn + take a stake | Backer → community join rate ≥ 40% of backers (DRAFT target) |
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| Agent (WeOwnNet-native) | Onboard via the Book corpus | Gate-0 completion = part of identity tier |
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## 4. Epics & functional requirements
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### EPIC 1 — Campaign system 🔴 (launch 9/26)
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| ID | Requirement | Pri | Acceptance |
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|:--|:--|:--|:--|
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| FR-1.1 | KS page per SOT sections: hero video (2–3 min, co-authors), problem, book, co-authors, 6 tiers ($10→$4,888), retreats, 5 stretch goals, FAQ ≥10, risks | 🔴 | Page passes **NFT-free scrub** (translation table; zero token/Web3/crypto) + KS category rules; final team review before submit (Risk #4 gate — PRD §7 refreshed register) |
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| FR-1.2 | Pre-launch engine: landing live on aibook.fun, email capture, 3-email sequence | 🔴 | **500+ emails before Day 1**; FluentCRM tags (`book-prelaunch`) via @LDC |
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| FR-1.3 | Affiliate live via Kickbooster.me (co-author 15% / community 10% / podcast 10% / press 5%; 30-day cookie, last-click) | 🔴 | Public signup page; widget on landing; co-authors invited Day 1 |
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| FR-1.4 | Launch playbook: Day-1 schedule, weekly cadence, dead-zone tactics, final-48h push (SOT) | 🔴 | Playbook reviewed @THY/@CEO pre-launch |
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| FR-1.5 | Campaign analytics: raised, backers, avg pledge, email list, CPC, affiliate share | 🔴 | Daily pulse vs SOT targets (Day-1 30% / 100 backers) |
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| FR-1.6 | Post-campaign: final update, backer comms, funds receipt (~14d), fulfillment announcement | 🟡 | Sequence staged pre-launch |
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### EPIC 2 — Content system 🔴
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| ID | Requirement | Pri | Acceptance |
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|:--|:--|:--|:--|
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| FR-2.1 | **Workflow Recipe schema** (Spec §4.1): problem/JTBD · actors · method with **visible tool returns** · safeguards · evidence · try-it · costs · author metadata | 🔴 | Schema + 3 filled examples pass QA + @pat review |
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| FR-2.2 | Chapter structure per vertical: RE · FA · Fractional C-Suite · Higher Ed · Communities · Tech/RAAI (SOT co-authors) | 🔴 | Outline + chapter owners confirmed |
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| FR-2.3 | Editorial pipeline: submission → co-author review → accept/revise → publish → updates tracked | 🔴 | Pipeline doc; first community submission processed end-to-end |
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| FR-2.4 | **2 sample chapters pre-launch** (backer preview) | 🔴 | Written + edited + verified (SOT PL-2) |
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| FR-2.5 | **3 learn-by-running kits** (clone-and-run; verified by actually running) | 🔴 | Kits run green before campaign |
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| FR-2.6 | Book = **OKF v0.2 knowledge bundle**; versioned annual editions; changelog per workflow | 🟡 | Bundle validates; renders to markdown + web |
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### EPIC 3 — Subscription & access 🔴/🟢
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| ID | Requirement | Pri | Acceptance |
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|:--|:--|:--|:--|
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| FR-3.1 | Digital access key post-campaign (SOT FAQ wording = approved copy base): key → PDF + web reader, 12 months, renew annually | 🟢 | Process + templates staged pre-launch |
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| FR-3.2 | Anchor tier $47/yr (DRAFT — @GTM relaunch re-sign) + hardcopy upcharge at cost | 🔴 | KS pricing row signed |
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| FR-3.3 | Lifetime-access tier decision (D-1) before KS copy freeze (W37). If approved: distinct SKU, price, renewals-off flag | 🟡 | Decision recorded; SKU spec |
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| FR-3.4 | Fulfillment ledger: backer ↔ key/upcharge tracked (CSV min; may reuse WeOwn Chat's ledger pattern — dogfooding, only if zero extra cost; CSV stays the floor) (R3) | 🟢 | Ledger template |
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### EPIC 4 — Contributor economy 🔴/🟡
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| ID | Requirement | Pri | Acceptance |
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|:--|:--|:--|:--|
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| FR-4.1 | Contribution intake (Recipe template + submit channel) | 🔴 | Public intake live at campaign |
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| FR-4.2 | Curation workflow w/ verification checklist (tool returns only — "REAL" is not proof, #203) | 🔴 | First 5 community Recipes processed w/ named curators |
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| FR-4.3 | Contributor credit + attribution (byline per Recipe; chapter credit; "Founding" page for VIP+) | 🔴 | Credit model published |
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| FR-4.4 | Affiliate onboarding (Kickbooster signup, links, leaderboard) | 🔴 | 15/10/10/5% live; weekly leaderboard to @CEO |
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| FR-4.5 | Royalty mechanics — **ONLY if @GTM signs D-2** | 🟡 blocked | Ledger spec + payout cadence; never assumed |
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| FR-4.6 | Claims-register hygiene: every income claim logged safe-to-say (§8) before any outreach | 🔴 | Register entries for lifetime/royalties/$47/affiliate/9/26 |
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| FR-4.7 | **Affiliate payout milestone**: payouts processed ≤ W-2 of campaign end (restored from ProductBuzz v0.1 FR-5.3 — R2) | 🟡 | Dated milestone in Ops calendar; maps to time-to-first-payout (Manual) |
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### EPIC 5 — Community & social education 🔴/🟡
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| ID | Requirement | Pri | Acceptance |
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|:--|:--|:--|:--|
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| FR-5.1 | Try-it feedback loop: readers post workflow results (bMAIT AiBook channel LIVE; Circle channels to create) | 🔴 | Loop documented + live |
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| FR-5.2 | **Book Circles**: 6-week cohort format; facilitator playbook; 1 pilot Circle within first campaign fortnight | 🟡 | Circle kit drafted; pilot = first 6 opt-in backers |
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| FR-5.3 | **Workflow-of-the-Week** showcase on aibook.fun + #FlowsBros/WeOwn.FM + email | 🟡 | Showcase cadence live W39+ |
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| FR-5.4 | **#FlowsBros standing series**: weekly live Recipe dissection | 🟡 | Episode format doc; 4 episodes across campaign |
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| FR-5.5 | Contributor onboarding doc (submit + affiliate signup) | 🔴 | Doc published |
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| FR-5.6 | Ownership markers: progress framed read → own → contribute → govern | 🟢 | Marker copy; identity tier tie-in |
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| FR-5.7 | Vertical learning paths (6 curated sets) | 🟢 | Structure published at launch |
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### EPIC 6 — Site & domain 🔴
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| ID | Requirement | Pri | Acceptance |
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|:--|:--|:--|:--|
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| FR-6.1 | aibook.fun production landing (Framer POC `217fbfc` → review → push by @GTM:ADMIN) | 🔴 | Hero, book, sample workflow, tiers, affiliate, CTA, FAQ |
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| FR-6.2 | SSL (existing cert fails — verified 08-21); keep GA continuity (UA-59154711-35) | 🔴 | HTTPS green 2 wks pre-launch |
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| FR-6.3 | **Auto-renew confirmation (exp 09-05) BEFORE any push — D-3, @GTM, W35** | 🔴 | Resolved W35; infra freeze 09-12 |
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| FR-6.4 | Sample-chapter delivery pre-launch (email-gated PDF via FluentCRM `book-prelaunch`) | 🔴 | Flow tested |
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### EPIC 7 — Email & CRM 🔴
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| ID | Requirement | Pri | Acceptance |
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|:--|:--|:--|:--|
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| FR-7.1 | FluentCRM tags: `book-prelaunch`, `book-backed`, `book-subscriber`, `affiliate` (@LDC, INT-P05) | 🔴 | Tags live |
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| FR-7.2 | 8-email sequence per SOT (3 pre, 1 launch, 2 mid, 2 final) — dates → 9/26 timeline; NFT-free scrubbed | 🔴 | Sequence staged |
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| FR-7.3 | Post-campaign sequence (funded, what's-next, fulfillment, renewal nudge) | 🟢 | Staged |
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### EPIC 8 — Ops, claims & metrics 🔴
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| ID | Requirement | Pri | Acceptance |
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|:--|:--|:--|:--|
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| FR-8.1 | Claims register: lifetime/royalties/$47-affiliate/9/26 entries + promotion rules (§8) | 🔴 | ProductBuzz opens; DRI sign-offs @GTM |
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| FR-8.2 | Metric events: `backer_signed`, `prelaunch_signup`, `affiliate_referral`, `sample_chapter_downloaded`, `workflow_submitted`, `workflow_published` — **instrument events, never content (§6.3)** | 🔴 | Events live |
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| FR-8.3 | Weekly metrics review ritual → campaign steering | 🔴 | Ritual scheduled |
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## 5. Non-functional requirements
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| ID | Requirement | Acceptance |
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|:--|:--|:--|
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| NFR-1 | **Truth in status:** zero DRAFT/OPEN/NOT-LIVE claims in external assets | Hard gate before publish |
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| NFR-2 | **KS compliance:** zero NFT/Web3/crypto terms on campaign surfaces | Translation table + scrub gate |
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| NFR-3 | **Privacy:** mailing-list per FluentCRM norms; no confidential client data in book/campaign (instrument events, never content) | Review |
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| NFR-4 | **Availability:** landing up through campaign; email on schedule; affiliate tracking live Day 1 (30-day cookie — every hour matters) | Monitoring |
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| NFR-5 | **Content quality:** every workflow passes Recipe template + ≥1 co-author review (anti-hallucination guarantee) | Editorial checklist |
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| NFR-6 | **Continuity:** aibook.fun must not lapse 09-05 (D-3); DNS/SSL before 09-12 (infra freeze) | D-3 resolved |
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| NFR-7 | **OKF conformance:** bundle validates per OKF v0.2 (frontmatter, `type`, `sources`, trust tiers) | Validation pass |
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| NFR-8 | **Trust posture:** ZDR claim stance ("documents stay on your instance" — never "ZDR is active"); 3-floor discipline per manual §5.3/§7.1 (F1 confidentiality · F2 cross-customer · F3 off-domain — DRI-ruled 08-22, all FLOOR 0); flyer rule + two-tab boundary UX | S5-Trust review |
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| NFR-9 | **Accessibility:** reader + landing mobile-readable, WCAG AA target | Design review (S2) |
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| NFR-10 | **Cost discipline:** launch burn ≤ SOT budget (~$6K pre-revenue); model spend tracked (W36 eval context) | Monthly review |
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## 6. Success metrics (SOT baseline + new Ops metrics)
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| Metric | Min | Target | Stretch | Owner |
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|:--|:--|:--|:--|:--|
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| Total raised | $5,000 | $35,000 | $54,000+ | @CEO dashboard |
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| Total backers | 300 | 700 | 1,000+ | @CEO |
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| Prelaunch email list | 500 | 1,000 | 2,000+ | @LDC |
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| Funded in days | 7 | 3 | 1 | team |
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| Ad ROAS | 3:1 | 5:1 | 10:1 | @CEO |
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| → AgencyPRO pipeline | 50 | 150 | 300+ | @CEO |
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| Affiliate % of total | — | ≥20% | 35% | @GTM |
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| **Backer→activation** (ch.1 + Try-it in 14d) | 20% | 35% | 50% | ProductBuzz (NEW) |
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| **Workflow submissions** (campaign window) | 10 | 25 | 50 | ProductBuzz (NEW) |
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| **Curation SLA ≤10 working days** | 80% | 95% | 100% | Curators (NEW) |
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| Renewal rate (year-1 cohort) | — | 60% | 75% | @GTM (NEW, post-campaign) |
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DRAFT targets — ratify at W35 metrics review before quoting anywhere.
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## 7. Dependencies & risk register
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### Top dependencies
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1. **D-1/D-2** (lifetime, royalties) → KS copy freeze (W37, 09-18). **Blocking.** @GTM R-011.
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2. **D-3** (domain auto-renew) → production push (W36). **Blocking.** @GTM registrar.
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3. @THY KS account + identity verification (SOT PL-1; W35).
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4. Co-author confirmations (D-6: Piper, Kerner).
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5. Sample chapters (FR-2.4): @THY + @CEO W36.
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6. Hero video (@LFG ~250h committed, SOT): script W35, shoot W36, edit W37.
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### Risks (SOT §Risk Matrix refreshed)
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| # | Risk | P | I | Mitigation | New? |
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|:--|:--|:--|:--|:--|:--|
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| 1 | < $5K minimum | Low | High | Conservative goal + prelaunch ≥500 | — |
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| 2 | Co-author manuscripts delayed | Med | High | Sample chapters pre-campaign; outline locked | — |
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| 3 | Low Day-1 momentum | Med | High | 500 emails + personal outreach + early bird | — |
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| 4 | KS rejection (NFT language) | Low | Crit | Translation table + scrub gate + final review | — |
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| 5 | **Domain lapse 09-05** | Med | Crit | D-3 confirm W35; 09-12 infra freeze | NEW |
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| 6 | **Commercial claims drift (lifetime/royalties)** | Med | High | Claims register + promotion rule | NEW |
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| 7 | **Unratified targets quoted externally** | Med | Med | Metrics labeled DRAFT until W35 sign | NEW |
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| 8 | Fulfillment delays | Med | Med | Print-on-demand; key issuance CSV | — |
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| 9 | Early-bird cannibalization of $47 tier | Med | Med | Cap 200; laddered tiers | NEW |
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| 10 | Post-campaign renewal work unstaffed | Med | High | Renewal owner assigned W35 (@GTM + @LDC) | NEW |
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| 11 | **Content pipeline thin (RAAI workflows need practitioners)** | Med | High | Community intake live at campaign; circles recruit; co-authors recruit | NEW |
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| 12 | Campaign-date confusion (SOT vintage vs 9/26) | Low | Med | All assets use 9/26; SOT note in every doc | NEW |
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## 8. Open questions (tracked in Spec §8, D-1..D-7)
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D-1 lifetime · D-2 royalties · D-3 domain auto-renew · D-4 SOT refresh → v3.3.0 · D-5 POC push · D-6 co-author confirmations · D-7 Product-Op Manual refs. **All are @GTM/@pat lanes; D-1/D-2/D-3 on the critical path to W37 copy freeze.**
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## 9. Approval & next step
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→ @pat: review Spec + PRD → @GTM: R-011 on D-1/D-2/D-3 (+ D-4 SOT refresh) — the only blockers to v1.0. Once signed: freeze v1.0, hand to implementation plan, open claims-register entries, brief KS copy writers.
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---
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*CONSOLIDATED v1.0-DRAFT — single canonical version (v0.3 trunk + R2 + R3 + F1 + F2 + S2 + S3). Superseded drafts preserved at `PLANS/AIBOOK/` (v0.1 trio) pending @pat archive call. #LLMmodel: DeepSeek V4 Flash 0731.* |