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MASTER KICKSTARTER CAMPAIGN BLUEPRINT

We Own AI — The New American Dream

Status: Internal operating document — not a live Kickstarter page
Prepared: Monday, September 21, 2026
Prepared for: @LFG (campaign owner of this request) · WeOwnNet team
Working calendar (not locked): Friday, October 2 – Wednesday, November 4, 2026 · 33 days
Funding floor in source docs: $5,000
Confidential · © 2026 WeOwnNet / BurnedOut Media

#WeOwnAI · #BuildInPublic · #WeOwnSeason005 (season tag still OWNER DECISION REQUIRED)

How to read this document

Label	Meaning
Confirmed from source	Present in the April 25, 2026 master plan PDF (21 renderable pages) or explicitly restated without change
Recommended (consolidated)	Strongest combined recommendation from the PDF + in-thread agent passes. Not a locked business fact
SOT-cited	Cited by multiple review seats from PRJ-031 / `RESEARCH/AIBOOK_PRJ031_LEARN_5017.md`. Treated as team source-of-truth candidates, not invented here, and not independently re-fetched in this pass
OWNER DECISION REQUIRED	Missing, conflicting, or policy-sensitive. Do not put on the Kickstarter page until the owner decides
DATE TO BE CONFIRMED	Date depends on the launch-anchor decision

Nothing in this blueprint invents prices, print costs, shipping costs, partnership commitments, manufacturing capacity, or a locked launch date.

Kickstarter public-page rule (P0): the live campaign page, video, and ads must not use NFT / token / Web3 language. Kickstarter rejects that class of copy. Original “NFT subscription” language is preserved only as a historical/internal offer question (Decision D5) and is translated on every public-facing section to Digital Access Subscription / digital access key.

33-day convention: Kickstarter runs launch timestamp + 33 × 24 hours (exclusive span). Friday Oct 2 → Wednesday Nov 4. Inclusive counting (start + 32 days) would wrongly land on Tuesday Nov 3. Do not “fix” this later.

Executive Summary
Campaign Vision
Target Audience
Campaign Messaging
Kickstarter Page Blueprint
Campaign Video Blueprint
Funding Strategy
Rewards & Pricing
Stretch Goals
Pre-Launch Strategy
Launch-Day Strategy
Campaign Marketing Plan
Content & Creative Plan
Campaign Timeline
Operations & Fulfillment
Budget & Financial Planning
Risks & Contingency Planning
Roles & Responsibilities
Campaign KPI Dashboard
Master Action Plan
IDEA BANK
OWNER DECISIONS REQUIRED
AGENT CONTRIBUTION MAP
Quality-control record

1. Executive Summary

We Own AI — The New American Dream is a multi-author book campaign on Kickstarter, published under BurnedOut Media / WeOwnNet. The April 2026 master plan (LibreOffice 24.2, created 2026-04-25, 21 pages — the file’s internal /Count 38 is stale metadata) set a $5,000 goal, a 33-day Friday→Wednesday window, seven reward tiers, and a content engine aimed at financial advisors and professionals on LinkedIn.

That original live window (June 26 – July 29, 2026) is past. This channel is tagged {Oct-2026}. An in-channel alternate (Saturday, September 26, 2026) exists on the AiBook.fun description and is not used as the working calendar: it is a Saturday (breaks the Friday protocol) and leaves ~5 days with no room for Kickstarter’s 5–7 business-day review.

Working strategy (recommended, not locked):

Treat the $5,000 figure as the public funding floor so the campaign can fund fast and generate social proof. That philosophy is confirmed from the original plan.
Use a Friday, October 2, 2026 launch and Wednesday, November 4, 2026 close unless the owner picks another Friday. OWNER DECISION REQUIRED (D1).
Submit the Kickstarter page for review immediately. For an Oct 2 launch, submit-by is Wednesday, September 23, 2026. Sep 23 + 7 business days = October 2 itself — zero slack. If the page is not submitted by Sep 23, the working default becomes Friday, October 9 – Wednesday, November 11.
Keep the original 7-tier shape (digital → early-bird → paperback → collector → ongoing digital access → two retreats) but do not publish NFT wording, blank prices, or past-season retreat labels.
Measure success as audience + proof, not just cash: email list, backers, LinkedIn impressions, and a funded campaign that seeds later products.

What this campaign is (confirmed): a visibility and community engine for a book about AI ownership / the “new American dream,” aimed at advisors and professionals, built in public.

What this campaign is not (until the owner says otherwise): a Web3 mint, an NFT drop, or a locked $35K/$54K raise. Those figures appear only as SOT-cited options (Decision D2).

2. Campaign Vision

2.1 Mission (confirmed intent)

Build a public, fundable story around We Own AI — The New American Dream that:

puts the book in front of financial advisors and professionals who feel burned out or displaced by AI;
grows an owned email list of backers;
establishes thought-leadership for WeOwnNet / BurnedOut Media;
seeds later products, retreats, and an ongoing digital-access offer;
funds at a deliberately achievable floor so social proof arrives early.

2.2 Campaign objective

Layer	Objective	Source
Minimum	Campaign funds at $5,000	Confirmed
Proof	Fund inside 48 hours; 100 backers	Confirmed targets
Community	200+ new email subscribers	Confirmed target
Brand	LinkedIn as primary channel; #BuildInPublic narrative	Confirmed
After	Physical books + digital rewards fulfilled; retreats only if dates are real	Confirmed structure + owner call on seasons

2.3 Value proposition (recommended)

For advisors and professionals who feel the ground moving under their practice,
We Own AI is a multi-author field book on owning AI as a new form of American agency — not renting it from someone else’s stack.
Unlike generic “AI will change everything” titles, this campaign is built in public by the people writing it, with a Kickstarter that is meant to fund, ship, and start a community — not to mint collectibles.

2.4 Positioning

Category: non-fiction / professional book + community, not gadget hardware.
Tone: candid, builder, anti-hype. Burnout is the pain; ownership is the promise.
Proof style: #BuildInPublic process, multi-author voices, live campaign metrics.
Differentiation (recommended): the campaign is the first chapter of the brand — advisors watch the team ship in public, then buy into the book and (optionally) the retreats.

2.5 What must not appear on the public page

NFT, token, mint, Web3, crypto-gated access.
Past seasons sold as current (“Colorado Summer 2026”).
Placeholder “[TBD]” prices.
A Saturday Sep 26 launch presented as locked.
Invented stretch-goal dollar amounts.

3. Target Audience

Confirmed from the original plan: financial advisors and professionals, reached primarily on LinkedIn, secondarily on X/Twitter.

3.1 Primary audience

Attribute	Working definition
Who	Practicing financial advisors, planners, and adjacent professionals
Problem	Burnout, feeling stuck, fear of being automated or disintermediated
Motivation	Practical path to use / own AI in the practice; status of being early without being reckless
Why Kickstarter	They fund people and ideas they can tell a story about; a low-friction digital pledge is an easy yes
Channel	LinkedIn (primary). BurnedOut Media cadence already designed for this feed

3.2 Secondary audiences (recommended, from original extras)

Operators / builders around WeOwnNet who already follow #BuildInPublic.
Retreat-curious members who will only convert if 2027 (or contracted 2026) dates are real.
Multi-author circle (contributors Brian and Lou, plus @THY / @CEO networks) as Day-1 surge, not as the whole market.

3.3 Ideal backer

Someone who will (a) pledge a digital tier in the first 48 hours, (b) share the campaign to two other advisors, (c) join the email list, (d) still be a reader when the paperback ships in February 2027 (recommended public delivery month — OWNER DECISION REQUIRED, D15).

3.4 Reasons they support

The pain copy is about them (burnout / stuck), not about the authors.
The goal looks achievable — they are not being asked to rescue a $100K gadget campaign.
Multi-author = more than one voice they might already know.
Digital reward is immediate-feeling; physical is a signed artifact.
Retreats are a high-ticket identity purchase only if dates are future and specific.

4. Campaign Messaging

4.1 Core message (recommended)

Own the intelligence that is about to own your industry.
We Own AI — The New American Dream. A book, a public build, and a community for advisors who refuse to be rented their future.

4.2 Narrative arc

The ground is moving. Advisors feel it as burnout, not as a keynote.
Renting AI is the old deal. Tools without ownership recreate the same dependency.
This book is the field guide. Multi-author, built in public, written from the work.
Kickstarter is how we ship it with you. Low floor, real rewards, no vapor.
After funding: books, access, and (if the owner keeps them) retreats.

4.3 Selling points (from source, not invented features)

Confirmed title and positioning: We Own AI — The New American Dream
Multi-author format (pivot already in the April wireframe)
#BuildInPublic process as content, not as decoration
LinkedIn-native campaign (advisors already live there)
Deliberately fundable $5K floor → social proof
Physical signed book + digital formats
Optional high-touch retreat tiers if dates are real

4.4 Proof points available vs missing

Proof	Status
Cover concepts / mockups (3 covers, 7 mockups marked approved in April)	Confirm still current
Team RACI and named contributors	Confirm roster (D10)
Live campaign metrics once launched	Generated in-campaign
Testimonials / advisor quotes	Not in source — do not invent. Collect during pre-launch or use process-proof instead
Print vendor, unit cost, ship quotes	Not in source

4.5 Calls to action (hierarchy)

Primary: Back the campaign on Kickstarter (digital tier as default yes).
Secondary: Share + tag two advisors.
Tertiary: Join the email list (FluentCRM — OWNER DECISION REQUIRED that it is live, D16).
Do not CTA: “mint,” “token,” “join the NFT.”

4.6 Messaging hierarchy for every asset

Pain (burnout / stuck)
Stakes (ownership vs rental)
Offer (book + how to back)
Proof (progress, people, process)
Urgency (only when true: early-bird remaining, hours left)

5. Kickstarter Page Blueprint

Original wireframe: 8 blocks + 7 tiers. Joe Pulizzi Content Entrepreneur page was the named benchmark (30 min research task). Below is the recommended public structure. Copy is directional, not final page prose.

5.1 Above the fold

Headline: We Own AI — The New American Dream
Subhead: A field book for advisors and professionals who want to own the AI era — not rent it.
Hero: book mockup + (if ready) 2–3 min video. Image-only is an approved fallback.
Primary button: Back this project
Trust strip: 33 days · publishing under BurnedOut Media / WeOwnNet · estimated delivery February 2027 for physical (D15)

5.2 Recommended section order

#	Section	Purpose	Visual
1	Hook / who this is for	Advisor recognizes themselves in one screen	Pain-led graphic
2	The problem	Burnout, displacement, rented tools	Short bullets, not a lecture
3	The book	What it is, who wrote it, why now	Cover + 3 mockups
4	What’s inside	Chapter preview / excerpt (Post 4 content)	Excerpt card
5	The authors	@THY, @CEO, Brian, Lou	4 headshot graphics (800×800)
6	Rewards	7 tiers as decided — no TBD, no NFT words	7 tier images 1200×628
7	Stretch goals	Only published goals with real unlocks	5 graphics if amounts locked
8	Timeline / delivery	Campaign → production → ship	Simple dated infographic
9	Risks & challenges	Honest: compressed runway, print/ship, retreat dates	Plain text (KS expects this)
10	FAQ	Delivery, shipping, digital access, refunds	Text
11	How to help besides backing	Share + tag 2 advisors	Share graphic
12	Final CTA	Restate the one action	Cover + button

Legal pages: original plan clones 6 legal pages from pTokenAssets. OWNER DECISION REQUIRED (D11) that this source is still correct.

5.3 Trust-building (recommended)

Real names and roles; no anonymous “the team.”
Show the April–September work as process proof (covers, mockups, wireframe) without pretending the June campaign happened.
State Kickstarter’s all-or-nothing rule in one sentence.
Do not claim retention, NFT scarcity, or token utility.

5.4 FAQ seeds (do not publish until answers are owned)

When do digital vs physical rewards arrive?
Do you ship internationally? Not in source.
What is the ongoing digital access offer, in non-NFT language?
What happens if a retreat date moves?
How are refunds handled if Kickstarter funds / if a reward is delayed?

5.5 Public-language translation (mandatory)

Internal / original	Public Kickstarter
NFT subscription model	Digital Access Subscription
NFT-gated content	Members-only digital library / digital access key
NFT model (checklist)	Ongoing digital access offer
eBookNFT	Never on the page (SOT-cited)

6. Campaign Video Blueprint

6.1 Primary hero video

Item	Value	Notes
Length	2–3 minutes	Confirmed from original inventory
Record	@THY	Confirmed
Edit	@LFG	Confirmed
Fallback	Image-only KS page	Confirmed mitigation; likelihood now High

If footage is not in hand this week, submit for Kickstarter review without the video. Add it post-approval. Do not hold review for the hero.

6.2 Recommended storyline (creative direction, not a locked script)

Time	Beat
0:00–0:12	Hook: an advisor’s real sentence about burnout / “AI is coming for my book of business.” Face to camera.
0:12–0:35	Problem: rented tools, hype fatigue, no ownership.
0:35–1:10	The book: title, who it’s for, multi-author, flip through mockups.
1:10–1:40	Founders / why Kickstarter / built in public.
1:40–2:10	Rewards in human language (ebook, signed book, access, retreats if in scope). No NFT words.
2:10–2:30	CTA: back today, share with two advisors, we ship.

6.3 Supporting videos (confirmed inventory)

Video	When (working calendar)	Length
15–30s ad cut from hero	Ads week (Oct 9–15 if Oct 2 launch)	15–30 sec
3–5 Live Q&A clips	Mid-campaign	30–60 sec
Signing-day clip	Fulfillment	30–60 sec

6.4 Additional video ideas (Idea Bank — not in the original four)

HeyGen / presenter cuts already exist in adjacent WeOwnNet work. Do not commit them as Kickstarter assets unless the owner pulls them in. They are preserved in §21.

7. Funding Strategy

7.1 Confirmed logic

The $5,000 goal is intentionally low so the campaign funds quickly. Money is not the primary win; visibility, list, and proof are. Week-1 goal in the original: FUNDED + 200 backers.

7.2 Two ladders in the record — do not blend silently

Ladder	Amounts	Status
Original master plan	Public goal $5,000 · stretch target in metrics $15,000+	Confirmed in PDF
SOT-cited PRJ-031	$5K minimum / $35K target / $54K stretch	SOT-cited · OWNER DECISION REQUIRED (D2)

Recommended handling: keep $5,000 as the Kickstarter goal (the number that unlocks funding). If the owner adopts the SOT ladder, publish $35K / $54K as stretch goals, not as the KS goal. Raising the KS goal to $35K without a proven pre-launch list is how book campaigns miss. That is a recommendation, not a fact.

7.3 Duration

33 days, Friday launch, Wednesday close. Working: Oct 2 – Nov 4, 2026. Alternate recorded: Sep 26 – Oct 29 (not recommended). Slip: Oct 9 – Nov 11.

7.4 Early momentum

Personal networks of @THY, @LFG, @CEO, @GTM, Brian, Lou on Day 1.
Catch-up burst of the three missed hype posts (announcement / cover / who it’s for) before “TOMORROW.”
Pre-made FUNDED graphic so the screenshot exists the minute $5K hits.
Do not start paid ads until organic proof exists (original: ads week = week after launch).

7.5 Launch targets (confirmed unless owner refreshes — Decision D8)

Metric	Target	Stretch
Raised	$5,000	$15,000+ (or SOT $35K/$54K if adopted)
Backers	100	300+
Time to fund	48 hours	24 hours
Email	+200	+500
LinkedIn impressions	50,000	150,000+
Retreat backers	5	15+

MiMo flagged that a compressed 11-day runway may warrant a metrics refresh. OWNER DECISION REQUIRED (D8) to keep or revise.

8. Rewards & Pricing

Seven-tier structure is confirmed. Every price is unconfirmed. SOT cites $47/year annual digital as a known value that could inform the digital / access tiers. It is not written onto the page here.

8.1 Tier structure (public names)

Tier	Public name	Includes (from source)	Limit in source	Price
1	Digital Supporter	eBook (PDF + Kindle) + backer updates	TBD	OWNER DECISION REQUIRED
2	Early Bird eBook	eBook at a discount	200 (confirmed limit)	OWNER DECISION REQUIRED
3	Paperback	Signed paperback + eBook	TBD	OWNER DECISION REQUIRED
4	Collector’s Bundle	Signed paperback + eBook + exclusive extras	TBD	OWNER DECISION REQUIRED
5	Digital Access Subscription	Ongoing members-only digital access + all digital rewards	TBD	OWNER DECISION REQUIRED · map to $47/yr if owner adopts SOT
6	Retreat: Colorado	Retreat ticket + signed book + all digital	TBD	OWNER DECISION REQUIRED · season/year D6
7	Retreat: St. Pete	Retreat ticket + signed book + all digital	TBD	OWNER DECISION REQUIRED · season/year D7

Do not title Tier 5 “NFT Subscription” on Kickstarter.

8.2 Early-bird logic (confirmed)

Cap of 200 on the discounted eBook. Pre-make the “Early Bird SOLD OUT” graphic.

8.3 Pricing logic (recommended, not numbers)

Digital yes-price should feel impulse-level for an advisor.
Early-bird only works if the discount vs Tier 1 is real and the 200 cap is visible.
Paperback must cover print + sign + pack + ship + Kickstarter fees, or the tier loses money. Unit costs are not in source — do not guess.
Retreats should not be listed until dates exist; a retreat with no date is a policy and trust problem.

8.4 Bundles / extras

“Exclusive extras” on Tier 4 are unnamed in source. OWNER DECISION REQUIRED (D17) — possible extras (Idea Bank only): bonus PDF, annotated chapter, workshop recording, signed bookplate. Do not publish extras that are not producible.

9. Stretch Goals

Five stretch-goal graphics are planned. Amounts and unlocks are placeholders in the PDF.

9.1 Recommended structure (owner must lock amounts)

Publish stretches only after D2:

Order	If owner keeps PDF metrics	If owner adopts SOT ladder	Unlock ideas already in source
1	First step above $5K	Toward $35K	Bonus chapter
2	Mid	$35K target	Audiobook sample
3	—	Between $35K and $54K	OWNER DECISION REQUIRED
4	—	$54K stretch	OWNER DECISION REQUIRED
5	$15K+ stretch in original metrics	Beyond $54K or community unlock	OWNER DECISION REQUIRED

9.2 Rule for stretches

Each unlock must not add fulfillment risk the team cannot staff. Prefer digital unlocks (extra chapter, worksheet, live Q&A replay) over extra physical SKUs. Physical add-ons during a first book campaign are how ship dates slip.

10. Pre-Launch Strategy

Remaining runway from Sep 21 is 11 days to Oct 2, or 5 days to Sep 26 (not recommended), or 18 days to Oct 9 if review slips.

10.1 Kickstarter pre-launch activity

Finish page copy + images enough to submit for review.
Submit Wed Sep 23 at latest for Oct 2.
Use Kickstarter pre-launch / “Notify me” only if the page is actually submitted — otherwise it is theater.

10.2 Landing pages & email

Campaign site in the PDF: burnedoutadvisor.com. Candidates from review seats: aibook.fun (auto-renew confirmed in-thread; expiry flag CLOSED) and weown.academy. OWNER DECISION REQUIRED (D4).
FluentCRM + Stripe: @GTM. Needed for list capture. Due on working calendar Sep 25.
Blog: WordPress /blog, Yoast/RankMath, About + Contact pages, 4 author profiles.

10.3 Six hype posts (offsets confirmed; dates assume Oct 2)

#	Theme	Offset	Working date	Status
1	“We’re writing a book.”	Day −21	Fri Sep 11	Past — catch-up burst if unpublished
2	Cover reveal	Day −16	Wed Sep 16	Past — catch-up
3	“Who this book is for”	Day −12	Sun Sep 20	Past — catch-up
4	Chapter preview	Day −8	Thu Sep 24	Still ahead
5	“Why Kickstarter”	Day −4	Mon Sep 28	Still ahead
6	“TOMORROW”	Day −1	Thu Oct 1	Still ahead

Do not skip 1–3 and jump to “TOMORROW.”

10.4 Community / creators / PR / paid (pre-launch)

Original paid plan starts after launch (week 2). Do not spend pre-launch budget that is not in the source.
Podcast/blog outreach sits with @CEO in the RACI — no named outlets in source. Do not invent a media list.
Influencer plan: not specified beyond “share + tag 2 advisors” and personal networks. That is the creator strategy until the owner adds names.

10.5 Testing

Test every KS link, image, and (if present) video before launch week.
Test ad account with a small budget before ads week (@CEO, due Oct 8 on working calendar).
Rehearse the 3:05 AM PST LinkedIn fire or change the protocol (D12).

11. Launch-Day Strategy

Assume working launch Friday, October 2, 2026. Shift the clock, not the sequence, if D1 changes.

11.1 First 24 hours (confirmed protocol)

Time (PST)	Action
3:00 AM	Wake. War mode. D12 if this is not real.
3:05 AM	LinkedIn launch post LIVE (6:05 AM EST)
5:00 AM	X/Twitter launch post LIVE (8:00 AM EST)
6:00 AM	Reply to everything within 1 hour
9:00 AM	“X% funded in Y hours” graphic + post
12:00 PM	Reply every comment on the launch post
3:00 PM	Second progress post
6:00 PM	Backer milestone graphic if earned
9:00 PM	Day 1 recap

Week-1 goal: $5,000 funded + 200 backers. Reply within 2 hours thereafter. DM thank-you to every backer who shares publicly. Post FUNDED the minute it is true.

11.2 First 48–72 hours

Backer Update 1 (Day 2–3): thank you, Day 1 stats, what’s next.
Keep LinkedIn + 3–5 X posts/day.
Do not turn on the full ad set until organic proof exists (original: ads week = following week).
If funding is slow despite the low goal: activate remaining personal networks before spending.

11.3 First week (Fri Oct 2 – Thu Oct 8)

Daily milestone graphics (25 / 50 / 75 / 100%).
Behind-the-scenes LinkedIn.
Protect @LFG rest window if the compressed runway is already eating the operator.

12. Campaign Marketing Plan

One coordinated engine. LinkedIn is the spine.

LinkedIn / BurnedOut Media: 10 posts/week through close (original cadence).
Campaign LinkedIn: daily + extras during the 33 days.
X: 3–5/day, adapted from LinkedIn, not raw dumps.
Mid-campaign: “Share + tag 2 advisors.”
Mid-campaign: Live Q&A with @THY (LinkedIn Live or Zoom, 30 min + 30 min prep), then 3–5 clips.

12.2 Email

FluentCRM. Backer updates on Kickstarter are not a substitute for an owned list. Eight backer-update slots are in §15/§20.

12.3 Paid

Item	Plan
When	Week after launch (working Oct 9–15)
Creative	3 angles × 2 sizes: Pain, Solution, Social Proof
Sizes	1200×628 and 1080×1080
Platforms	LinkedIn + Meta
Video	15–30s cut from hero
Owner	@CEO strategy / campaign manager; @LFG creative
Budget	Not in source — OWNER DECISION REQUIRED (D18)

12.4 PR / creators / partnerships / communities

Source gives podcast/blog outreach as a @CEO workstream with no outlet list. Recommended: start with contributors’ own audiences and advisor groups the team already belongs to. Do not cold-pitch a fabricated journalist list.

12.5 Retargeting

Not specified in the PDF. Logical extension of Meta/LinkedIn ads only if D18 includes budget and pixels exist. Otherwise skip.

12.6 Campaign updates (confirmed slots, Oct 2 calendar)

Update	Timing	Content
1 Thank you	Oct 3–4	Day 1 stats
2 Progress	Oct 8–11	Proof + quotes
3 Stretch	When unlocked	Unlock + next tease
4 Mid	Oct 16–19	BTS, writing, team
5 Final push	Oct 29–31	Hours, not hype
6 Close	Nov 4–5	Stats + what next
7 Production	Dec 2026 – early Jan 2027	Layout progress
8 Shipping	late Jan 2027	Tracking

12.7 Final countdown (working close Nov 4)

Milestone	Date	Notes
48 hours left	Mon Nov 2	3:00 AM graphic + noon update
24 hours left	Tue Nov 3	6:00 PM
Final day	Wed Nov 4	3:00 AM, every 2–3 hours, 6:00 PM “3 hours,” 9:00 PM “1 hour”
Close	Nov 4 at launch hour + 33 days	Not automatically 11:59 PM
Celebration	Thu Nov 5 morning	Thank-you + stats

13. Content & Creative Plan

13.1 Graphics (~60+ confirmed)

Finish unfinished items in Remaining Prep. Sizes stay as original.

Priority for review-submit (this week): cover, mockups, 7 tier images, page headers, author headshots. Stretch-goal graphics can follow if amounts are locked; do not upload “TBD” stretch tiles.

13.2 Video — see §6

6 pre-launch images (catch-up + remaining).
Launch day, FUNDED, 4 milestone %, 10 countdown, 48/24/final, thank-you, stats, what-next, share+tag, early-bird sold out, 5 stretch unlocks, 2 retreat graphics.
6 ad images.
Blog ~1/week through close.
Legal pages, About, Contact, author profiles.

13.4 Asset production rule

Batch remaining graphics in 48-hour blocks (burnout mitigation). Do not open new creative concepts that are not on this list unless D19 (scope) says so.

14. Campaign Timeline

Anchor: working launch Fri Oct 2, 2026. Every date below is DATE TO BE CONFIRMED until D1 is signed. Slip calendar = add 7 days (Oct 9 launch).

Stage	Working dates	Objective
Research / planning	Historical (Mar–Apr 2026 PDF)	Done — do not reopen
Asset creation (remaining)	Sep 21–27	Covers, tiers, page, video-or-fallback
Audience building	Catch-up Sep 21–23 + Posts 4–6	Do not skip 1–3
KS submission / review	Submit by Wed Sep 23	5–7 business days; 7 days lands on Oct 2
Launch preparation	Sep 28 – Oct 1	Launch package, FUNDED, milestones, link test
Launch day	Fri Oct 2	Protocol §11
Live campaign	Oct 2 – Nov 4	Fund, ads week Oct 9–15, Q&A Oct 16–22, countdown Oct 23–Nov 4
Final push	Oct 23 – Nov 4	Daily countdown
Close	Wed Nov 4	Timestamp = launch hour + 33d
Post-campaign comms	Nov 5–6	Recap + what-next
Production	Jan 8 eBook layout target; Jan 15 format	Avoid Christmas (literal Day 85 = Fri Dec 25)
Fulfillment	Signing Jan 22; shipped graphic Jan 29; public delivery Feb 2027	D13–D15

Pre-launch post dates and fulfillment Fridays are weekday-verified on the Oct 2 calendar (independent seats: 19/19 and 26/26 named dates).

Sep 26 Saturday alternate: +33 exclusive days = Thu Oct 29. Recorded, not used.

15. Operations & Fulfillment

15.1 Production

Original offsets from launch: Day 85 interior layout, Day 90 eBook format, Day 105 signing, Day 110 shipped graphic. From Oct 2 those literals are Dec 25 / Dec 30 / Jan 14 / Jan 19. Christmas is unusable.

Working production targets (holiday-adjusted):

Deliverable	Literal offset	Working target
Recap graphic	Day 34 = close day	Thu Nov 5
What-happens-next	Day 35	Fri Nov 6
Interior layout	Day 85 = Christmas	Fri Jan 8, 2027
eBook Kindle + PDF	Day 90	Fri Jan 15, 2027
Signing content	Day 105	Fri Jan 22, 2027
Books-shipped graphic	Day 110	Fri Jan 29, 2027

Print vendor, bindery, inventory, and postage are not in the source. Do not promise a ship method you have not bought.

15.2 Customer communication

Eight backer updates (§12.6). Reply-to-everything rule during the live campaign. Post-campaign cadence drops to 3–5 hrs/week.

15.3 Contingency

Image-only page if video is late.
Slip launch if KS review is open on launch morning (D14).
Digital rewards can ship before paperbacks. State that on the page.
Retreats: drop from the live page rather than sell a past season.

15.4 Connectivity / ops note

StarLink +50GB priority data at Orlando Azur Resorts was logged in-thread as infrastructure for on-site execution. It is not campaign copy.

16. Budget & Financial Planning

Almost every dollar figure below $5,000 / $15,000+ is missing from source. This section is a ledger of categories, not a fake budget.

16.1 Known or source-stated

Item	Amount	Notes
Kickstarter goal	$5,000	Confirmed floor
Metrics stretch	$15,000+	Confirmed as a metric, not a KS goal
SOT target / stretch	$35,000 / $54,000	SOT-cited only
Digital annual (SOT)	$47/yr	SOT-cited only
Team hours	200–250 hrs	Confirmed estimate
Remaining prep this week	18–24 hrs	Compressed
Launch week	25–30 hrs	Confirmed

16.2 Must be costed before launch (all OWNER DECISION REQUIRED)

Category	Why it matters
Kickstarter + payment processing fees	Net ≠ goal
Print unit cost × expected paperbacks	Tier 3/4 can lose money
Shipping + mailers + signing logistics	Drives delivery month
Ad spend (LinkedIn + Meta)	D18
Software (FluentCRM, Canva, SEO plugin)	May already be paid — not in PDF
Retreat COGS	Do not sell below cost
Contingency reserve	Recommended: do not spend the whole $5K on ads

Do not put a made-up fee percentage or print quote on the page.

17. Risks & Contingency Planning

Likelihoods updated for an 11-day remaining runway.

Risk	Likelihood	Impact	Mitigation
KS review still open on launch day	High	High	Submit Sep 23; slip rather than launch unapproved (D14)
Hero video missing	High	High	Image-only fallback; add video later
NFT/Web3 language in the page	High if unfixed	High (rejection)	Translate all four original references before submit
Blank prices / past retreat seasons on the page	High if unfixed	High	Lock D5–D7 and prices or remove those tiers
@LFG burnout	High	High	Batch graphics; one rest window before launch week
Cover not approved	Medium	High	Three options, hard deadline Wed Sep 23
Slow Day-1 funding	Low (given $5K)	Medium	Personal networks first
Ad account not ready	Low	Medium	Setup before Oct 8; tiny test
Contributor bios/headshots late	Medium	Low	Deadline Sep 25
Holiday collision on production	High if using raw Day 85	Medium	Use January/February 2027
Selling a past retreat	High if unfixed	High	2027 or drop
Domain confusion	Medium	Medium	Pick one public URL (D4). aibook.fun expiry is closed (auto-renew)
Inflating KS goal to $35K with no list	Medium if D2 goes that way	High	Keep $5K as the KS goal; put $35K/$54K on stretches
Sep 26 Saturday launch	High if chosen	High	Breaks Friday protocol; no review slack

18. Roles & Responsibilities

Assignments below are from the April PDF RACI. Confirm the roster still holds (D10). No new names added.

18.1 Named roles (source)

Role	Handle	Responsibilities
Author / Visionary	@THY	Book content, video recording, cover approval, KS account, retreat dates, final sign-off
Creative Lead / Execution	@LFG	Graphics, social, KS page build, video edit, daily engagement, website
CEO / GTM Strategy	@CEO	Ad account, campaign manager, paid ads, podcast/blog outreach, business strategy
GTM Support	@GTM	KS page review, Stripe + FluentCRM, technical infrastructure
Contributing Author	Brian	Chapter, headshot, bio
Contributing Author	Lou	Chapter, headshot, bio

18.2 RACI (source)

Workstream	@THY	@LFG	@CEO	@GTM
Book content & title	R/A	I	C	I
Cover & mockups	A	R	I	I
KS page build	A	R	C	C
Hero video	R record	R edit	I	I
Social LinkedIn/X	C	R/A	C	I
Paid ads	I	R creative	R/A strategy	I
Website & blog	C	R/A	I	C
Stripe & email	I	I	C	R/A
Retreats	R/A	R graphics	C	I
Backer comms	A	R	C	I
Fulfillment	R/A	R design	C	C

18.3 AI / agent lane (this thread — coordination, not KS-page credits)

Agents produced revision, verification, and this blueprint. They are not Kickstarter “creators” unless the owner says so. Nemotron / similar TRAINS-on-DATA seats were flagged to stay structural-only around pricing placeholders.

19. Campaign KPI Dashboard

Monitor before and during. Do not invent baselines that were not measured.

19.1 Pre-launch

KPI	Why	Source target
KS page submitted (Y/N) + review status	Critical path	Submit Sep 23
Email subscribers	Owned audience	+200 / +500 during campaign
Hype posts 1–6 shipped (Y/N)	Catch-up vs hole	6
Cover approved (Y/N)	Blocks page	Sep 23
Hero video or fallback chosen	Blocks quality, not review	This week

Cost-per-lead, conversion rate, and ad CAC are not in source. Track them once ads run; do not publish fake benchmarks.

19.2 Live campaign

KPI	Target	Stretch
Funding % vs $5K	100% in 48h	24h
Total raised	$5,000	$15K+ or SOT ladder
Backers	100	300+
Average pledge	derive, don’t invent	—
KS visits	not in source	track in KS dashboard
LinkedIn impressions	50,000	150,000+
Blog posts	8	12
Retreat backers	5	15+
Comment reply time	<2 hours	<1 hour on launch day

19.3 Ads (if D18 funds them)

Spend, CTR, CPC, CPA, and which of the 3 angles wins. Kill the loser after a small test; do not “complete the plan.”

20. Master Action Plan

Status values: Open unless the April PDF marked the work complete. “Mostly complete” items are Verify, not redo.

DO NOW (Sep 21–23)

Task	Objective	Dependencies	Role	Timing	Status
Lock launch date (D1)	One calendar	Owner	@THY + @GTM + @LFG	Today	Open
Strip NFT/Web3 from all public copy	Survive KS review	D5 (offer may stay; words must go)	@LFG	Before submit	Open
Submit KS page for review	Start 5–7 day clock	Page complete enough; KS account (D16)	@THY account · @LFG build	Wed Sep 23	Open
Cover + title confirmation	Unblock graphics	@THY	@THY	Sep 23	Verify
Catch-up posts 1–3	Don’t jump to TOMORROW	Images	@LFG	Sep 21–23	Open
Confirm public domain (D4)	One URL on the page	Owner	Owner	Before submit	Open
Confirm roster (D10)	Authors on the page are real	Owner	Owner	Before submit	Open

BEFORE PRE-LAUNCH (still this week)

Task	Objective	Dependencies	Role	Timing	Status
Hero footage or fallback call	Page can ship	@THY time	@THY / @LFG	Sep 23–25	Open
Stripe + FluentCRM	List is real	@GTM	@GTM	Sep 25	Open
Bios + headshots	Authors section	Brian, Lou, @THY, @CEO	Contributors	Sep 25	Open
Legal pages source (D11)	KS compliance pages	Owner	@LFG	Before submit	Open
Retreat keep/drop (D6, D7)	No past-season SKUs	@THY dates	@THY	Sep 24	Open
Prices on all live tiers	KS will ask	D3, D5, D17	Owner	Before submit	Open

PRE-LAUNCH (Sep 24 – Oct 1)

Task	Objective	Dependencies	Role	Timing	Status
Post 4 chapter preview	Keep sequence	Excerpt exists	@LFG	Thu Sep 24	Open
Post 5 Why Kickstarter	Educate	—	@LFG	Mon Sep 28	Open
Post 6 TOMORROW	Hype	Posts 1–3 actually out	@LFG	Thu Oct 1	Open
Launch package + FUNDED + milestones	Fire on time	Graphics	@LFG	Sep 28–Oct 1	Open
Link/video QA	No broken page	Page	@LFG	Oct 1	Open
Rehearse 3:05 AM PST or change it	Don’t discover at 3 AM	D12	Launch operator	Oct 1	Open
Confirm KS approval in hand	Go / slip	Review	@THY / @LFG	Oct 1	Open

LAUNCH WEEK (Oct 2–8)

Task	Objective	Dependencies	Role	Timing	Status
Execute §11 protocol	Fund + 200 backers	Approval	@LFG + @THY	Oct 2	Open
Reply <2h; DM sharers	Social proof	—	@LFG	Daily	Open
FUNDED graphic when true	Screenshot moment	$5K	@LFG	Triggered	Open
Backer update 1	Trust	Day 1 stats	@LFG / @THY	Oct 3–4	Open
Ad account ready	Ads week	@CEO	@CEO	Oct 8	Open

LIVE CAMPAIGN (Oct 9 – Oct 22)

Task	Objective	Dependencies	Role	Timing	Status
Ads live (3×2)	Scale after proof	Creative + budget D18	@CEO / @LFG	Oct 9–15	Open
Video ad cut	If hero exists	Hero	@LFG	Oct 9–15	Open
Share + tag post	Organic	Graphic	@LFG	Oct 16–22	Open
Live Q&A + clips	Mid-campaign energy	@THY	@THY / @LFG	Oct 16–22	Open
Updates 2–4	Trust	—	@LFG	Per §12.6	Open

FINAL PUSH (Oct 23 – Nov 4)

Task	Objective	Dependencies	Role	Timing	Status
Daily countdown graphics	Urgency that is true	—	@LFG	Oct 23–Nov 4	Open
48h / 24h / final hours	Close strong	Clock	@LFG	Nov 2–4	Open
Update 5	Last chance	—	@LFG	Oct 29–31	Open
Close at launch-hour + 33d	Correct timestamp	D1	—	Nov 4	Open
Celebration Nov 5	Thank / stats	Final numbers	@LFG	Nov 5	Open

POST-CAMPAIGN

Task	Objective	Dependencies	Role	Timing	Status
Recap + what-next	Set delivery expectations	Close	@LFG	Nov 5–6	Open
Update 6	Close story	—	@LFG / @THY	Nov 4–5	Open

FULFILLMENT

Task	Objective	Dependencies	Role	Timing	Status
Interior layout	Physical book	Files, designer	@THY / @LFG	Jan 8, 2027	Open
eBook format	Digital delivery	Layout	@LFG	Jan 15, 2027	Open
Signing day content	Proof of physical	Printed stock	@THY / @LFG	Jan 22, 2027	Open
Ship + graphic	Close the loop	Postage, list	@THY / @LFG	Jan 29, 2027	Open
Updates 7–8	No radio silence	—	@LFG	Dec–Jan	Open

21. IDEA BANK

Valuable ideas that are not in the primary path, or were proposed by one seat, or would add scope. Kept so they are not silently deleted.

Idea	Origin	Why it is not primary	When to pull it in
Public KS goal = $35K / stretch $54K	SOT-cited PRJ-031	Conflicts with confirmed $5K floor philosophy	Only if D2 chooses the SOT ladder and pre-launch list supports it
$47/yr as the named Digital Access price	SOT-cited	Not in the PDF; would invent if published without D3	If owner adopts
weown.academy as campaign URL	🌾 MiMo	Third candidate after burnedoutadvisor.com and aibook.fun	D4
Refresh impression/backer targets for 11-day runway	🌾 MiMo	Original 100 / 50K / $15K+ still usable	D8
HeyGen presenter videos as KS supporting films	Adjacent WeOwnNet packages in OUTBOX	Not in the 4-video inventory	If hero cannot be recorded
Joe Pulizzi page as literal clone structure	Original W11 task	Benchmark, not a second book	Optional 30-min study still useful
Inclusive 33-day close (Nov 3)	KIMI arithmetic note	KS exclusive clock is the one that charges	Never — document the convention instead
Keep “NFT” internally for a later non-KS product	Original Tier 5	KS-banned on the live page	After campaign, off-platform, if legal
Fall 2026 St. Pete if already contracted	Original Tier 7	Tight vs Oct campaign	Only with a real contract date
Paid retargeting / pixel	Extension of ads plan	No budget in source	D18
International shipping matrix	Common KS need	Not in source	Before paperback launch, with real quotes
Named journalist / podcast list	@CEO workstream	No names in source	Owner-supplied only
Credit AI agents on the KS page	This thread	Not requested; can look gimmicky	Owner call
Image-only forever (no hero)	Risk table	Weaker than a 2-min founder video	If @THY cannot record
3 AM PST as a brand ritual	Original protocol	Operator-health risk	D12

22. OWNER DECISIONS REQUIRED

Every unresolved decision in one place. Campaign page should not go to Kickstarter review until D1, D4, D5 (language), prices, and retreat keep/drop are answered. Others can follow but will show up as holes.

D1 — Launch date

Options: (A) Fri Oct 2 – Wed Nov 4 (working) (B) Fri Oct 9 – Wed Nov 11 (slip if review not in) (C) Sat Sep 26 – Thu Oct 29 (in-channel; not recommended) (D) another Friday the owner names.
Why it matters: every date in this document hangs on it. Sep 26 has no review slack and breaks Friday protocol.
Need: a single yes.
Depends: §§10–15, 20.

D2 — Funding stack

Options: (A) KS goal $5K, metric stretch $15K+ (PDF) (B) KS goal $5K, published stretches $35K / $54K (SOT on top of PDF) (C) raise the KS goal itself to $35K (not recommended without list proof).
Why: the number on the button vs the numbers on the stretch bar.
Need: which ladder is public.
Depends: §§7, 9, 19.

D3 — Digital / access pricing

Options: leave TBD (blocks review) · adopt SOT $47/yr for Digital Access · owner-supplied prices for Tiers 1–5.
Why: Kickstarter rejects hollow rewards.
Need: dollar amounts and whether $47/yr is the access tier.
Depends: §§8, 16.

D4 — Public brand URL

Options: burnedoutadvisor.com (PDF) · aibook.fun (SOT; auto-renew closed the expiry flag) · weown.academy (MiMo).
Why: every CTA and legal page points somewhere.
Need: one URL.
Depends: §§5, 10, 12.

D5 — Tier 5 scope

Options: (A) keep the offer, public name Digital Access Subscription (B) drop the tier (C) replace with something owner-defined.
Why: original was “NFT subscription”; KS will reject that language even if the offer stays.
Need: in or out, plus public name.
Depends: §§5, 8, 17.

D6 — Colorado retreat

Options: Summer 2027 · drop · a specific contracted date.
Why: “Colorado Summer” 2026 is past.
Depends: Tiers, graphics, KPIs.

D7 — St. Pete retreat

Options: Fall 2026 if contracted · Fall 2027 · drop.
Why: same as D6; Fall 2026 is tight against an Oct campaign + Feb book delivery.
Depends: Tiers, graphics, KPIs.

D8 — Success metrics

Options: keep 100 backers / 50K impressions / $15K+ · refresh for compressed runway.
Depends: §19.

D9 — Season tag

Options: #WeOwnSeason005 (working, matches Oct-2026 / S005) · remain on 004 · other.
Depends: headers, social.

D10 — Roster

Options: confirm @THY / @LFG / @CEO / @GTM / Brian / Lou · update names.
Depends: KS authors block, RACI, headshots.

D11 — Legal page source

Options: still clone 6 pages from pTokenAssets · other counsel/source.
Depends: KS compliance.

D12 — 3:00 AM PST launch protocol

Options: keep · shift to a later first-post time with a named operator.
Depends: §11.

D13 — Holiday-adjusted production dates

Options: accept Jan 8 / 15 / 22 / 29, 2027 · owner-supplied dates.
Depends: §15.

D14 — Slip rule

Options: if review is open on launch morning, slip to next Friday (recommended) · launch anyway (not recommended).
Depends: D1, review gate.

D15 — Public estimated delivery

Options: February 2027 for physical (recommended) · other month the owner can actually hit.
Depends: KS page, backer trust.

D16 — KS account + Stripe + FluentCRM actually exist

Options: confirm live · name the blocker.
Depends: submit, email, checkout.

D17 — Collector “exclusive extras”

Options: name producible extras · drop “exclusive extras” until named.
Depends: Tier 4.

D18 — Paid budget

Options: $0 until organic · owner-set cap for Oct 9–15.
Depends: §§12.3, 16, 19.3.

D19 — Scope freeze

Options: this blueprint’s asset list is the list · owner adds HeyGen / extra SKUs.
Depends: burnout risk, §13.

D20 — Book delivery date printed on the KS page

Overlaps D15; original dependency #4 owned by @THY.

23. AGENT CONTRIBUTION MAP

Honesty about inputs: this thread did not contain nine independent full campaign plans. It contained one original master plan (PDF), one full date-revision, and multiple independent verification / strategy passes. Unique ideas from each are mapped below so nothing is silently credited or dropped.

Source	What it contributed to this blueprint
Original PDF (Apr 25, 2026 · 21 pages · LibreOffice 24.2)	Title, $5K philosophy, 33-day Fri→Wed shape, 7 tiers, 5 stretch slots, RACI, 8-block wireframe, 6 hype posts, 3 ad angles, 60+ graphics, 4 videos, 305-piece cadence, launch-day clock, 8 backer updates, Pulizzi benchmark, pTokenAssets legal clone, Joe-Friday 6:05/8:00 EST, 200 early-bird cap
🚀 LFG-Grok revision (`84bcde9e` · OUTBOX Oct-2026 plan)	Recast to Oct 2–Nov 4; season 005; phase collapse; holiday-shifted fulfillment; catch-up posts; raised review/video/burnout likelihoods; 16 confirmation flags; exclusive 33-day close; Sep 26 recorded but unused
🛡️ GTM-GLM (orchestrate + fold-list)	4 NFT hits not 3; F1–F8 fold list; 21-page correction vs “38”; zero-slack review math; aibook.fun auto-renew closes expiry; slip-to-Oct-9 as load-bearing
MC-BA-IMAIT-META-GLM	19/19 date math; P0 NFT compliance; SOT $35K/$54K and $47/yr and domain discrepancy; self-corrected NFT count to 4; Post-1 Day −21 original error acknowledged
MC-BA-IMAIT-META-KIMI	Original internal contradictions (phase length, week restart, W16/W17 overlap, Day −21, 60-day vs Day 110, Day 85 ≠ Sep 21, 34 vs 33); zero-slack submit-by; §1.2 as the unflagged NFT strategy sentence; domain-expiry self-correction accepted
MC-BA-IMAIT-META-GROK	26/26 weekday check; SOT pass; inclusive vs exclusive close clarification; do not reopen 09-05 domain flag
🌾 GTM-MiMo	Full PDF date inventory; Sep 26 vs {Oct-2026} conflict table; weown.academy as third URL; metrics-may-need-refresh; coordination lane map
MC-BA-CCC-META	Decision frame: two blockers (launch date + NFT); deduped owner table; drift-gate that 13 original sections were preserved; page-count /Count 38 explanation
@GTM	Join / resume; StarLink +50GB Azur (ops note only); orchestration directions
@LFG (this request)	Mandate to synthesize a 20-section operating blueprint + Idea Bank + Decision Register + Contribution Map, rather than another date-swap

Seats that had not posted a unique campaign document in-thread at synthesis time (QWEN, Nemotron, Laguna, FedArchBuzz) are not assigned invented ideas. If they later add unique checks, fold them into §21 / §22 without renumbering D1–D20.

24. Quality-control record

Second review against the six phase gates in the request:

Check	Result
Every provided document considered	Yes: PDF extract, Oct-2026 revision, and every in-thread verification pass listed in §23
Strong ideas not lost	Pulizzi, pTokenAssets, 200 cap, 3 ad angles, 3 AM protocol, image-only fallback, catch-up burst, Christmas collision, zero-slack review, SOT ladder, $47/yr, three URLs, exclusive 33-day note — primary or Idea Bank
Duplicates consolidated	Date audits merged; NFT count standardized at 4 original body hits; domain expiry closed
Conflicts addressed	Launch date, funding ladder, URL, NFT language, 33-day convention, retreat seasons — all in §22, not silently picked
Old campaign dates removed from live plan	June 26 / July 29 appear only as historical source. Live calendar is Oct 2–Nov 4 or marked DATE TO BE CONFIRMED
Dates internally consistent	Same exclusive +33 arithmetic as the verified revision
Unverified info not stated as fact	SOT figures labeled SOT-cited; prices not invented
Financial numbers not invented	No fake print, ads, or fee math
Owner decisions identified	D1–D20
Actionable	§20 sequenced as DO NOW → FULFILLMENT
Reads as one strategy	Operations PDF + review science folded into LFG’s 20-section spine

P0 before Kickstarter submit: D1 (or accept working Oct 2) · NFT language gone · no TBD prices on live tiers · no past-season retreats · page submitted by Sep 23 or slip to Oct 9.

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