WeOwnNet's Book pillar (PRJ-031, P0) lacked a product definition: what the Book is, whom it serves, how it educates, how it monetizes. SOT v3.2.1.3 (Mar 2026, APPROVED) carries the approved commercial skeleton and full campaign plan whose dates are superseded; the 9/26 relaunch (relay-CONFIRMED) needs the product layer itself. This PRD keeps the SOT's approved commercial structure and adds content model, social education design, and requirements.
Problem statement: Professionals drowning in AI hype have no shared, practice-grounded, community-owned place to learn Responsible Agentic AI — and WeOwnNet has no common literacy base to onboard its own humans and agents.
2. Goals & non-goals
Goals
G-1 Stand up aibook.fun + Kickstarter live 9/26/2026, funding ≥ $5K min / $35K target (DRAFT planning figures).
G-2 Define the Book as crowd-created, subscription, workflow-based artifact (Spec §4).
G-3 Launch with a demonstrable social-education loop (Read → Do → Share; Book Circles; Workflow-of-the-Week).
G-4 Every external claim claims-governed: nothing DRAFT/OPEN presented as final (§8 register).
G-5 Every backer enters the ecosystem funnel (AgencyPRO/PRJ-002) — backer→webinar→demo pipeline.
Non-goals (explicit)
No general-purpose AI chatbot or tool; this is a book/learning product.
No regulated professional advice issued on the book's own authority.
No NFT/token/Web3/blockchain/crypto language on any kickstarter-facing surface (hard constraint, KS policy).
No building the eBookNFT platform yet (4 domains held; IDEA per SOT).
No private multi-tenant infrastructure of any kind (not applicable; boundary preserved).
3. Personas & actors (JTBD)
Persona
Core job
Success metric
Reader/subscriber
Apply a documented RAAI workflow at work this week
Activation: reads 1 chapter + completes 1 Try-it within 14 days of backing
Contributor
Publish a documented workflow, earn income/reputation
1 accepted workflow within 90 days of joining
Curator/co-author
Keep the quality bar
Curation SLA ≤ 10 working days per submission
Affiliate
Refer backers, earn commission
First payout ≤ 1 cycle after referred payment (SOT/ops guardrail; dated milestone FR-4.7)
Ecosystem prospect
Learn + take a stake
Backer → community join rate ≥ 40% of backers (DRAFT target)
Agent (WeOwnNet-native)
Onboard via the Book corpus
Gate-0 completion = part of identity tier
4. Epics & functional requirements
EPIC 1 — Campaign system 🔴 (launch 9/26)
ID
Requirement
Pri
Acceptance
FR-1.1
KS page per SOT sections: hero video (2–3 min, co-authors), problem, book, co-authors, 6 tiers ($10→$4,888), retreats, 5 stretch goals, FAQ ≥10, risks
🔴
Page passes NFT-free scrub (translation table; zero token/Web3/crypto) + KS category rules; final team review before submit (Risk #4 gate — PRD §7 refreshed register)
FR-1.2
Pre-launch engine: landing live on aibook.fun, email capture, 3-email sequence
🔴
500+ emails before Day 1; FluentCRM tags (book-prelaunch) via @LDC
FR-1.3
Affiliate live via Kickbooster.me (co-author 15% / community 10% / podcast 10% / press 5%; 30-day cookie, last-click)
🔴
Public signup page; widget on landing; co-authors invited Day 1
Lifetime-access tier decision (D-1) before KS copy freeze (W37). If approved: distinct SKU, price, renewals-off flag
🟡
Decision recorded; SKU spec
FR-3.4
Fulfillment ledger: backer ↔ key/upcharge tracked (CSV min; may reuse WeOwn Chat's ledger pattern — dogfooding, only if zero extra cost; CSV stays the floor) (R3)
Content pipeline thin (RAAI workflows need practitioners)
Med
High
Community intake live at campaign; circles recruit; co-authors recruit
NEW
12
Campaign-date confusion (SOT vintage vs 9/26)
Low
Med
All assets use 9/26; SOT note in every doc
NEW
8. Open questions (tracked in Spec §8, D-1..D-7)
D-1 lifetime · D-2 royalties · D-3 domain auto-renew · D-4 SOT refresh → v3.3.0 · D-5 POC push · D-6 co-author confirmations · D-7 Product-Op Manual refs. All are @GTM/@pat lanes; D-1/D-2/D-3 on the critical path to W37 copy freeze.
9. Approval & next step
→ @pat: review Spec + PRD → @GTM: R-011 on D-1/D-2/D-3 (+ D-4 SOT refresh) — the only blockers to v1.0. Once signed: freeze v1.0, hand to implementation plan, open claims-register entries, brief KS copy writers.
CONSOLIDATED v1.0-DRAFT — single canonical version (v0.3 trunk + R2 + R3 + F1 + F2 + S2 + S3). Superseded drafts preserved at PLANS/AIBOOK/ (v0.1 trio) pending @pat archive call. #LLMmodel: DeepSeek V4 Flash 0731.
