--- title: "AiBook.fun โ€” Implementation Plan" type: implementation-plan status: draft owner: Patrick (Product) launch-target: 2026-09-26 last-updated: 2026-08-31 companions: [AiBook_PRD.md, AiBook_Spec.md] --- # ๐Ÿ“š AiBook.fun โ€” Implementation Plan > **Status: DRAFT.** The schedule below assumes decisions that aren't final yet (see "Do this > week"). Dates, owners, and dollar figures are planning assumptions until signed off. This is a > **living document** โ€” update it weekly with actual dates and owners. See > [Appendix โ€” What changed](#appendix--what-changed-in-this-revision) for how this revision > differs from the prior draft. **The clock:** today is 31 Aug 2026; **launch is 26 Sep 2026**. Domain and price are signed. Content is the remaining critical path. **The critical path in one line:** `assign MLL authors + D-3 co-authors โ†’ write the library โ†’ freeze copy โ†’ no-crypto scrub โ†’ submit to Kickstarter โ†’ launch 9/26` --- ## Do this week (the real gate zero) Before any copy or build locks, close these. Most are decisions or de-risking, not building. | # | Task | Owner | Why it's first | |:--|:--|:--|:--| | 0.1 | **~~Renew aibook.fun~~ Done 2026-08-31.** | Registrar owner | Closed. | | 0.2 | **~~Pricing spine~~ Done 2026-08-31.** **$47/yr** is the product. No lifetime SKU as an equal. Founding writers on **contract** (v1 authored). | Commercial + Product | Copy freeze unblocked on price. | | 0.3 | **~~Ratify the North-Star + product-health floors~~ Done 2026-08-29.** Activation 20/35 from access date; campaign waitlist 50/100; post-key submissions 10/25 in 90 days; renewal 40/60 excluding lifetime; curation is an ops SLA, not a launch bar. See PRD ยง8. | Product (@pat) | Locked. Don't quote 60% renewal publicly. | | 0.4 | **Ratify the Minimum Lovable Library number and assign every workflow an author.** | Product + co-authors | This is the #1 risk; turn it from hope into owned work. | | 0.5 | **Confirm the two unconfirmed co-authors, or cut their verticals from v1** (D-3). | Commercial lead (@GTM) | Scope certainty before outline lock. | | 0.6 | Open the claims register; assign a post-campaign renewal owner. | Product + Commercial | Truth-in-claims gate; don't leave renewal unstaffed. | | 0.7 | Set up the Kickstarter creator account + identity verification. | Campaign lead (@THY) | Long lead time; do it early. | **โœ… Gate 0 โ€” decisions closed.** **Pricing spine signed ($47/yr; writers on contract)** ยท **targets ratified (2026-08-29)** ยท Minimum Lovable Library scoped with authors ยท **domain renewed (2026-08-31)** ยท claims register open. *Until the library has named authors and D-3 is closed, don't treat content as on track. Copy freeze still waits on claims + co-author scope.* --- ## Phase 1 โ€” Build (the ~3 weeks before launch) Organized by the four workstreams. **The content workstream is the critical path** โ€” a beautiful campaign around an empty library fails. ### 1A ยท Content โ€” seed the Minimum Lovable Library (critical path) | Task | Owner | |:--|:--| | Lock the chapter outline (chapters per vertical, a named owner each). Blank is [`workflows/chapter-structure.md`](workflows/chapter-structure.md) | Co-authors | | Review and freeze the chapter blank, then 3 filled examples | Product + authors | | **Seed the Minimum Lovable Library to its floor number** (team + co-authors write & test the workflows) | Co-authors + team | | 3 "clone-and-run" kits, each **verified by actually running it** | Dev + QA support | | 2 sample chapters (the backer preview) | Two lead co-authors | | Contributor onboarding doc + affiliate signup path | Product + Commercial | | Structured/versioned content format (so editions diff cleanly, and agents can read it later) | Format support | ### 1B ยท Site & domain | Task | Owner | |:--|:--| | Review the staged landing-page proof-of-concept โ†’ feedback | Product + Commercial | | Push landing to production (**only after Gate 0**) โ€” working HTTPS, analytics continuity | Site admin (@GTM) | | Landing page runs as a **hook A/B test** ("run a workflow today" vs. "own a community guide") โ€” learn which message converts before spending ad budget | Site admin + Product | | Affiliates page + Kickbooster widget | Commercial | | Email-gated sample-chapter download flow | Email lead (@LDC) + Site admin | | **09-12 infra freeze** โ€” DNS/SSL/registrar untouched after this date | All | ### 1C ยท Campaign assets | Task | Owner | |:--|:--| | Kickstarter page copy (all sections, 9/26 dates) | Campaign lead + exec co-author | | **Copy freeze** (price already signed: $47/yr, writers on contract; still freeze claims + NFT scrub) | Commercial lead (sign) | | **No-crypto scrub gate on every asset** (translation table) | Campaign lead (owner) | | Hero video: script โ†’ shoot โ†’ edit (2โ€“3 min) | Creative lead (@LFG) + co-authors | | Cover design + 3D mockups | Creative lead | | Pre-launch email sequence (3 emails) built + tagged | Exec co-author + Email lead | | LinkedIn organic pre-launch calendar | Creative lead | ### 1D ยท Community & the learning loop | Task | Owner | |:--|:--| | Try-it feedback loop live in the community channel (pinned template) | Product | | Book Circles playbook (1 page) + pilot cohort announced | Product + community | | Affiliate program live: Kickbooster account, rates set, co-authors invited | Commercial | | Workflow-of-the-Week showcase format + first few episodes planned | Product + WeOwn.FM | **โœ… Gate 1 โ€” ready to rehearse.** Minimum Lovable Library seeded to its floor ยท site live with working HTTPS ยท Kickstarter copy frozen ยท no-crypto scrub passed ยท pre-launch list on track to 500 ยท claims register current. --- ## Phase 2 โ€” Launch rehearsal (the final week) | Task | Owner | |:--|:--| | Full dry run: page live, access-key flow tested, all tracking + affiliate links, test email send | Exec co-author + Commercial | | Day-1 playbook refreshed (hour-by-hour, 6amโ†’9pm) | Exec co-author | | Risk sweep: re-read the risk register against current reality | Product | | Final pre-launch list push (target 500) | All | | Final claims pass โ€” no draft/open figure on any surface | Product | **โœ… Gate 2 โ€” all green โ†’ LAUNCH 9/26/2026.** --- ## Phase 3 โ€” Campaign (~33 days) The standard Kickstarter arc: - **Day 1 (09-26):** live at 6am ยท launch email ยท all-team social ยท hourly backer monitoring ยท Day-1 goal ~30% funded + 100 backers. - **Week 1:** reply to every comment within ~2h ยท early-bird urgency (cap 200) ยท "FUNDED in X days" moment at $5K. - **Week 2 (ads on):** LinkedIn A/B (3 creatives) โ†’ scale the winner ยท Meta retargeting ยท mid emails. - **Week 3 (mid-push):** anti-dead-zone tactics โ€” signed/personalized tier, stretch-goal announcements, guest posts, press, a live Workflow-of-the-Week episode. - **Final 48h:** 24h / 3h / final-call emails. - **Weekly ritual:** metrics vs. targets + a claims check; feed learnings into steering. **โœ… Gate 3 โ€” campaign close.** โ‰ฅ$5K minimum (mandatory) ยท report vs. $35K/$54K ยท affiliate share vs. 20% target ยท begin the handoff of backers into the ecosystem funnel. *(Remember: hitting the $5K floor proves people will pre-order โ€” it does not prove renewal or contribution. Read the product-health numbers with equal weight.)* --- ## Phase 4 โ€” Fulfillment & the living book (post-campaign โ†’ 2027) | # | Milestone | Target | |:--|:--|:--| | 4.1 | Campaign final update + backer emails (funded / what's next) | +48h | | 4.2 | Manuscript complete (all verticals) | ~Day 60 | | 4.3 | Professional editing | ~Day 75 | | 4.4 | Layout + design | ~Day 85 | | 4.5 | Final proof | ~Day 90 | | 4.6 | Print run (hardcopy upcharge) | ~Day 95 | | 4.7 | Digital access keys issued (ledger + email; content format finalized) | ~Day 100 | | 4.8 | Signed hardcopies shipped | ~Day 110 | | 4.9 | All rewards fulfilled | ~Day 120 | | 4.10 | **Subscription renewal system live** (year-2 $47/yr; lifetime honored per D-1) | Day 120+ | | 4.11 | **Open contribution live** โ€” with a real incentive (per D-2), *now* that the library exists | Day 120+ | | 4.12 | Book Circles scale (pilot โ†’ several vertical cohorts); showcase becomes a regular series | 2027 Q1 | | 4.13 | **Annual edition v1.1** (changelog; the "stays current" promise honored) | 2027 Q1 | | 4.14 | Year-1 renewal cohort tracked against the 60% target | 2027 Q4 | | 4.15 | Decide whether to build the standalone platform; funnel operational | 2027 Q2 | > Note: the source plan's "NFT minting" step becomes, publicly, **"digital access key > issuance."** Same fulfillment, no-crypto framing. --- ## Budget (planning baseline โ€” reforecast at Gate 1) | Item | Cost | |:--|:--| | LinkedIn ads (campaign wks 2โ€“4) | $1,300 | | Meta ads | $700 | | Google ads | $280 | | Cover / video edit | $0โ€“500 | | Kickstarter fees (~8% on $35K) | ~$2,800 | | Kickbooster (~10% on referred pledges) | ~$700 | | Domain renewal | ~$15โ€“20 | | **Pre-revenue total** | **~$6,000** | | Projected revenue | $35,000โ€“$54,000 | | Projected net | ~$28,500โ€“$48,000 | --- ## Who owns what Plain roles, with the internal handle in parentheses for traceability. | Workstream | Lead | Support | |:--|:--|:--| | Commercial + pricing sign-offs (D-1/D-2, domain) | Commercial lead (@GTM) | Campaign lead (@THY) | | Campaign page, account, launch ops | Campaign lead (@THY) | Exec co-author (@CEO), Creative (@LFG) | | Content & curation (incl. the Minimum Lovable Library) | Lead co-authors (@THY + @CEO) | Contributors, Product (template), dev/QA (kits) | | Site / domain / affiliate tech | Site admin (@GTM) | Email lead (@LDC), dev (staged POC) | | Email / CRM | Email lead (@LDC) | Exec co-author (copy) | | Creative (cover / video / social) | Creative lead (@LFG) | All | | Community & learning loop (Circles, showcase) | Product (@pat) | Community channel, design support | | **Spec / PRD / metrics / claims governance** | **Product (@pat)** | Format & governance support | --- ## Dependencies in one line Renew domain (now) โ†’ push site โ†’ pre-launch list + affiliate live ยท Decide pricing (this week) โ†’ freeze copy โ†’ submit to Kickstarter ยท Seed the library + sample chapters โ†’ hero video + backer preview โ†’ launch 9/26. ## Review loop Living artifact. Each week (post-metrics): Product updates this plan with actual dates and owners; the team reviews; deviations are noted here. Keep the claims register and content-format conformance current as you go. --- ## Appendix โ€” What changed in this revision A plain-language rewrite with the product review folded in: 1. **Re-sorted around the core loop and the content risk.** The old "Phase 0 decisions" now open with renewing the domain and seeding the **Minimum Lovable Library** โ€” the two things most likely to sink the launch โ€” instead of a flat list of governance gates. 2. **Domain is a same-day chore, not a gated decision** (task 0.1). 3. **Added the Minimum Lovable Library as an explicit Phase-1 gate** โ€” a beautiful campaign around an empty library fails. 4. **Landing page is now a hook A/B test**, not just an email-capture gate โ€” learn which message converts before spending ad budget. 5. **Paid contribution (D-2) is on the critical path**, and "open contribution" in Phase 4 is explicitly tied to having a real incentive. 6. **Product-health metrics get equal weight** at campaign close โ€” "funded" isn't "validated." 7. **Governance ceremony trimmed** to the two gates that matter (no-crypto scrub, truth in claims). 8. **Jargon translated out** โ€” internal seat/role codes and merge-history removed; owners shown as plain roles with handles kept for traceability.