diff --git a/marketing-site/components/Tiers.jsx b/marketing-site/components/Tiers.jsx
index 41f00b3..5c93478 100644
--- a/marketing-site/components/Tiers.jsx
+++ b/marketing-site/components/Tiers.jsx
@@ -9,7 +9,7 @@ export default function Tiers() {
           </div>
           <p className="tiers-note reveal">
             Preview of planned pledge tiers. Final pricing is confirmed at the Kickstarter
-            launch — nothing here is a live checkout yet.
+            launch. Nothing here is a live checkout yet.
           </p>
         </div>
         <div className="tier-grid">
@@ -19,7 +19,7 @@ export default function Tiers() {
             <div className="t-unit">one-time</div>
             <div className="t-desc">
               The preview chapter, community updates, and an early look at the founding library
-              as it’s written.
+              as it is written.
             </div>
           </div>
           <div className="tier feature reveal">
@@ -30,8 +30,8 @@ export default function Tiers() {
             </div>
             <div className="t-unit">annual subscription</div>
             <div className="t-desc">
-              The full guide — PDF + web reader — and every annual update while you’re
-              subscribed. Recurring value, no lifetime gimmick.
+              The full guide in PDF and web reader, plus ongoing recipe updates while you are
+              subscribed. Billed yearly. No lifetime SKU in v1.
             </div>
           </div>
           <div className="tier reveal">
@@ -40,7 +40,7 @@ export default function Tiers() {
             <div className="t-unit">limited · final terms at launch</div>
             <div className="t-desc">
               A named acknowledgment in the guide, a private cohort seat, and a hand in shaping
-              the first edition — the ground floor of something you helped build.
+              the first edition.
             </div>
           </div>
         </div>