diff --git a/ks-campaign-blueprint b/ks-campaign-blueprint new file mode 100644 index 0000000..89e4871 --- /dev/null +++ b/ks-campaign-blueprint @@ -0,0 +1,1008 @@ +# MASTER KICKSTARTER CAMPAIGN BLUEPRINT +## We Own AI — The New American Dream + +**Status:** Internal operating document — not a live Kickstarter page +**Prepared:** Monday, September 21, 2026 +**Prepared for:** @LFG (campaign owner of this request) · WeOwnNet team +**Working calendar (not locked):** Friday, October 2 – Wednesday, November 4, 2026 · 33 days +**Funding floor in source docs:** $5,000 +**Confidential** · © 2026 WeOwnNet / BurnedOut Media + +#WeOwnAI · #BuildInPublic · #WeOwnSeason005 *(season tag still **OWNER DECISION REQUIRED**)* + +--- + +### How to read this document + +| Label | Meaning | +|---|---| +| **Confirmed from source** | Present in the April 25, 2026 master plan PDF (21 renderable pages) or explicitly restated without change | +| **Recommended (consolidated)** | Strongest combined recommendation from the PDF + in-thread agent passes. Not a locked business fact | +| **SOT-cited** | Cited by multiple review seats from PRJ-031 / `RESEARCH/AIBOOK_PRJ031_LEARN_5017.md`. Treated as team source-of-truth *candidates*, not invented here, and not independently re-fetched in this pass | +| **OWNER DECISION REQUIRED** | Missing, conflicting, or policy-sensitive. Do not put on the Kickstarter page until the owner decides | +| **DATE TO BE CONFIRMED** | Date depends on the launch-anchor decision | + +Nothing in this blueprint invents prices, print costs, shipping costs, partnership commitments, manufacturing capacity, or a locked launch date. + +**Kickstarter public-page rule (P0):** the live campaign page, video, and ads must not use NFT / token / Web3 language. Kickstarter rejects that class of copy. Original “NFT subscription” language is preserved only as a historical/internal offer question (Decision D5) and is translated on every public-facing section to **Digital Access Subscription / digital access key**. + +**33-day convention:** Kickstarter runs **launch timestamp + 33 × 24 hours** (exclusive span). Friday Oct 2 → Wednesday Nov 4. Inclusive counting (start + 32 days) would wrongly land on Tuesday Nov 3. Do not “fix” this later. + +--- + +## Table of Contents + +1. Executive Summary +2. Campaign Vision +3. Target Audience +4. Campaign Messaging +5. Kickstarter Page Blueprint +6. Campaign Video Blueprint +7. Funding Strategy +8. Rewards & Pricing +9. Stretch Goals +10. Pre-Launch Strategy +11. Launch-Day Strategy +12. Campaign Marketing Plan +13. Content & Creative Plan +14. Campaign Timeline +15. Operations & Fulfillment +16. Budget & Financial Planning +17. Risks & Contingency Planning +18. Roles & Responsibilities +19. Campaign KPI Dashboard +20. Master Action Plan +21. IDEA BANK +22. OWNER DECISIONS REQUIRED +23. AGENT CONTRIBUTION MAP +24. Quality-control record + +--- + +## 1. Executive Summary + +**We Own AI — The New American Dream** is a multi-author book campaign on Kickstarter, published under BurnedOut Media / WeOwnNet. The April 2026 master plan (LibreOffice 24.2, created 2026-04-25, 21 pages — the file’s internal `/Count 38` is stale metadata) set a **$5,000** goal, a **33-day** Friday→Wednesday window, **seven reward tiers**, and a content engine aimed at financial advisors and professionals on LinkedIn. + +That original live window (**June 26 – July 29, 2026**) is past. This channel is tagged **{Oct-2026}**. An in-channel alternate (**Saturday, September 26, 2026**) exists on the AiBook.fun description and is **not** used as the working calendar: it is a Saturday (breaks the Friday protocol) and leaves ~5 days with no room for Kickstarter’s 5–7 business-day review. + +**Working strategy (recommended, not locked):** + +1. Treat the **$5,000** figure as the **public funding floor** so the campaign can fund fast and generate social proof. That philosophy is confirmed from the original plan. +2. Use a **Friday, October 2, 2026** launch and **Wednesday, November 4, 2026** close unless the owner picks another Friday. **OWNER DECISION REQUIRED (D1).** +3. Submit the Kickstarter page for review **immediately**. For an Oct 2 launch, submit-by is **Wednesday, September 23, 2026**. Sep 23 + 7 business days = **October 2 itself — zero slack.** If the page is not submitted by Sep 23, the working default becomes **Friday, October 9 – Wednesday, November 11**. +4. Keep the original 7-tier *shape* (digital → early-bird → paperback → collector → ongoing digital access → two retreats) but **do not publish NFT wording**, blank prices, or past-season retreat labels. +5. Measure success as **audience + proof**, not just cash: email list, backers, LinkedIn impressions, and a funded campaign that seeds later products. + +**What this campaign is (confirmed):** a visibility and community engine for a book about AI ownership / the “new American dream,” aimed at advisors and professionals, built in public. + +**What this campaign is not (until the owner says otherwise):** a Web3 mint, an NFT drop, or a locked $35K/$54K raise. Those figures appear only as SOT-cited options (Decision D2). + +--- + +## 2. Campaign Vision + +### 2.1 Mission (confirmed intent) + +Build a public, fundable story around *We Own AI — The New American Dream* that: + +- puts the book in front of financial advisors and professionals who feel burned out or displaced by AI; +- grows an owned email list of backers; +- establishes thought-leadership for WeOwnNet / BurnedOut Media; +- seeds later products, retreats, and an ongoing digital-access offer; +- funds at a deliberately achievable floor so social proof arrives early. + +### 2.2 Campaign objective + +| Layer | Objective | Source | +|---|---|---| +| Minimum | Campaign funds at **$5,000** | Confirmed | +| Proof | Fund inside 48 hours; 100 backers | Confirmed targets | +| Community | 200+ new email subscribers | Confirmed target | +| Brand | LinkedIn as primary channel; #BuildInPublic narrative | Confirmed | +| After | Physical books + digital rewards fulfilled; retreats only if dates are real | Confirmed structure + owner call on seasons | + +### 2.3 Value proposition (recommended) + +**For** advisors and professionals who feel the ground moving under their practice, +**We Own AI** is a multi-author field book on owning AI as a new form of American agency — not renting it from someone else’s stack. +**Unlike** generic “AI will change everything” titles, this campaign is built in public by the people writing it, with a Kickstarter that is meant to fund, ship, and start a community — not to mint collectibles. + +### 2.4 Positioning + +- **Category:** non-fiction / professional book + community, not gadget hardware. +- **Tone:** candid, builder, anti-hype. Burnout is the pain; ownership is the promise. +- **Proof style:** #BuildInPublic process, multi-author voices, live campaign metrics. +- **Differentiation (recommended):** the campaign *is* the first chapter of the brand — advisors watch the team ship in public, then buy into the book and (optionally) the retreats. + +### 2.5 What must not appear on the public page + +- NFT, token, mint, Web3, crypto-gated access. +- Past seasons sold as current (“Colorado Summer 2026”). +- Placeholder “[TBD]” prices. +- A Saturday Sep 26 launch presented as locked. +- Invented stretch-goal dollar amounts. + +--- + +## 3. Target Audience + +Confirmed from the original plan: **financial advisors and professionals**, reached primarily on **LinkedIn**, secondarily on **X/Twitter**. + +### 3.1 Primary audience + +| Attribute | Working definition | +|---|---| +| Who | Practicing financial advisors, planners, and adjacent professionals | +| Problem | Burnout, feeling stuck, fear of being automated or disintermediated | +| Motivation | Practical path to use / own AI in the practice; status of being early without being reckless | +| Why Kickstarter | They fund people and ideas they can tell a story about; a low-friction digital pledge is an easy yes | +| Channel | LinkedIn (primary). BurnedOut Media cadence already designed for this feed | + +### 3.2 Secondary audiences (recommended, from original extras) + +- **Operators / builders** around WeOwnNet who already follow #BuildInPublic. +- **Retreat-curious** members who will only convert if **2027 (or contracted 2026) dates** are real. +- **Multi-author circle** (contributors Brian and Lou, plus @THY / @CEO networks) as Day-1 surge, not as the whole market. + +### 3.3 Ideal backer + +Someone who will (a) pledge a digital tier in the first 48 hours, (b) share the campaign to two other advisors, (c) join the email list, (d) still be a reader when the paperback ships in **February 2027** (recommended public delivery month — **OWNER DECISION REQUIRED, D15**). + +### 3.4 Reasons they support + +1. The pain copy is about *them* (burnout / stuck), not about the authors. +2. The goal looks achievable — they are not being asked to rescue a $100K gadget campaign. +3. Multi-author = more than one voice they might already know. +4. Digital reward is immediate-feeling; physical is a signed artifact. +5. Retreats are a high-ticket identity purchase **only if dates are future and specific**. + +--- + +## 4. Campaign Messaging + +### 4.1 Core message (recommended) + +**Own the intelligence that is about to own your industry.** +*We Own AI — The New American Dream.* A book, a public build, and a community for advisors who refuse to be rented their future. + +### 4.2 Narrative arc + +1. **The ground is moving.** Advisors feel it as burnout, not as a keynote. +2. **Renting AI is the old deal.** Tools without ownership recreate the same dependency. +3. **This book is the field guide.** Multi-author, built in public, written from the work. +4. **Kickstarter is how we ship it with you.** Low floor, real rewards, no vapor. +5. **After funding:** books, access, and (if the owner keeps them) retreats. + +### 4.3 Selling points (from source, not invented features) + +- Confirmed title and positioning: *We Own AI — The New American Dream* +- Multi-author format (pivot already in the April wireframe) +- #BuildInPublic process as content, not as decoration +- LinkedIn-native campaign (advisors already live there) +- Deliberately fundable $5K floor → social proof +- Physical signed book + digital formats +- Optional high-touch retreat tiers **if dates are real** + +### 4.4 Proof points available vs missing + +| Proof | Status | +|---|---| +| Cover concepts / mockups (3 covers, 7 mockups marked approved in April) | Confirm still current | +| Team RACI and named contributors | Confirm roster (D10) | +| Live campaign metrics once launched | Generated in-campaign | +| Testimonials / advisor quotes | **Not in source** — do not invent. Collect during pre-launch or use process-proof instead | +| Print vendor, unit cost, ship quotes | **Not in source** | + +### 4.5 Calls to action (hierarchy) + +1. **Primary:** Back the campaign on Kickstarter (digital tier as default yes). +2. **Secondary:** Share + tag two advisors. +3. **Tertiary:** Join the email list (FluentCRM — **OWNER DECISION REQUIRED** that it is live, D16). +4. **Do not CTA:** “mint,” “token,” “join the NFT.” + +### 4.6 Messaging hierarchy for every asset + +1. Pain (burnout / stuck) +2. Stakes (ownership vs rental) +3. Offer (book + how to back) +4. Proof (progress, people, process) +5. Urgency (only when true: early-bird remaining, hours left) + +--- + +## 5. Kickstarter Page Blueprint + +Original wireframe: **8 blocks + 7 tiers**. Joe Pulizzi *Content Entrepreneur* page was the named benchmark (30 min research task). Below is the recommended public structure. Copy is directional, not final page prose. + +### 5.1 Above the fold + +- **Headline:** We Own AI — The New American Dream +- **Subhead:** A field book for advisors and professionals who want to own the AI era — not rent it. +- **Hero:** book mockup + (if ready) 2–3 min video. Image-only is an approved fallback. +- **Primary button:** Back this project +- **Trust strip:** 33 days · publishing under BurnedOut Media / WeOwnNet · estimated delivery **February 2027** for physical (**D15**) + +### 5.2 Recommended section order + +| # | Section | Purpose | Visual | +|---|---|---|---| +| 1 | Hook / who this is for | Advisor recognizes themselves in one screen | Pain-led graphic | +| 2 | The problem | Burnout, displacement, rented tools | Short bullets, not a lecture | +| 3 | The book | What it is, who wrote it, why now | Cover + 3 mockups | +| 4 | What’s inside | Chapter preview / excerpt (Post 4 content) | Excerpt card | +| 5 | The authors | @THY, @CEO, Brian, Lou | 4 headshot graphics (800×800) | +| 6 | Rewards | 7 tiers as **decided** — no TBD, no NFT words | 7 tier images 1200×628 | +| 7 | Stretch goals | Only published goals with real unlocks | 5 graphics if amounts locked | +| 8 | Timeline / delivery | Campaign → production → ship | Simple dated infographic | +| 9 | Risks & challenges | Honest: compressed runway, print/ship, retreat dates | Plain text (KS expects this) | +| 10 | FAQ | Delivery, shipping, digital access, refunds | Text | +| 11 | How to help besides backing | Share + tag 2 advisors | Share graphic | +| 12 | Final CTA | Restate the one action | Cover + button | + +Legal pages: original plan clones **6 legal pages from pTokenAssets**. **OWNER DECISION REQUIRED (D11)** that this source is still correct. + +### 5.3 Trust-building (recommended) + +- Real names and roles; no anonymous “the team.” +- Show the April–September work as process proof (covers, mockups, wireframe) without pretending the June campaign happened. +- State Kickstarter’s all-or-nothing rule in one sentence. +- Do not claim retention, NFT scarcity, or token utility. + +### 5.4 FAQ seeds (do not publish until answers are owned) + +- When do digital vs physical rewards arrive? +- Do you ship internationally? **Not in source.** +- What is the ongoing digital access offer, in non-NFT language? +- What happens if a retreat date moves? +- How are refunds handled if Kickstarter funds / if a reward is delayed? + +### 5.5 Public-language translation (mandatory) + +| Internal / original | Public Kickstarter | +|---|---| +| NFT subscription model | Digital Access Subscription | +| NFT-gated content | Members-only digital library / digital access key | +| NFT model (checklist) | Ongoing digital access offer | +| eBookNFT | Never on the page (SOT-cited) | + +--- + +## 6. Campaign Video Blueprint + +### 6.1 Primary hero video + +| Item | Value | Notes | +|---|---|---| +| Length | 2–3 minutes | Confirmed from original inventory | +| Record | @THY | Confirmed | +| Edit | @LFG | Confirmed | +| Fallback | Image-only KS page | Confirmed mitigation; likelihood now **High** | + +If footage is not in hand this week, **submit for Kickstarter review without the video.** Add it post-approval. Do not hold review for the hero. + +### 6.2 Recommended storyline (creative direction, not a locked script) + +| Time | Beat | +|---|---| +| 0:00–0:12 | Hook: an advisor’s real sentence about burnout / “AI is coming for my book of business.” Face to camera. | +| 0:12–0:35 | Problem: rented tools, hype fatigue, no ownership. | +| 0:35–1:10 | The book: title, who it’s for, multi-author, flip through mockups. | +| 1:10–1:40 | Founders / why Kickstarter / built in public. | +| 1:40–2:10 | Rewards in human language (ebook, signed book, access, retreats **if in scope**). No NFT words. | +| 2:10–2:30 | CTA: back today, share with two advisors, we ship. | + +### 6.3 Supporting videos (confirmed inventory) + +| Video | When (working calendar) | Length | +|---|---|---| +| 15–30s ad cut from hero | Ads week (Oct 9–15 if Oct 2 launch) | 15–30 sec | +| 3–5 Live Q&A clips | Mid-campaign | 30–60 sec | +| Signing-day clip | Fulfillment | 30–60 sec | + +### 6.4 Additional video ideas (Idea Bank — not in the original four) + +HeyGen / presenter cuts already exist in adjacent WeOwnNet work. **Do not commit them as Kickstarter assets** unless the owner pulls them in. They are preserved in §21. + +--- + +## 7. Funding Strategy + +### 7.1 Confirmed logic + +The **$5,000** goal is intentionally low so the campaign funds quickly. Money is not the primary win; **visibility, list, and proof** are. Week-1 goal in the original: **FUNDED + 200 backers**. + +### 7.2 Two ladders in the record — do not blend silently + +| Ladder | Amounts | Status | +|---|---|---| +| Original master plan | Public goal **$5,000** · stretch target in metrics **$15,000+** | Confirmed in PDF | +| SOT-cited PRJ-031 | **$5K minimum / $35K target / $54K stretch** | SOT-cited · **OWNER DECISION REQUIRED (D2)** | + +**Recommended handling:** keep **$5,000** as the Kickstarter *goal* (the number that unlocks funding). If the owner adopts the SOT ladder, publish **$35K / $54K as stretch goals**, not as the KS goal. Raising the KS goal to $35K without a proven pre-launch list is how book campaigns miss. That is a recommendation, not a fact. + +### 7.3 Duration + +33 days, Friday launch, Wednesday close. Working: **Oct 2 – Nov 4, 2026**. Alternate recorded: Sep 26 – Oct 29 (not recommended). Slip: **Oct 9 – Nov 11**. + +### 7.4 Early momentum + +- Personal networks of @THY, @LFG, @CEO, @GTM, Brian, Lou on Day 1. +- Catch-up burst of the three missed hype posts (announcement / cover / who it’s for) before “TOMORROW.” +- Pre-made FUNDED graphic so the screenshot exists the minute $5K hits. +- Do not start paid ads until organic proof exists (original: ads week = week after launch). + +### 7.5 Launch targets (confirmed unless owner refreshes — Decision D8) + +| Metric | Target | Stretch | +|---|---|---| +| Raised | $5,000 | $15,000+ *(or SOT $35K/$54K if adopted)* | +| Backers | 100 | 300+ | +| Time to fund | 48 hours | 24 hours | +| Email | +200 | +500 | +| LinkedIn impressions | 50,000 | 150,000+ | +| Retreat backers | 5 | 15+ | + +MiMo flagged that a compressed 11-day runway may warrant a metrics refresh. **OWNER DECISION REQUIRED (D8)** to keep or revise. + +--- + +## 8. Rewards & Pricing + +Seven-tier **structure** is confirmed. **Every price is unconfirmed.** SOT cites **$47/year annual digital** as a known value that *could* inform the digital / access tiers. It is **not** written onto the page here. + +### 8.1 Tier structure (public names) + +| Tier | Public name | Includes (from source) | Limit in source | Price | +|---|---|---|---|---| +| 1 | Digital Supporter | eBook (PDF + Kindle) + backer updates | TBD | **OWNER DECISION REQUIRED** | +| 2 | Early Bird eBook | eBook at a discount | **200** (confirmed limit) | **OWNER DECISION REQUIRED** | +| 3 | Paperback | Signed paperback + eBook | TBD | **OWNER DECISION REQUIRED** | +| 4 | Collector’s Bundle | Signed paperback + eBook + exclusive extras | TBD | **OWNER DECISION REQUIRED** | +| 5 | Digital Access Subscription | Ongoing members-only digital access + all digital rewards | TBD | **OWNER DECISION REQUIRED** · map to $47/yr if owner adopts SOT | +| 6 | Retreat: Colorado | Retreat ticket + signed book + all digital | TBD | **OWNER DECISION REQUIRED** · season/year **D6** | +| 7 | Retreat: St. Pete | Retreat ticket + signed book + all digital | TBD | **OWNER DECISION REQUIRED** · season/year **D7** | + +**Do not** title Tier 5 “NFT Subscription” on Kickstarter. + +### 8.2 Early-bird logic (confirmed) + +Cap of **200** on the discounted eBook. Pre-make the “Early Bird SOLD OUT” graphic. + +### 8.3 Pricing logic (recommended, not numbers) + +- Digital yes-price should feel impulse-level for an advisor. +- Early-bird only works if the discount vs Tier 1 is real and the 200 cap is visible. +- Paperback must cover print + sign + pack + ship + Kickstarter fees, or the tier loses money. **Unit costs are not in source — do not guess.** +- Retreats should not be listed until dates exist; a retreat with no date is a policy and trust problem. + +### 8.4 Bundles / extras + +“Exclusive extras” on Tier 4 are unnamed in source. **OWNER DECISION REQUIRED (D17)** — possible extras (Idea Bank only): bonus PDF, annotated chapter, workshop recording, signed bookplate. Do not publish extras that are not producible. + +--- + +## 9. Stretch Goals + +Five stretch-goal graphics are planned. Amounts and unlocks are placeholders in the PDF. + +### 9.1 Recommended structure (owner must lock amounts) + +Publish stretches only after D2: + +| Order | If owner keeps PDF metrics | If owner adopts SOT ladder | Unlock ideas already in source | +|---|---|---|---| +| 1 | First step above $5K | Toward $35K | Bonus chapter | +| 2 | Mid | $35K target | Audiobook sample | +| 3 | — | Between $35K and $54K | **OWNER DECISION REQUIRED** | +| 4 | — | $54K stretch | **OWNER DECISION REQUIRED** | +| 5 | $15K+ stretch in original metrics | Beyond $54K or community unlock | **OWNER DECISION REQUIRED** | + +### 9.2 Rule for stretches + +Each unlock must **not** add fulfillment risk the team cannot staff. Prefer digital unlocks (extra chapter, worksheet, live Q&A replay) over extra physical SKUs. Physical add-ons during a first book campaign are how ship dates slip. + +--- + +## 10. Pre-Launch Strategy + +Remaining runway from Sep 21 is **11 days** to Oct 2, or **5 days** to Sep 26 (not recommended), or **18 days** to Oct 9 if review slips. + +### 10.1 Kickstarter pre-launch activity + +1. Finish page copy + images enough to **submit for review**. +2. Submit **Wed Sep 23** at latest for Oct 2. +3. Use Kickstarter pre-launch / “Notify me” only if the page is actually submitted — otherwise it is theater. + +### 10.2 Landing pages & email + +- Campaign site in the PDF: **burnedoutadvisor.com**. Candidates from review seats: **aibook.fun** (auto-renew confirmed in-thread; expiry flag CLOSED) and **weown.academy**. **OWNER DECISION REQUIRED (D4).** +- FluentCRM + Stripe: @GTM. Needed for list capture. Due on working calendar **Sep 25**. +- Blog: WordPress `/blog`, Yoast/RankMath, About + Contact pages, 4 author profiles. + +### 10.3 Six hype posts (offsets confirmed; dates assume Oct 2) + +| # | Theme | Offset | Working date | Status | +|---|---|---|---|---| +| 1 | “We’re writing a book.” | Day −21 | Fri Sep 11 | **Past** — catch-up burst if unpublished | +| 2 | Cover reveal | Day −16 | Wed Sep 16 | **Past** — catch-up | +| 3 | “Who this book is for” | Day −12 | Sun Sep 20 | **Past** — catch-up | +| 4 | Chapter preview | Day −8 | **Thu Sep 24** | Still ahead | +| 5 | “Why Kickstarter” | Day −4 | **Mon Sep 28** | Still ahead | +| 6 | “TOMORROW” | Day −1 | **Thu Oct 1** | Still ahead | + +Do not skip 1–3 and jump to “TOMORROW.” + +### 10.4 Community / creators / PR / paid (pre-launch) + +- Original paid plan starts **after** launch (week 2). Do not spend pre-launch budget that is not in the source. +- Podcast/blog outreach sits with @CEO in the RACI — **no named outlets in source.** Do not invent a media list. +- Influencer plan: not specified beyond “share + tag 2 advisors” and personal networks. That *is* the creator strategy until the owner adds names. + +### 10.5 Testing + +- Test every KS link, image, and (if present) video before launch week. +- Test ad account with a small budget **before** ads week (@CEO, due Oct 8 on working calendar). +- Rehearse the 3:05 AM PST LinkedIn fire **or change the protocol (D12).** + +--- + +## 11. Launch-Day Strategy + +Assume working launch **Friday, October 2, 2026**. Shift the clock, not the sequence, if D1 changes. + +### 11.1 First 24 hours (confirmed protocol) + +| Time (PST) | Action | +|---|---| +| 3:00 AM | Wake. War mode. **D12 if this is not real.** | +| 3:05 AM | LinkedIn launch post LIVE (6:05 AM EST) | +| 5:00 AM | X/Twitter launch post LIVE (8:00 AM EST) | +| 6:00 AM | Reply to everything within 1 hour | +| 9:00 AM | “X% funded in Y hours” graphic + post | +| 12:00 PM | Reply every comment on the launch post | +| 3:00 PM | Second progress post | +| 6:00 PM | Backer milestone graphic if earned | +| 9:00 PM | Day 1 recap | + +Week-1 goal: **$5,000 funded + 200 backers.** Reply within 2 hours thereafter. DM thank-you to every backer who shares publicly. Post FUNDED the minute it is true. + +### 11.2 First 48–72 hours + +- Backer Update 1 (Day 2–3): thank you, Day 1 stats, what’s next. +- Keep LinkedIn + 3–5 X posts/day. +- Do not turn on the full ad set until organic proof exists (original: ads week = following week). +- If funding is slow despite the low goal: activate remaining personal networks before spending. + +### 11.3 First week (Fri Oct 2 – Thu Oct 8) + +- Daily milestone graphics (25 / 50 / 75 / 100%). +- Behind-the-scenes LinkedIn. +- Protect @LFG rest window if the compressed runway is already eating the operator. + +--- + +## 12. Campaign Marketing Plan + +One coordinated engine. LinkedIn is the spine. + +### 12.1 Organic social + +- **LinkedIn / BurnedOut Media:** 10 posts/week through close (original cadence). +- **Campaign LinkedIn:** daily + extras during the 33 days. +- **X:** 3–5/day, adapted from LinkedIn, not raw dumps. +- Mid-campaign: “Share + tag 2 advisors.” +- Mid-campaign: Live Q&A with @THY (LinkedIn Live or Zoom, 30 min + 30 min prep), then 3–5 clips. + +### 12.2 Email + +FluentCRM. Backer updates on Kickstarter are **not** a substitute for an owned list. Eight backer-update slots are in §15/§20. + +### 12.3 Paid + +| Item | Plan | +|---|---| +| When | Week after launch (working **Oct 9–15**) | +| Creative | 3 angles × 2 sizes: Pain, Solution, Social Proof | +| Sizes | 1200×628 and 1080×1080 | +| Platforms | LinkedIn + Meta | +| Video | 15–30s cut from hero | +| Owner | @CEO strategy / campaign manager; @LFG creative | +| Budget | **Not in source — OWNER DECISION REQUIRED (D18)** | + +### 12.4 PR / creators / partnerships / communities + +Source gives **podcast/blog outreach** as a @CEO workstream with no outlet list. Recommended: start with contributors’ own audiences and advisor groups the team already belongs to. Do not cold-pitch a fabricated journalist list. + +### 12.5 Retargeting + +Not specified in the PDF. Logical extension of Meta/LinkedIn ads **only if** D18 includes budget and pixels exist. Otherwise skip. + +### 12.6 Campaign updates (confirmed slots, Oct 2 calendar) + +| Update | Timing | Content | +|---|---|---| +| 1 Thank you | Oct 3–4 | Day 1 stats | +| 2 Progress | Oct 8–11 | Proof + quotes | +| 3 Stretch | When unlocked | Unlock + next tease | +| 4 Mid | Oct 16–19 | BTS, writing, team | +| 5 Final push | Oct 29–31 | Hours, not hype | +| 6 Close | Nov 4–5 | Stats + what next | +| 7 Production | Dec 2026 – early Jan 2027 | Layout progress | +| 8 Shipping | late Jan 2027 | Tracking | + +### 12.7 Final countdown (working close Nov 4) + +| Milestone | Date | Notes | +|---|---|---| +| 48 hours left | **Mon Nov 2** | 3:00 AM graphic + noon update | +| 24 hours left | **Tue Nov 3** | 6:00 PM | +| Final day | **Wed Nov 4** | 3:00 AM, every 2–3 hours, 6:00 PM “3 hours,” 9:00 PM “1 hour” | +| Close | Nov 4 at **launch hour + 33 days** | Not automatically 11:59 PM | +| Celebration | **Thu Nov 5** morning | Thank-you + stats | + +--- + +## 13. Content & Creative Plan + +### 13.1 Graphics (~60+ confirmed) + +Finish unfinished items in Remaining Prep. Sizes stay as original. + +Priority for review-submit (this week): cover, mockups, 7 tier images, page headers, author headshots. Stretch-goal graphics can follow **if amounts are locked**; do not upload “TBD” stretch tiles. + +### 13.2 Video — see §6 + +### 13.3 Social / ads / email / landing + +- 6 pre-launch images (catch-up + remaining). +- Launch day, FUNDED, 4 milestone %, 10 countdown, 48/24/final, thank-you, stats, what-next, share+tag, early-bird sold out, 5 stretch unlocks, 2 retreat graphics. +- 6 ad images. +- Blog ~1/week through close. +- Legal pages, About, Contact, author profiles. + +### 13.4 Asset production rule + +Batch remaining graphics in 48-hour blocks (burnout mitigation). Do not open new creative concepts that are not on this list unless D19 (scope) says so. + +--- + +## 14. Campaign Timeline + +**Anchor:** working launch **Fri Oct 2, 2026**. Every date below is **DATE TO BE CONFIRMED** until D1 is signed. Slip calendar = add 7 days (Oct 9 launch). + +| Stage | Working dates | Objective | +|---|---|---| +| Research / planning | Historical (Mar–Apr 2026 PDF) | Done — do not reopen | +| Asset creation (remaining) | **Sep 21–27** | Covers, tiers, page, video-or-fallback | +| Audience building | Catch-up Sep 21–23 + Posts 4–6 | Do not skip 1–3 | +| KS submission / review | **Submit by Wed Sep 23** | 5–7 business days; 7 days lands **on Oct 2** | +| Launch preparation | **Sep 28 – Oct 1** | Launch package, FUNDED, milestones, link test | +| Launch day | **Fri Oct 2** | Protocol §11 | +| Live campaign | **Oct 2 – Nov 4** | Fund, ads week Oct 9–15, Q&A Oct 16–22, countdown Oct 23–Nov 4 | +| Final push | **Oct 23 – Nov 4** | Daily countdown | +| Close | **Wed Nov 4** | Timestamp = launch hour + 33d | +| Post-campaign comms | **Nov 5–6** | Recap + what-next | +| Production | **Jan 8 eBook layout target; Jan 15 format** | Avoid Christmas (literal Day 85 = **Fri Dec 25**) | +| Fulfillment | Signing **Jan 22**; shipped graphic **Jan 29**; public delivery **Feb 2027** | **D13–D15** | + +Pre-launch post dates and fulfillment Fridays are weekday-verified on the Oct 2 calendar (independent seats: 19/19 and 26/26 named dates). + +**Sep 26 Saturday alternate:** +33 exclusive days = **Thu Oct 29**. Recorded, not used. + +--- + +## 15. Operations & Fulfillment + +### 15.1 Production + +Original offsets from launch: Day 85 interior layout, Day 90 eBook format, Day 105 signing, Day 110 shipped graphic. From Oct 2 those literals are **Dec 25 / Dec 30 / Jan 14 / Jan 19**. Christmas is unusable. + +**Working production targets (holiday-adjusted):** + +| Deliverable | Literal offset | Working target | +|---|---|---| +| Recap graphic | Day 34 = close day | **Thu Nov 5** | +| What-happens-next | Day 35 | **Fri Nov 6** | +| Interior layout | Day 85 = Christmas | **Fri Jan 8, 2027** | +| eBook Kindle + PDF | Day 90 | **Fri Jan 15, 2027** | +| Signing content | Day 105 | **Fri Jan 22, 2027** | +| Books-shipped graphic | Day 110 | **Fri Jan 29, 2027** | + +Print vendor, bindery, inventory, and postage **are not in the source.** Do not promise a ship method you have not bought. + +### 15.2 Customer communication + +Eight backer updates (§12.6). Reply-to-everything rule during the live campaign. Post-campaign cadence drops to 3–5 hrs/week. + +### 15.3 Contingency + +- Image-only page if video is late. +- Slip launch if KS review is open on launch morning (**D14**). +- Digital rewards can ship before paperbacks. State that on the page. +- Retreats: drop from the live page rather than sell a past season. + +### 15.4 Connectivity / ops note + +StarLink +50GB priority data at Orlando Azur Resorts was logged in-thread as infrastructure for on-site execution. It is **not** campaign copy. + +--- + +## 16. Budget & Financial Planning + +**Almost every dollar figure below $5,000 / $15,000+ is missing from source.** This section is a ledger of *categories*, not a fake budget. + +### 16.1 Known or source-stated + +| Item | Amount | Notes | +|---|---|---| +| Kickstarter goal | $5,000 | Confirmed floor | +| Metrics stretch | $15,000+ | Confirmed as a *metric*, not a KS goal | +| SOT target / stretch | $35,000 / $54,000 | SOT-cited only | +| Digital annual (SOT) | $47/yr | SOT-cited only | +| Team hours | 200–250 hrs | Confirmed estimate | +| Remaining prep this week | 18–24 hrs | Compressed | +| Launch week | 25–30 hrs | Confirmed | + +### 16.2 Must be costed before launch (all **OWNER DECISION REQUIRED**) + +| Category | Why it matters | +|---|---| +| Kickstarter + payment processing fees | Net ≠ goal | +| Print unit cost × expected paperbacks | Tier 3/4 can lose money | +| Shipping + mailers + signing logistics | Drives delivery month | +| Ad spend (LinkedIn + Meta) | D18 | +| Software (FluentCRM, Canva, SEO plugin) | May already be paid — not in PDF | +| Retreat COGS | Do not sell below cost | +| Contingency reserve | Recommended: do not spend the whole $5K on ads | + +**Do not** put a made-up fee percentage or print quote on the page. + +--- + +## 17. Risks & Contingency Planning + +Likelihoods updated for an 11-day remaining runway. + +| Risk | Likelihood | Impact | Mitigation | +|---|---|---|---| +| KS review still open on launch day | **High** | High | Submit Sep 23; **slip rather than launch unapproved (D14)** | +| Hero video missing | **High** | High | Image-only fallback; add video later | +| NFT/Web3 language in the page | **High if unfixed** | High (rejection) | Translate all four original references before submit | +| Blank prices / past retreat seasons on the page | **High if unfixed** | High | Lock D5–D7 and prices or remove those tiers | +| @LFG burnout | **High** | High | Batch graphics; one rest window before launch week | +| Cover not approved | Medium | High | Three options, hard deadline **Wed Sep 23** | +| Slow Day-1 funding | Low (given $5K) | Medium | Personal networks first | +| Ad account not ready | Low | Medium | Setup before Oct 8; tiny test | +| Contributor bios/headshots late | Medium | Low | Deadline **Sep 25** | +| Holiday collision on production | High if using raw Day 85 | Medium | Use January/February 2027 | +| Selling a past retreat | High if unfixed | High | 2027 or drop | +| Domain confusion | Medium | Medium | Pick one public URL (D4). aibook.fun expiry is **closed** (auto-renew) | +| Inflating KS goal to $35K with no list | Medium if D2 goes that way | High | Keep $5K as the KS goal; put $35K/$54K on stretches | +| Sep 26 Saturday launch | High if chosen | High | Breaks Friday protocol; no review slack | + +--- + +## 18. Roles & Responsibilities + +Assignments below are **from the April PDF RACI**. Confirm the roster still holds (**D10**). No new names added. + +### 18.1 Named roles (source) + +| Role | Handle | Responsibilities | +|---|---|---| +| Author / Visionary | @THY | Book content, video recording, cover approval, KS account, retreat dates, final sign-off | +| Creative Lead / Execution | @LFG | Graphics, social, KS page build, video edit, daily engagement, website | +| CEO / GTM Strategy | @CEO | Ad account, campaign manager, paid ads, podcast/blog outreach, business strategy | +| GTM Support | @GTM | KS page review, Stripe + FluentCRM, technical infrastructure | +| Contributing Author | Brian | Chapter, headshot, bio | +| Contributing Author | Lou | Chapter, headshot, bio | + +### 18.2 RACI (source) + +| Workstream | @THY | @LFG | @CEO | @GTM | +|---|---|---|---|---| +| Book content & title | R/A | I | C | I | +| Cover & mockups | A | R | I | I | +| KS page build | A | R | C | C | +| Hero video | R record | R edit | I | I | +| Social LinkedIn/X | C | R/A | C | I | +| Paid ads | I | R creative | R/A strategy | I | +| Website & blog | C | R/A | I | C | +| Stripe & email | I | I | C | R/A | +| Retreats | R/A | R graphics | C | I | +| Backer comms | A | R | C | I | +| Fulfillment | R/A | R design | C | C | + +### 18.3 AI / agent lane (this thread — coordination, not KS-page credits) + +Agents produced revision, verification, and this blueprint. They are **not** Kickstarter “creators” unless the owner says so. Nemotron / similar TRAINS-on-DATA seats were flagged to stay structural-only around pricing placeholders. + +--- + +## 19. Campaign KPI Dashboard + +Monitor before and during. Do not invent baselines that were not measured. + +### 19.1 Pre-launch + +| KPI | Why | Source target | +|---|---|---| +| KS page submitted (Y/N) + review status | Critical path | Submit Sep 23 | +| Email subscribers | Owned audience | +200 / +500 during campaign | +| Hype posts 1–6 shipped (Y/N) | Catch-up vs hole | 6 | +| Cover approved (Y/N) | Blocks page | Sep 23 | +| Hero video or fallback chosen | Blocks quality, not review | This week | + +Cost-per-lead, conversion rate, and ad CAC are **not in source**. Track them once ads run; do not publish fake benchmarks. + +### 19.2 Live campaign + +| KPI | Target | Stretch | +|---|---|---| +| Funding % vs $5K | 100% in 48h | 24h | +| Total raised | $5,000 | $15K+ or SOT ladder | +| Backers | 100 | 300+ | +| Average pledge | *derive, don’t invent* | — | +| KS visits | *not in source* | track in KS dashboard | +| LinkedIn impressions | 50,000 | 150,000+ | +| Blog posts | 8 | 12 | +| Retreat backers | 5 | 15+ | +| Comment reply time | <2 hours | <1 hour on launch day | + +### 19.3 Ads (if D18 funds them) + +Spend, CTR, CPC, CPA, and which of the 3 angles wins. Kill the loser after a small test; do not “complete the plan.” + +--- + +## 20. Master Action Plan + +Status values: **Open** unless the April PDF marked the work complete. “Mostly complete” items are **Verify**, not redo. + +### DO NOW (Sep 21–23) + +| Task | Objective | Dependencies | Role | Timing | Status | +|---|---|---|---|---|---| +| Lock launch date (D1) | One calendar | Owner | @THY + @GTM + @LFG | Today | Open | +| Strip NFT/Web3 from all public copy | Survive KS review | D5 (offer may stay; words must go) | @LFG | Before submit | Open | +| Submit KS page for review | Start 5–7 day clock | Page complete enough; KS account (D16) | @THY account · @LFG build | **Wed Sep 23** | Open | +| Cover + title confirmation | Unblock graphics | @THY | @THY | Sep 23 | Verify | +| Catch-up posts 1–3 | Don’t jump to TOMORROW | Images | @LFG | Sep 21–23 | Open | +| Confirm public domain (D4) | One URL on the page | Owner | Owner | Before submit | Open | +| Confirm roster (D10) | Authors on the page are real | Owner | Owner | Before submit | Open | + +### BEFORE PRE-LAUNCH (still this week) + +| Task | Objective | Dependencies | Role | Timing | Status | +|---|---|---|---|---|---| +| Hero footage or fallback call | Page can ship | @THY time | @THY / @LFG | Sep 23–25 | Open | +| Stripe + FluentCRM | List is real | @GTM | @GTM | Sep 25 | Open | +| Bios + headshots | Authors section | Brian, Lou, @THY, @CEO | Contributors | Sep 25 | Open | +| Legal pages source (D11) | KS compliance pages | Owner | @LFG | Before submit | Open | +| Retreat keep/drop (D6, D7) | No past-season SKUs | @THY dates | @THY | Sep 24 | Open | +| Prices on all live tiers | KS will ask | D3, D5, D17 | Owner | Before submit | Open | + +### PRE-LAUNCH (Sep 24 – Oct 1) + +| Task | Objective | Dependencies | Role | Timing | Status | +|---|---|---|---|---|---| +| Post 4 chapter preview | Keep sequence | Excerpt exists | @LFG | Thu Sep 24 | Open | +| Post 5 Why Kickstarter | Educate | — | @LFG | Mon Sep 28 | Open | +| Post 6 TOMORROW | Hype | Posts 1–3 actually out | @LFG | Thu Oct 1 | Open | +| Launch package + FUNDED + milestones | Fire on time | Graphics | @LFG | Sep 28–Oct 1 | Open | +| Link/video QA | No broken page | Page | @LFG | Oct 1 | Open | +| Rehearse 3:05 AM PST or change it | Don’t discover at 3 AM | D12 | Launch operator | Oct 1 | Open | +| Confirm KS **approval** in hand | Go / slip | Review | @THY / @LFG | Oct 1 | Open | + +### LAUNCH WEEK (Oct 2–8) + +| Task | Objective | Dependencies | Role | Timing | Status | +|---|---|---|---|---|---| +| Execute §11 protocol | Fund + 200 backers | Approval | @LFG + @THY | Oct 2 | Open | +| Reply <2h; DM sharers | Social proof | — | @LFG | Daily | Open | +| FUNDED graphic when true | Screenshot moment | $5K | @LFG | Triggered | Open | +| Backer update 1 | Trust | Day 1 stats | @LFG / @THY | Oct 3–4 | Open | +| Ad account ready | Ads week | @CEO | @CEO | Oct 8 | Open | + +### LIVE CAMPAIGN (Oct 9 – Oct 22) + +| Task | Objective | Dependencies | Role | Timing | Status | +|---|---|---|---|---|---| +| Ads live (3×2) | Scale after proof | Creative + budget D18 | @CEO / @LFG | Oct 9–15 | Open | +| Video ad cut | If hero exists | Hero | @LFG | Oct 9–15 | Open | +| Share + tag post | Organic | Graphic | @LFG | Oct 16–22 | Open | +| Live Q&A + clips | Mid-campaign energy | @THY | @THY / @LFG | Oct 16–22 | Open | +| Updates 2–4 | Trust | — | @LFG | Per §12.6 | Open | + +### FINAL PUSH (Oct 23 – Nov 4) + +| Task | Objective | Dependencies | Role | Timing | Status | +|---|---|---|---|---|---| +| Daily countdown graphics | Urgency that is true | — | @LFG | Oct 23–Nov 4 | Open | +| 48h / 24h / final hours | Close strong | Clock | @LFG | Nov 2–4 | Open | +| Update 5 | Last chance | — | @LFG | Oct 29–31 | Open | +| Close at launch-hour + 33d | Correct timestamp | D1 | — | Nov 4 | Open | +| Celebration Nov 5 | Thank / stats | Final numbers | @LFG | Nov 5 | Open | + +### POST-CAMPAIGN + +| Task | Objective | Dependencies | Role | Timing | Status | +|---|---|---|---|---|---| +| Recap + what-next | Set delivery expectations | Close | @LFG | Nov 5–6 | Open | +| Update 6 | Close story | — | @LFG / @THY | Nov 4–5 | Open | + +### FULFILLMENT + +| Task | Objective | Dependencies | Role | Timing | Status | +|---|---|---|---|---|---| +| Interior layout | Physical book | Files, designer | @THY / @LFG | **Jan 8, 2027** | Open | +| eBook format | Digital delivery | Layout | @LFG | **Jan 15, 2027** | Open | +| Signing day content | Proof of physical | Printed stock | @THY / @LFG | **Jan 22, 2027** | Open | +| Ship + graphic | Close the loop | Postage, list | @THY / @LFG | **Jan 29, 2027** | Open | +| Updates 7–8 | No radio silence | — | @LFG | Dec–Jan | Open | + +--- + +## 21. IDEA BANK + +Valuable ideas that are **not** in the primary path, or were proposed by one seat, or would add scope. Kept so they are not silently deleted. + +| Idea | Origin | Why it is not primary | When to pull it in | +|---|---|---|---| +| Public KS goal = $35K / stretch $54K | SOT-cited PRJ-031 | Conflicts with confirmed $5K floor philosophy | Only if D2 chooses the SOT ladder **and** pre-launch list supports it | +| $47/yr as the named Digital Access price | SOT-cited | Not in the PDF; would invent if published without D3 | If owner adopts | +| weown.academy as campaign URL | 🌾 MiMo | Third candidate after burnedoutadvisor.com and aibook.fun | D4 | +| Refresh impression/backer targets for 11-day runway | 🌾 MiMo | Original 100 / 50K / $15K+ still usable | D8 | +| HeyGen presenter videos as KS supporting films | Adjacent WeOwnNet packages in OUTBOX | Not in the 4-video inventory | If hero cannot be recorded | +| Joe Pulizzi page as literal clone structure | Original W11 task | Benchmark, not a second book | Optional 30-min study still useful | +| Inclusive 33-day close (Nov 3) | KIMI arithmetic note | KS exclusive clock is the one that charges | Never — document the convention instead | +| Keep “NFT” internally for a later non-KS product | Original Tier 5 | KS-banned on the live page | After campaign, off-platform, if legal | +| Fall 2026 St. Pete if already contracted | Original Tier 7 | Tight vs Oct campaign | Only with a real contract date | +| Paid retargeting / pixel | Extension of ads plan | No budget in source | D18 | +| International shipping matrix | Common KS need | Not in source | Before paperback launch, with real quotes | +| Named journalist / podcast list | @CEO workstream | No names in source | Owner-supplied only | +| Credit AI agents on the KS page | This thread | Not requested; can look gimmicky | Owner call | +| Image-only forever (no hero) | Risk table | Weaker than a 2-min founder video | If @THY cannot record | +| 3 AM PST as a brand ritual | Original protocol | Operator-health risk | D12 | + +--- + +## 22. OWNER DECISIONS REQUIRED + +Every unresolved decision in one place. Campaign page should not go to Kickstarter review until **D1, D4, D5 (language), prices, and retreat keep/drop** are answered. Others can follow but will show up as holes. + +### D1 — Launch date +- **Options:** (A) Fri Oct 2 – Wed Nov 4 *(working)* (B) Fri Oct 9 – Wed Nov 11 *(slip if review not in)* (C) Sat Sep 26 – Thu Oct 29 *(in-channel; not recommended)* (D) another Friday the owner names. +- **Why it matters:** every date in this document hangs on it. Sep 26 has no review slack and breaks Friday protocol. +- **Need:** a single yes. +- **Depends:** §§10–15, 20. + +### D2 — Funding stack +- **Options:** (A) KS goal $5K, metric stretch $15K+ *(PDF)* (B) KS goal $5K, published stretches $35K / $54K *(SOT on top of PDF)* (C) raise the KS goal itself to $35K *(not recommended without list proof)*. +- **Why:** the number on the button vs the numbers on the stretch bar. +- **Need:** which ladder is public. +- **Depends:** §§7, 9, 19. + +### D3 — Digital / access pricing +- **Options:** leave TBD (blocks review) · adopt SOT **$47/yr** for Digital Access · owner-supplied prices for Tiers 1–5. +- **Why:** Kickstarter rejects hollow rewards. +- **Need:** dollar amounts and whether $47/yr is the access tier. +- **Depends:** §§8, 16. + +### D4 — Public brand URL +- **Options:** burnedoutadvisor.com *(PDF)* · aibook.fun *(SOT; auto-renew closed the expiry flag)* · weown.academy *(MiMo)*. +- **Why:** every CTA and legal page points somewhere. +- **Need:** one URL. +- **Depends:** §§5, 10, 12. + +### D5 — Tier 5 scope +- **Options:** (A) keep the offer, public name **Digital Access Subscription** (B) drop the tier (C) replace with something owner-defined. +- **Why:** original was “NFT subscription”; KS will reject that language even if the offer stays. +- **Need:** in or out, plus public name. +- **Depends:** §§5, 8, 17. + +### D6 — Colorado retreat +- **Options:** Summer 2027 · drop · a specific contracted date. +- **Why:** “Colorado Summer” 2026 is past. +- **Depends:** Tiers, graphics, KPIs. + +### D7 — St. Pete retreat +- **Options:** Fall 2026 if contracted · Fall 2027 · drop. +- **Why:** same as D6; Fall 2026 is tight against an Oct campaign + Feb book delivery. +- **Depends:** Tiers, graphics, KPIs. + +### D8 — Success metrics +- **Options:** keep 100 backers / 50K impressions / $15K+ · refresh for compressed runway. +- **Depends:** §19. + +### D9 — Season tag +- **Options:** #WeOwnSeason005 *(working, matches Oct-2026 / S005)* · remain on 004 · other. +- **Depends:** headers, social. + +### D10 — Roster +- **Options:** confirm @THY / @LFG / @CEO / @GTM / Brian / Lou · update names. +- **Depends:** KS authors block, RACI, headshots. + +### D11 — Legal page source +- **Options:** still clone 6 pages from pTokenAssets · other counsel/source. +- **Depends:** KS compliance. + +### D12 — 3:00 AM PST launch protocol +- **Options:** keep · shift to a later first-post time with a named operator. +- **Depends:** §11. + +### D13 — Holiday-adjusted production dates +- **Options:** accept Jan 8 / 15 / 22 / 29, 2027 · owner-supplied dates. +- **Depends:** §15. + +### D14 — Slip rule +- **Options:** if review is open on launch morning, **slip to next Friday** *(recommended)* · launch anyway *(not recommended)*. +- **Depends:** D1, review gate. + +### D15 — Public estimated delivery +- **Options:** **February 2027** for physical *(recommended)* · other month the owner can actually hit. +- **Depends:** KS page, backer trust. + +### D16 — KS account + Stripe + FluentCRM actually exist +- **Options:** confirm live · name the blocker. +- **Depends:** submit, email, checkout. + +### D17 — Collector “exclusive extras” +- **Options:** name producible extras · drop “exclusive extras” until named. +- **Depends:** Tier 4. + +### D18 — Paid budget +- **Options:** $0 until organic · owner-set cap for Oct 9–15. +- **Depends:** §§12.3, 16, 19.3. + +### D19 — Scope freeze +- **Options:** this blueprint’s asset list is the list · owner adds HeyGen / extra SKUs. +- **Depends:** burnout risk, §13. + +### D20 — Book delivery date printed on the KS page +- Overlaps D15; original dependency #4 owned by @THY. + +--- + +## 23. AGENT CONTRIBUTION MAP + +Honesty about inputs: this thread did **not** contain nine independent full campaign *plans*. It contained **one original master plan (PDF)**, **one full date-revision**, and **multiple independent verification / strategy passes**. Unique ideas from each are mapped below so nothing is silently credited or dropped. + +| Source | What it contributed to this blueprint | +|---|---| +| **Original PDF** (Apr 25, 2026 · 21 pages · LibreOffice 24.2) | Title, $5K philosophy, 33-day Fri→Wed shape, 7 tiers, 5 stretch slots, RACI, 8-block wireframe, 6 hype posts, 3 ad angles, 60+ graphics, 4 videos, 305-piece cadence, launch-day clock, 8 backer updates, Pulizzi benchmark, pTokenAssets legal clone, Joe-Friday 6:05/8:00 EST, 200 early-bird cap | +| **🚀 LFG-Grok revision** (`84bcde9e` · OUTBOX Oct-2026 plan) | Recast to Oct 2–Nov 4; season 005; phase collapse; holiday-shifted fulfillment; catch-up posts; raised review/video/burnout likelihoods; 16 confirmation flags; exclusive 33-day close; Sep 26 recorded but unused | +| **🛡️ GTM-GLM** (orchestrate + fold-list) | 4 NFT hits not 3; F1–F8 fold list; 21-page correction vs “38”; zero-slack review math; aibook.fun auto-renew closes expiry; slip-to-Oct-9 as load-bearing | +| **MC-BA-IMAIT-META-GLM** | 19/19 date math; P0 NFT compliance; SOT $35K/$54K and $47/yr and domain discrepancy; self-corrected NFT count to 4; Post-1 Day −21 original error acknowledged | +| **MC-BA-IMAIT-META-KIMI** | Original internal contradictions (phase length, week restart, W16/W17 overlap, Day −21, 60-day vs Day 110, Day 85 ≠ Sep 21, 34 vs 33); zero-slack submit-by; §1.2 as the unflagged NFT strategy sentence; domain-expiry self-correction accepted | +| **MC-BA-IMAIT-META-GROK** | 26/26 weekday check; SOT pass; inclusive vs exclusive close clarification; do not reopen 09-05 domain flag | +| **🌾 GTM-MiMo** | Full PDF date inventory; Sep 26 vs {Oct-2026} conflict table; weown.academy as third URL; metrics-may-need-refresh; coordination lane map | +| **MC-BA-CCC-META** | Decision frame: two blockers (launch date + NFT); deduped owner table; drift-gate that 13 original sections were preserved; page-count /Count 38 explanation | +| **@GTM** | Join / resume; StarLink +50GB Azur (ops note only); orchestration directions | +| **@LFG (this request)** | Mandate to synthesize a 20-section operating blueprint + Idea Bank + Decision Register + Contribution Map, rather than another date-swap | + +Seats that had not posted a unique campaign document in-thread at synthesis time (QWEN, Nemotron, Laguna, FedArchBuzz) are not assigned invented ideas. If they later add unique checks, fold them into §21 / §22 without renumbering D1–D20. + +--- + +## 24. Quality-control record + +Second review against the six phase gates in the request: + +| Check | Result | +|---|---| +| Every provided document considered | Yes: PDF extract, Oct-2026 revision, and every in-thread verification pass listed in §23 | +| Strong ideas not lost | Pulizzi, pTokenAssets, 200 cap, 3 ad angles, 3 AM protocol, image-only fallback, catch-up burst, Christmas collision, zero-slack review, SOT ladder, $47/yr, three URLs, exclusive 33-day note — primary or Idea Bank | +| Duplicates consolidated | Date audits merged; NFT count standardized at **4 original body hits**; domain expiry **closed** | +| Conflicts addressed | Launch date, funding ladder, URL, NFT language, 33-day convention, retreat seasons — all in §22, not silently picked | +| Old campaign dates removed from *live* plan | June 26 / July 29 appear only as historical source. Live calendar is Oct 2–Nov 4 or marked DATE TO BE CONFIRMED | +| Dates internally consistent | Same exclusive +33 arithmetic as the verified revision | +| Unverified info not stated as fact | SOT figures labeled SOT-cited; prices not invented | +| Financial numbers not invented | No fake print, ads, or fee math | +| Owner decisions identified | D1–D20 | +| Actionable | §20 sequenced as DO NOW → FULFILLMENT | +| Reads as one strategy | Operations PDF + review science folded into LFG’s 20-section spine | + +**P0 before Kickstarter submit:** D1 (or accept working Oct 2) · NFT language gone · no TBD prices on live tiers · no past-season retreats · page submitted by Sep 23 or slip to Oct 9. + +---