diff --git a/ks-research/kickstarter-campaign-guide.md b/ks-research/kickstarter-campaign-guide.md new file mode 100644 index 0000000..4445305 --- /dev/null +++ b/ks-research/kickstarter-campaign-guide.md @@ -0,0 +1,1260 @@ +--- +title: "We Own AI — The New American Dream: Kickstarter Campaign Guide" +subtitle: "Paste-ready copy, settings, assets, and launch checklist for the live draft" +author: "Prepared for Osinachi Patrick (Product Lead), BurnedOut Media / WeOwnNet" +date: "Friday 25 September 2026 (WAT)" +--- + +# We Own AI — Kickstarter Campaign Guide + +- **Prepared:** Fri 25 Sep 2026, 15:30 WAT, for Osinachi Patrick (Product Lead) +- **Draft being fixed:** `kickstarter.com/projects/weown/771866266` (private preview, shared by ♾️ WeOwnNet) +- **Reference campaign:** *Onryō: First Seal* by Lemery Games (Tabletop Games, Sarasota FL, Project We Love) +- **Built from:** `ks-research/kickstarter-filled-form.md` (Gitea main `3b2f395b`), `kickstarter-fields.md`, `ks-campaign-blueprint.md`, `AiBook_PRD.md`, preview text extracts, and screenshots of both pages taken 25 Sep 2026. + +## How to read this guide + +- **PASTE** blocks are final copy. Paste them into the Kickstarter editor as written, after replacing any placeholder. +- Placeholders look like `[OWNER: retreat price]`. Every one of them is listed again in **Section 6, Still needed from owner**. Do not launch with a placeholder visible on the page. +- Lines that start with **🖼 Graphic note** or **Note** are instructions for the team. Do not paste them. +- All times are given in US Eastern (ET), US Mountain (MT, the campaign's Denver location), and West Africa Time (WAT, Lagos) where it matters. +- Owner-approved decisions from 23 Sep 2026 are used exactly: title direction, $5,000 all-or-nothing goal, Fri 2 Oct – Wed 4 Nov 2026 window, aibook.fun, the three reward buckets, the Cloud prices, the three stretch goals, Feb 2027 physical delivery, and digital access within about 14 days of success. + +## Contents + +1. Gap analysis: our draft vs. Onryō +2. Calendar and compliance flags to resolve first +3. The editor, tab by tab (Basics, Rewards, Story, Risks, Use of AI, Environmental commitments, People, Funding, Preferences, Payment, FAQ, Promotion, Updates) +4. Asset production list +5. Pre-launch to launch checklist (25 Sep → 2 Oct 2026, plus live campaign) +6. Still needed from owner +7. Appendix: public-copy scrub list + +--- + +# 1. Gap analysis: our draft vs. Onryō + +Onryō asked for the same $5,000 goal we are asking for. On the day we captured it (13 days left), it showed US$33,180 pledged from 2,362 backers, with 20 FAQ entries, 3 updates, and 111 comments. Its page is mostly image-led: each section opens with an illustrated header, the body is short text laid over art, and proof comes from five embedded third-party review videos and a wall of quotes from past backers. Our draft is text-only, has no project image (the hero area shows the grey placeholder), no video, no rewards, and an empty FAQ. + +We cannot copy Onryō's social proof, because we have no past campaigns and no reviews yet. What we can copy is the structure: a clear section per question a backer has, a graphic header for each, a visible timeline, a plain shipping explainer, a real team section, published stretch goals, and a FAQ that answers the hard questions before anyone asks. + +## 1.1 Section-by-section comparison + +| Area | Onryō (reference) | Our draft today (25 Sep) | Fix in this guide | +|---|---|---|---| +| Title | "Onryō: First Seal", plain, no emoji | "📚 We Own Ai 🤖 [BOOK] - The New American Dream" (emoji, "Ai" spelling, bracket tag) | Use the locked title "We Own AI — The New American Dream" (§3.1.1) | +| Subtitle | One sentence that says what it is and for whom | "A field book for professionals who want to own the AI era, not rent it." | Plain description of what backers get (§3.1.2) | +| Project image | Product photo with a single overlay banner and three icons | Empty (grey placeholder) | Cover mockup image spec (§3.1.5) | +| Video | Main video plus an embedded how-to-play video | None | 2–3 min script outline; submit without it if not ready (§3.1.6) | +| Welcome / hook | 👋 WELCOME graphic | "Who this is for" (text) | 👋 Welcome section (§3.3) | +| Why love it | ❤️ WHY LOVE IT? | "The problem" (text bullets) | ❤️ Why this book | +| Context / world | 🇯🇵 JAPANESE FOLKLORE | None | 🎯 Who it's for (Exit to Client, CKA/CEPA context) | +| What you get | 📦 WHAT'S IN THE BOX? | "The book" + "What's inside" (text; includes wording that must be removed) | 📖 What's inside, with a workflow anatomy graphic | +| How it works | 🧑‍🏫 HOW TO PLAY? + 📖 RULEBOOK (video, downloadable rules) | None | 🧪 Try one workflow (public sample workflow, like Onryō's rulebook) | +| Pricing explainer | 💸 PAY WHAT YOU WANT GUIDE | None; no tiers visible | 🧭 Three ways to back (Retreat / Academy / Cloud) | +| Experiences | n/a | None | 🏕️ The Retreat and 🎓 The Academy, with what's included and policies | +| Digital product | n/a | One line pointing to aibook.fun | ☁️ Cloud and AiBook.fun | +| Give back | 🙏 GIVE BACK INITIATIVE (donated copies) | None | Optional; owner choice (§3.3 note). Not included by default | +| Free shipping promo | ⭐️ FREE SHIPPING? (cross-promo with sister campaign) | None | Skip. Replace with 📦 Shipping & delivery | +| Stretch goals | 🎁 STRETCH GOALS graphic | Not on page | 🎁 Stretch goals: $15K / $35K / $54K | +| Languages | 🇺🇸 LANGUAGES (free digital translations) | None | Skip for launch (English only). Mention in FAQ | +| Previews | 👀 PREVIEWS: 5 reviewer videos | None | 👀 Early readers: sample chapters to named advisors before launch, quotes only with permission | +| Backer reviews | 🗣️ BACKER REVIEWS (quotes from past campaigns) | None | Not possible yet (first campaign). Use early-reader quotes instead | +| Shipping | 🛳️ SHIPPING: pledge manager after campaign, taxes and shipping calculated there, wholesale contact | None | 📦 Shipping & delivery, including firm/team orders | +| Timeline | ⏳ TIMELINE: 3-step illustrated path | Not on page | ⏳ Timeline graphic, 6 steps from launch to Feb 2027 | +| Team | 👫 TEAM | None ("The authors" placeholder was in the pack but is not on the draft) | ✍️ Meet the authors + 👫 Team | +| Thanks | 🙏 SPECIAL THANKS | None | 🙏 Special thanks | +| Kickstarter explainer | None (not needed for their audience) | "How Kickstarter works here" | Keep, shortened, inside Welcome and FAQ (advisors are often first-time backers) | +| Risks | Honest paragraph + refund policy + terms | Present; mostly usable | Rewritten with retreat-timing and academy risks, and a refund policy placeholder (§3.4) | +| Use of AI | n/a | Present | Tightened; disclosure answers for the submission questionnaire (§3.5) | +| Environmental commitments | Three commitments shown | None | Optional, owner choice, only claims that are true (§3.6) | +| FAQ | 20 entries | Empty | 20 entries ready to paste on launch day (§3.11) | +| Rewards | One featured reward (PWYW from $1) + add-ons | Only "Pledge without a reward" ($1 default) | 6 tiers + add-ons across the three buckets (§3.2) | +| Updates / comments | 3 updates, 111 comments | n/a (pre-launch) | Three updates drafted (§3.13) | + +## 1.2 Top fixes, in priority order + +1. **Get the draft into Kickstarter review today.** With a Fri 2 Oct launch and a review that can take up to about 3 business days (longer if they ask for changes), there is almost no slack left. The page can be submitted without a video. +2. **Fix the end date.** The draft ends Tue 3 Nov at 11:59 PM CET (5:59 PM ET / 3:59 PM MT). The approved plan ends Wed 4 Nov. See §2.1 for the options. +3. **Decide what happens to the Retreat on the campaign's last day.** The Retreat (4–6 Nov) starts the day the campaign ends, and Kickstarter only charges backers at the end, with funds arriving about two weeks later. See §2.2. +4. **Add rewards with real prices.** No tier can go live with a placeholder price, and a tier's price cannot be changed once someone backs it. Retreat and Academy prices, cohort dates, and caps are still owner-only. +5. **Correct the eBook delivery month.** The paste pack lists "October 2026" for eBook tiers. The campaign ends 4 Nov, so October is impossible. The production calendar puts final eBook files at 15 Jan 2027. Use January 2027 unless the manuscript is final sooner (§3.2). +6. **Replace the title, subtitle, and creator name** with plain versions (no emoji, "AI" spelled consistently, no "[BOOK]" tag). +7. **Remove the phrases "not an annual reprint and not a token"** and every similar negation from the public page. Describe what the subscription is. See the scrub list in §7. +8. **Upload a project image and restructure the story** into the emoji-headed sections in §3.3, each with a header graphic. +9. **Add proof we can honestly show:** a public sample workflow people can run, named authors with photos, and early-reader quotes collected with permission this week. +10. **Prepare the FAQ and first update offline** so they go up in the first hour after launch. + +## 1.3 Should we use Onryō's pay-what-you-want model? + +No. Pay-what-you-want works for Onryō because it sells one physical game, collects shipping and taxes later in a pledge manager, and uses a reference-price guide to steer backers toward a fair amount. The low entry price is a marketing hook for a large board-game audience that already backs campaigns. + +It does not fit us for four reasons: + +- The $47 digital access price is the signed product price for AiBook.fun. A $1 entry point would set a public reference far below it and make renewals harder to explain. +- Retreat and Academy seats have a real cost per person. They need a fixed price that covers that cost. +- Our audience (accounting and financial advisors) is mostly new to Kickstarter. Clear prices are easier to act on than a choice of amount. +- Kickstarter's own pledge-without-reward option already lets anyone support us with any amount. + +The pricing stays as approved. The idea worth borrowing from Onryō's guide is the explainer graphic: one image that shows the three ways to back and what each includes. + +--- + +# 2. Calendar and compliance flags to resolve first + +## 2.1 Deadline mismatch (owner decides) + +The preview shows: *"This project will only be funded if it reaches its goal by Tue, November 3 2026 11:59 PM CET."* Kickstarter displays times in the viewer's time zone. The screenshot was taken from a UTC+1 browser, so the stored deadline is **Tue 3 Nov 2026, 22:59 UTC**, which is: + +- 5:59 PM ET (EST) on Tue 3 Nov +- 3:59 PM MT on Tue 3 Nov +- 11:59 PM WAT on Tue 3 Nov + +The approved plan is a 33-day campaign, Fri 2 Oct to Wed 4 Nov. The current setting ends about a day early and would give a campaign of roughly 32 days if launched on 2 Oct. Duration is locked once the campaign launches, so this must be set before pressing Launch. + +Kickstarter offers two ways to set duration. Here is how each would match the plan: + +| Option | Setting | What happens | Trade-off | +|---|---|---|---| +| A. Fixed end date | End on **Wed 4 Nov 2026** at a chosen time. Suggested: **8:00 PM ET** (6:00 PM MT; Thu 5 Nov 2:00 AM WAT) | The campaign ends on the planned day, in the US evening, so the final-hours push reaches US backers when they are awake | If review slips and we launch 9 Oct, the end date must be changed by hand to Wed 11 Nov before launch | +| B. Number of days | **33 days** | End = launch moment + 33 days. Launching 6:00 AM ET Fri 2 Oct ends about 5:00 AM ET Wed 4 Nov (US clocks fall back on 1 Nov; confirm the time the editor shows) | Moves automatically with a slip, but ends before most US backers wake up on the last day | +| C. Keep current | Tue 3 Nov, 5:59 PM ET | Ends a day before the Retreat opens, so the team is free on 4 Nov | Does not match the approved 33-day plan; about 32 days | + +**Recommendation:** Option A, fixed end date Wed 4 Nov 2026 at `[OWNER: end time, suggested 8:00 PM ET]`. It matches the approved plan and gives the final day a US-evening close. Add a line to the launch checklist: if launch slips to 9 Oct, change the end date to Wed 11 Nov before pressing Launch. This is the owner's call; §2.2 is a reason the owner may prefer Option C. + +## 2.2 The Retreat overlaps the campaign's last day + +The Burned Out Advisor Retreat runs **4–6 Nov 2026**. Under the approved window, the campaign ends on **4 Nov**. Four consequences follow: + +1. **Cash timing.** Kickstarter charges backers only when the campaign ends, and typically sends funds about 14 days later (around 18–19 Nov). Venue, catering, and staff costs for the Retreat will have to be paid before any Kickstarter money arrives. +2. **All-or-nothing.** If the campaign misses $5,000, no Retreat backer is charged. The owner needs to decide now whether the Retreat still runs in that case and, if so, how those attendees pay. +3. **Team capacity.** The final day of the campaign is the first day of the Retreat. The people running the final push and the people running the Retreat must be different people, or the push must be scheduled in advance. +4. **If launch slips to 9 Oct**, the Retreat would happen before the campaign ends. Attendees would attend before being charged. In that case we recommend removing the Retreat tier from Kickstarter and selling seats directly. + +**Recommendation:** keep the Retreat tier (it is an owner decision to include it), close the Retreat tier's availability a few days before the campaign ends (for example Fri 30 Oct, `[OWNER: retreat sales cutoff]`) so the attendee list is fixed, message every Retreat backer within 48 hours of pledging with a registration link, and state the "if we don't fund" rule on the page. Each of these needs an owner answer (§6). + +## 2.3 Kickstarter rules that touch our rewards + +- **Rewards must be made or delivered by us.** The Retreat and the Academy are experiences. The page must say who runs them. If the AiCoach + AOP.biz BootCamp is run by a separate company, confirm it is part of our team or a named collaborator delivering on our behalf. `[OWNER: who delivers the BootCamp]` +- **No financial returns, equity, raffles, or crypto.** None of our rewards are any of these. Keep all investment-sounding language off the page (see §7). +- **Credentials.** CKA® (Certified Kingdom Advisor) and CEPA® (Certified Exit Planning Advisor) belong to their issuing organizations. Do not imply their endorsement, and do not claim continuing-education credit unless it has been approved. `[OWNER: CE/CPE credit offered? yes/no, and by which body]` +- **Risks and Use of AI** are mandatory sections. Both are drafted in §3.4 and §3.5. +- **Honest delivery dates.** Estimated delivery is the month by which *every* item in a tier arrives. See the corrected dates in §3.2. + +--- + +# 3. The editor, tab by tab + +Kickstarter's editor shows Basics, Rewards, Story, People, Payment, and Promotion (some accounts also show Funding and Preferences as separate tabs, and the older help pages list Story before Rewards). The order of filling does not matter; everything below must be complete before **Submit for review**. Publishing projects do not get the Plan tab or the Project Budget sheet. + +## 3.1 Basics + +### 3.1.1 Project title (max 60 characters) + +**PASTE:** + +> We Own AI — The New American Dream + +34 characters. This is the owner-approved title direction. + +**Recommendation: drop the emojis and the [BOOK] tag.** Reasons: + +- **Search.** Kickstarter search and Google match on words. "📚", "🤖", and "[BOOK]" add nothing people type. The category (Publishing > Nonfiction) already tells browsers it is a book. +- **Consistency.** The draft spells it "Ai"; the book, the pack, and the cover spell it "AI". The brand spelling "AiBook.fun" applies to the companion product only. +- **The project URL is generated from the title.** When the team clicks "Generate my URL" in Promotion, a plain title gives a clean slug (`we-own-ai-the-new-american-dream`). Emoji and brackets can produce an odd or truncated slug, and the URL can only be reset by Kickstarter support, which breaks old links. +- **Credibility with the audience.** Accounting and financial advisors are a conservative audience. A plain title reads as a serious professional book. Onryō, which is a playful product, still uses a plain title. +- **Display.** Emoji render differently across devices and email clients, and some screen readers read them aloud ("books, robot"). + +**Creator name:** change "♾️ WeOwnNet" to plain `WeOwnNet` or `BurnedOut Media / WeOwnNet` `[OWNER: choose]`. The creator name appears next to the title everywhere, including search results. + +### 3.1.2 Subtitle (max 135 characters) + +**PASTE (recommended, 127 characters):** + +> A field book for advisors and professionals: tested AI workflows, clear guardrails, and a companion library that stays current. + +Alternative (102 characters): *A multi-author field book for advisors, with tested AI workflows and a companion library at AiBook.fun.* + +Note: the current subtitle ("...own the AI era, not rent it") uses a slogan construction. The replacement says what the backer gets. + +### 3.1.3 Category + +- Primary: **Publishing → Nonfiction** (confirmed on the draft) +- Additional subcategory: leave empty. It is not shown publicly and only guides Kickstarter staff. + +### 3.1.4 Location + +**North Denver, Denver, CO** (as on the draft). This matches the #NoDe Academy site. The public location can differ from the verification address, but the funds recipient must be verified in a supported country (the US here). `[OWNER: confirm the US legal entity and its address for Stripe]` + +### 3.1.5 Project image + +**Spec:** 16:9, at least 1024×576 px (export at 1920×1080 for sharpness), JPG or PNG, under 50 MB. It appears as the hero, the search thumbnail, and the social share card, so it must read at thumbnail size. + +**Concept:** a photographed or rendered book mockup of *We Own AI — The New American Dream* on a desk next to an open laptop showing an AiBook.fun chapter page. One short text banner, no more than six words, for example "Book · Retreat · Academy · Library". No price, no emoji, no small print. Use the approved cover (one of the three April concepts) `[OWNER: confirm final cover]`. If the mockup is rendered, keep it honest: the Use of AI section says mockups are labeled, so caption it "Cover mockup" in the story. + +🖼 Graphic note: Onryō's hero is a box photo with one teal banner ("PAY WHAT YOU WANT") and three round icons (age, players, time). Our equivalent: the book on the left, one banner across the right, and three round icons: "Multi-author", "Tested workflows", "Library updated often". + +### 3.1.6 Project video (optional, 2–3 minutes) + +Submit for review without the video if it is not ready; add it after approval. Record: @THY. Edit: @LFG. Export 1920×1080 MP4 with burned-in or uploaded captions. Also cut a 9:16 vertical version (60–90 seconds) for Kickstarter's mobile discovery and LinkedIn. + +**Script outline (about 2:30):** + +| Time | Beat | On screen | Draft lines (adapt to @THY's voice) | +|---|---|---|---| +| 0:00–0:15 | Hook | @THY to camera, office or retreat setting | "If you advise clients for a living, AI has already changed your week. Most of what you've read about it doesn't help on Monday morning." | +| 0:15–0:40 | The problem | B-roll: inbox, calendar, a stack of AI newsletters | "The tools change every month. The advice is generic. And the time to learn it comes out of evenings you don't have." | +| 0:40–1:10 | The book | Cover, flip-through of mockup pages, one workflow page close-up | "We Own AI is a field book written by `[OWNER: number]` authors who do this work. Each chapter walks through workflows you can run, with the safeguards written before the steps." | +| 1:10–1:30 | Show one workflow | Screen recording of a ~15-minute Try-it on AiBook.fun | "Here's one. It takes about fifteen minutes. You'll see the real output, what it cost, and where a human has to check it." | +| 1:30–2:00 | Three ways to back | Simple animated graphic: Retreat / Academy / Cloud | "You can join us at the Burned Out Advisor Retreat in November, take a seat in the next BootCamp cohort in Orlando, North Denver, or Chicagoland, or start with the eBook and a year of the online library." | +| 2:00–2:15 | Who we are | Quick cuts of each author with name captions | Each author says their name and one line about their practice. | +| 2:15–2:30 | Ask | @THY to camera, URL on screen | "Our goal is five thousand dollars. If we don't reach it, no one is charged. Back the book today and share it with two advisors you trust." | + +Rules for the video: no numbers that aren't on the page, no testimonials unless the person agreed in writing, no mention of investments or returns. + +### 3.1.7 Funding goal + +**$5,000 USD**, all-or-nothing. (Entered on Basics or Funding depending on the editor version.) + +### 3.1.8 Campaign duration + +See §2.1. Recommended: **fixed end date, Wed 4 Nov 2026, `[OWNER: end time, suggested 8:00 PM ET]`**. If the owner prefers a number of days: **33**. + +### 3.1.9 Target Launch Date + +**Fri 2 Oct 2026.** This field only helps Kickstarter pace verification and review. It does **not** launch the project. Someone with access to the account must press **Launch** manually on the day (see §3.12.3). + +### 3.1.10 Late pledges + +Turn **on** in Basics before launch (it cannot be enabled after the campaign ends). Then set per reward (see the rewards table in §3.2). Late pledges start after the campaign ends. + +### 3.1.11 Website and URL + +- Website on the profile and in the story: **https://aibook.fun** +- Kickstarter project URL: generate in Promotion after approval. Expected slug: `we-own-ai-the-new-american-dream`. + +--- + +## 3.2 Rewards + +### 3.2.1 Recommended tier structure + +The paste pack has 9 tiers. Kickstarter's handbook recommends 5 or fewer for a first project. This is guidance only. Long reward lists slow decisions, especially on mobile, where backers scroll a single column. + +**Recommendation: 6 tiers plus add-ons, keeping all three buckets visible.** + +| # | Bucket | Tier | Price | Why | +|---|---|---|---|---| +| 1 | Cloud | Early Bird eBook | $19 (cap 200) | Locked. Rewards the first 200 backers and drives day-one momentum | +| 2 | Cloud | Digital Supporter | $25 | Locked. The eBook tier once Early Bird sells out | +| 3 | Cloud | Digital Access Subscription (**featured**) | $47 | Locked. Maps to the $47/yr AiBook.fun product; the tier we most want backers to choose | +| 4 | Cloud | Signed Paperback | $55 placeholder | Physical book with eBook | +| 5 | Retreat | Burned Out Advisor Retreat | `[OWNER: retreat price]` | One tier; one event | +| 6 | Academy | Academy BootCamp seat (choose your site) | `[OWNER: academy price]` | One tier; site chosen after the campaign | + +**Changes from the pack, and why:** + +- **Collector's Bundle ($85 placeholder) becomes an add-on** called "Collector's extras" (signed bookplate + printable chapter-notes PDF) attached to the Signed Paperback. The bundle and the paperback differ only by these two items, so an add-on shows the same choice with one fewer tier. Add-on price: `[OWNER: collector extras price; the pack's placeholders imply $30]`. If the owner prefers to keep the Collector's Bundle as a tier, the page will have 7 tiers, which is still workable. +- **The three Academy site tiers become one tier**, with the site chosen in the post-campaign survey. This works if the price is the same at all three sites. Put each site's cap in the description ("each site holds `[OWNER: seats per site]` seats; choices are honored in pledge order; if your first-choice site is full, you can take another site or get a full refund of the Academy portion"). Set the tier's quantity limit to the sum of the three site caps. + - **Keep three separate tiers instead if** prices differ by site, if caps are small (so one site could oversell), or if cohort dates differ enough that backers need to see them before pledging. Three tiers are the safer choice when caps are tight, because Kickstarter enforces a limit per tier and cannot enforce a limit per survey answer. +- **The Retreat tier is slimmed** to seat + eBook + 12 months of Cloud access, with the signed paperback available as an add-on. This keeps the Retreat tier digital-only for shipping, so Retreat backers don't need a shipping address at pledge time. `[OWNER: approve slimming, or keep the paperback in the bundle]` + +This gives 6 tiers, one more than the handbook suggests. Each bucket stays visible on the main rewards list. If the owner wants to get to 5, merge Early Bird and Digital Supporter by dropping Digital Supporter; the trade-off is that after 200 early birds the cheapest eBook option disappears until late pledges. + +### 3.2.2 Items (create these first in Rewards → Items) + +Item images: 3:2, at least 348×232 px (export 1200×800). + +| Item | Description for the item record | Image concept | +|---|---|---| +| eBook (PDF + Kindle) | Full digital edition of *We Own AI — The New American Dream* | Cover on a tablet | +| Signed paperback | Signed first-edition paperback | Cover mockup, 3/4 angle, with signature | +| 12-month AiBook.fun access | 12 months of access to the AiBook.fun online library | Laptop showing a chapter page with a nested workflow | +| Signed bookplate | Printed bookplate signed by `[OWNER: which authors sign]` | Bookplate flat lay | +| Chapter-notes PDF | Printable notes for each chapter | PDF cover card | +| Burned Out Advisor Retreat seat | One seat, 4–6 Nov 2026, `[OWNER: venue city]` | Venue photo `[OWNER: venue photo]` | +| Academy BootCamp seat | One seat in the next AiCoach + AOP.biz BootCamp cohort (Orlando, North Denver, or Villa Park) | Three-site map graphic | + +### 3.2.3 Reward tiers (paste-ready) + +Shipping rule used below: digital tiers are **No shipping**. Physical items follow the shipping preference in §3.9 (recommended: collect shipping after the campaign through Kickstarter's Pledge Manager, because print and shipping quotes are not in yet). + +**Estimated delivery correction:** the pack lists October 2026 for eBook tiers. That is before the campaign ends. The holiday-adjusted production plan puts final eBook files on Fri 15 Jan 2027. Recommended delivery months are **January 2027** for eBook tiers and **February 2027** for anything with a paperback. If the manuscript will be final earlier, use `[OWNER: eBook delivery month if earlier]`. + +--- + +#### Tier 1 — Early Bird eBook (Cloud) + +| Field | Value | +|---|---| +| Title | Early Bird eBook | +| Price | **$19** | +| Description (PASTE) | The full eBook of *We Own AI — The New American Dream* in PDF and Kindle formats, at our lowest price. Limited to the first 200 backers. | +| Items | eBook (PDF + Kindle) ×1 | +| Quantity limit | **200** | +| Availability | From launch until sold out | +| Estimated delivery | **January 2027** `[OWNER: or earlier month]` | +| Shipping | No shipping (digital) | +| Late pledge | **Off** (the early price ends with the campaign) | +| Tier image concept | Cover on a tablet with a small "Early Bird · 200 only" ribbon | + +#### Tier 2 — Digital Supporter (Cloud) + +| Field | Value | +|---|---| +| Title | Digital Supporter | +| Price | **$25** | +| Description (PASTE) | The full eBook in PDF and Kindle formats, plus backer-only updates as we finish the book. | +| Items | eBook (PDF + Kindle) ×1 | +| Quantity limit | Unlimited | +| Estimated delivery | **January 2027** `[OWNER: or earlier month]` | +| Shipping | No shipping (digital) | +| Late pledge | **On, $28** | +| Tier image concept | Cover on a tablet and a phone | + +#### Tier 3 — Digital Access Subscription (Cloud) — featured reward + +| Field | Value | +|---|---| +| Title | Digital Access Subscription | +| Price | **$47** | +| Description (PASTE) | The eBook plus 12 months of access to the AiBook.fun library. The library holds the book's workflows and new ones as we publish them. We update it as tools and models change, often weekly or monthly. Your access starts within about 14 days of a successful campaign. After 12 months you can renew at aibook.fun; your pledge does not renew by itself. | +| Items | eBook (PDF + Kindle) ×1; 12-month AiBook.fun access ×1 | +| Quantity limit | Unlimited | +| Estimated delivery | **January 2027** (library access arrives in November 2026; the date shown is when the eBook, the last item, arrives) | +| Shipping | No shipping (digital) | +| Late pledge | **On, $52** | +| Feature this reward | **Yes** | +| Tier image concept | Laptop with a chapter page open, phone with a Try-it checklist, "12 months" badge | + +Note: confirm how renewal works. The copy above assumes renewal is opt-in on aibook.fun at the $47/yr price. `[OWNER: confirm renewal mechanics]` + +#### Tier 4 — Signed Paperback (Cloud) + +| Field | Value | +|---|---| +| Title | Signed Paperback | +| Price | **$55** — PLACEHOLDER. Replace after print, signing, packing, shipping, and fees are costed. `[OWNER: final paperback price]` | +| Description (PASTE) | A signed first-edition paperback plus the eBook. The eBook arrives first; paperbacks ship after printing. Shipping is charged separately after the campaign `[or: at pledge, if rates are set]`. | +| Items | Signed paperback ×1; eBook ×1 | +| Quantity limit | Unlimited `[OWNER: or print-run cap]` | +| Estimated delivery | **February 2027** | +| Shipping | Physical. Countries and rates: `[OWNER: country list and rates, or "collected in Pledge Manager"]` | +| Late pledge | On once shipping is settled, `[OWNER: late price, ~10% above final price]` | +| Tier image concept | Paperback mockup with signature on the title page | + +#### Tier 5 — Burned Out Advisor Retreat (Retreat) + +| Field | Value | +|---|---| +| Title | Burned Out Advisor Retreat (4–6 Nov 2026) | +| Price | `[OWNER: retreat price]` | +| Description (PASTE) | One seat at the Burned Out Advisor Retreat, 4–6 November 2026, in `[OWNER: venue city]`. Three days for accounting advisors exploring Exit to Client and for financial advisors focused on CKA® (Certified Kingdom Advisor) and CEPA® (Certified Exit Planning Advisor) work. Includes `[OWNER: what's included: sessions, meals, materials]`, the eBook, and 12 months of AiBook.fun access. Travel and lodging are `[OWNER: included / not included]`. We will message you within 48 hours of your pledge with a registration link. See the Retreat section for date-change, transfer, and refund terms. | +| Items | Retreat seat ×1; eBook ×1; 12-month AiBook.fun access ×1 | +| Quantity limit | **369** | +| Availability | From launch until `[OWNER: retreat sales cutoff, suggested Fri 30 Oct 2026]` | +| Estimated delivery | **January 2027** (the Retreat itself happens in November 2026; the date shown is when the eBook arrives) | +| Shipping | No shipping | +| Late pledge | **Off** (the Retreat happens as the campaign ends) | +| Tier image concept | Venue photo with "4–6 Nov 2026 · 369 seats" overlay `[OWNER: venue photo]` | + +#### Tier 6 — Academy BootCamp seat (Academy) + +| Field | Value | +|---|---| +| Title | Academy BootCamp seat (Orlando, North Denver, or Chicagoland) | +| Price | `[OWNER: academy price]` | +| Description (PASTE) | One seat in the next AiCoach + AOP.biz BootCamp cohort. Choose your site after the campaign: Azur Resorts (Orlando, FL), #NoDe (North Denver, CO), or Villa Park (Chicagoland, IL). Cohort dates: `[OWNER: dates per site]`. Each site holds `[OWNER: seats per site]` seats, assigned in pledge order. Includes `[OWNER: format, hours, materials]`, the eBook, and 12 months of AiBook.fun access. Travel and lodging are `[OWNER: included / not included]`. | +| Items | Academy BootCamp seat ×1; eBook ×1; 12-month AiBook.fun access ×1 | +| Quantity limit | `[OWNER: total of the three site caps]` | +| Estimated delivery | `[OWNER: the later of the cohort month or January 2027]` | +| Shipping | No shipping | +| Late pledge | `[OWNER: on if seats remain and the cohort has not started; late price]` | +| Tier image concept | Three-pin map (Orlando, North Denver, Villa Park) with a site photo strip `[OWNER: site photos]` | + +If the owner keeps three Academy tiers, duplicate Tier 6 three times with the site fixed in the title and description ("Academy BootCamp — Orlando (Azur Resorts, FL)", "Academy BootCamp — North Denver (#NoDe, CO)", "Academy BootCamp — Villa Park (Chicagoland, IL)") and a separate cap and date on each. + +#### Pledge without a reward + +Kickstarter always shows this option. The draft default is $1. Leave it. + +### 3.2.4 Add-ons + +Add-ons appear after a backer picks a tier. Attach each add-on to the tiers listed. + +| Add-on | Price | Attach to | Description (PASTE) | Delivery | Shipping | Qty limit | +|---|---|---|---|---|---|---| +| Signed paperback | `[OWNER: add-on price]` | Tiers 1, 2, 3, 5, 6 | Add a signed first-edition paperback to any digital reward. | Feb 2027 | Physical (same as Tier 4) | Unlimited | +| Collector's extras | `[OWNER: collector extras price]` | Tier 4 and the paperback add-on | A signed bookplate and a printable chapter-notes PDF. | Feb 2027 | Ships with the paperback | `[OWNER: optional cap, pack suggested 100]` | +| Gift a year of AiBook.fun (optional) | $47 | Tiers 1–6 | Give 12 months of AiBook.fun access to a colleague. You'll send us their email in the survey. | Nov 2026 | No shipping | Unlimited | + +Note: the gift add-on is a suggestion that reuses the locked $47 product. Remove it if the owner does not want it. `[OWNER: keep gift add-on? yes/no]` + +### 3.2.5 Firm and team orders + +Onryō gives retailers a $1 pledge route to wholesale pricing. Our equivalent is firms that want copies or seats for a team. Recommended: a single line in the Shipping section and the FAQ inviting firms to email `[OWNER: contact email]` for multi-seat or bulk-copy orders, handled after the campaign. Do not publish a discount on the page unless the owner sets one. + +--- + +## 3.3 Story (full paste-ready text) + +How to build it: in the Story editor, add each section title as a **Heading** so Kickstarter builds the table of contents on the left, exactly as Onryō's does. Directly under each heading, insert the section's header graphic (1360 px wide, see §4), then paste the text. Keep paragraphs short. Where a section says "image", upload the image from the asset list. + +Every section below starts with its heading (use it as written, emoji included; emoji in section headings are fine and help scanning, the title is where we avoid them). + +--- + +### 👋 Welcome + +🖼 Graphic note: header banner "WELCOME" in the book's cover palette, with the cover mockup on the right. Below it, a three-icon strip: "Multi-author field book" · "Tested AI workflows" · "Library updated often". + +**PASTE:** + +*We Own AI — The New American Dream* is a field book for advisors who want to use AI in their practice on their own terms. It is written by `[OWNER: number]` authors who do this work every week, and published by BurnedOut Media / WeOwnNet. + +Each chapter explains a way of working and then walks through workflows you can run yourself, with the safeguards written before the steps. The same workflows live online at AiBook.fun, where we keep them current as the tools change. + +This campaign funds the first edition. There are three ways to back it: + +- **Retreat:** a seat at the Burned Out Advisor Retreat, 4–6 November 2026. +- **Academy:** a seat in the next AiCoach + AOP.biz BootCamp cohort in Orlando, North Denver, or Chicagoland. +- **Cloud:** the do-it-yourself path, from the $19 eBook to a year of AiBook.fun library access for $47. + +Our goal is $5,000. Kickstarter is all-or-nothing: if we reach the goal by `[end date and time, e.g. Wed 4 Nov 2026, 8:00 PM ET]`, backers are charged and we deliver. If we don't, nobody is charged. + +--- + +### ❤️ Why this book + +🖼 Graphic note: four short "pain" cards in a 2×2 grid, each with an icon: a stack of newsletters, a padlock on a vendor logo, a clock at 11 PM, a client chair left empty. + +**PASTE:** + +Advisors hear plenty about AI. What most of them need is something they can use on Monday morning. + +- **Too much noise.** Every week brings a new tool and a new prediction, and very little that fits a real client file. +- **Workflows you don't control.** When your process lives inside a vendor's product, a price change or a feature change can undo it. +- **No time to learn.** The job already takes the evenings. Learning AI on top of it feels like a second job. +- **Clients are moving.** Firms and clients are changing how they work faster than most playbooks are updated. + +We wrote this book to answer a practical question: what can an advisor set up this month, safely, that they will still control next year? Each workflow in the book shows the real steps, the real output, what it cost, and where a human has to check the work. + +--- + +### 🎯 Who it's for + +🖼 Graphic note: two audience cards side by side. Left: "Accounting advisors · Exit to Client". Right: "Financial advisors · CKA® and CEPA® focus". A thinner third card underneath: "Other professionals who advise clients". + +**PASTE:** + +We wrote this book mainly for two groups. + +**Accounting advisors exploring Exit to Client.** `[OWNER: one or two sentences defining Exit to Client in plain words, as the authors use it]` The book shows how AI workflows can support that work without handing your client relationships to a platform you don't control. + +**Financial advisors focused on CKA® and CEPA® work.** If your practice centers on values-based planning or on helping business owners plan an exit, the book's workflows cover the document-heavy, time-consuming parts of that work, with the checks a regulated practice needs. + +It will also be useful to other professionals who advise clients: fractional executives, consultants, and anyone who wants tested workflows in place of general AI commentary. `[OWNER: confirm the chapter verticals so this line matches the book]` + +The book does not give regulated financial, legal, or tax advice, and it is not a substitute for your own professional judgment. + +*CKA® and CEPA® are designations of their respective organizations. This project is not affiliated with or endorsed by them.* `[OWNER: confirm, or name any real affiliation]` + +--- + +### 📖 What's inside + +🖼 Graphic note: an annotated "anatomy of a workflow" diagram, modeled on Onryō's "What's in the box" layout: one workflow page in the center with callouts for Problem, Who runs it, Setup, Safeguards, Steps with real output, Evidence, 15-minute Try-it, Costs, Author and sources. Below it, the chapter list as a simple grid of tiles. + +**PASTE:** + +The book is a set of chapter essays. Each chapter takes one area of professional work, explains how the authors approach it, and places full workflows inside the argument where they belong. + +Every workflow follows the same recipe: + +1. **The problem.** The real task it solves. +2. **Who runs it.** A person, a role, or an AI agent working under a person's supervision. +3. **Setup.** The tools, sample files, and expected cost. +4. **Safeguards.** How to handle client data, where a human must review, and what can go wrong. These come before the steps, so you read them before you paste anything. +5. **The steps,** with the actual output the tools produced. +6. **Evidence.** What the result looked like when we ran it. +7. **Try it.** A short exercise, about 15 minutes, using sample data. +8. **Costs, author, and sources.** + +**Chapters:** `[OWNER: final chapter list with the lead author for each. The product plan's working list is Real Estate, Financial Advisors, Fractional C-Suite, Higher Education, Communities, and Technology; confirm which are in the first edition.]` + +**Format:** `[OWNER: approximate page count and trim size]` paperback; PDF and Kindle eBook. + +**Excerpt:** `[OWNER: link or image of a chapter excerpt, published before launch]` + +--- + +### 🧪 Try one workflow + +🖼 Graphic note: a screenshot of one workflow on AiBook.fun with the Try-it checklist visible, and a button-style image linking to the public sample. + +Note: this is our version of Onryō's "How to play" and "Rulebook" sections. The strongest proof we can offer before anyone has read the book is a workflow people can run themselves. Publish one complete workflow publicly before launch. + +**PASTE:** + +You don't have to take our word for it. Here is one complete workflow from the book, free to read and run: `[OWNER: public URL of a sample workflow on aibook.fun]` + +It takes about 15 minutes with the sample data provided. If it saves you time, the rest of the book works the same way. + +--- + +### 🧭 Three ways to back + +🖼 Graphic note: one explainer image, three columns (Retreat · Academy · Cloud), each with its icon, price or price range, what's included, and when it's delivered. This is the one idea we take from Onryō's pay-what-you-want guide: a single graphic that makes the choice easy. + +**PASTE:** + +| | Retreat | Academy | Cloud | +|---|---|---|---| +| What it is | Three days in person with the authors and other advisors | A seat in the next AiCoach + AOP.biz BootCamp cohort | Do-it-yourself: the book and the online library | +| Where | `[OWNER: venue city]` | Orlando FL, North Denver CO, or Villa Park IL | Online | +| When | 4–6 Nov 2026 | `[OWNER: cohort dates]` | Library access within about 14 days of a successful campaign; eBook `[January 2027]`; paperback February 2027 | +| Price | `[OWNER: retreat price]` | `[OWNER: academy price]` | $19 Early Bird eBook (first 200) · $25 eBook · $47 eBook + 12 months of AiBook.fun · $55 signed paperback + eBook `[final price]` | +| Includes | Seat, eBook, 12 months of AiBook.fun | Seat, eBook, 12 months of AiBook.fun | See each reward | +| Seats | 369 | `[OWNER: seats per site]` | Unlimited (Early Bird: 200) | + +Add-ons: a signed paperback for any digital reward, collector's extras (signed bookplate and chapter-notes PDF), and `[optional]` a gift year of AiBook.fun for a colleague. + +--- + +### 🏕️ The Retreat + +🖼 Graphic note: venue photo header with "BURNED OUT ADVISOR RETREAT · 4–6 NOV 2026" and a small "369 seats" badge. Below, a simple three-day agenda graphic (Day 1 / Day 2 / Day 3) once the agenda exists. + +**PASTE:** + +The Burned Out Advisor Retreat runs **4–6 November 2026** in `[OWNER: venue city and venue name]`. It is built for accounting advisors interested in Exit to Client, who we expect to be most of the room, and for financial advisors focused on CKA® and CEPA® work. + +**What's included:** `[OWNER: sessions, workshops, meals, materials, any 1:1 time]`, plus the eBook and 12 months of AiBook.fun access. + +**What's not included:** `[OWNER: travel, lodging — state "not included" unless contracted into the price]`. + +**Agenda:** `[OWNER: day-by-day outline, or "published by (date)"]` + +**Seats:** 369 in total. Retreat pledges close on `[OWNER: retreat sales cutoff]` so we can confirm numbers with the venue. + +**How it works after you pledge:** + +1. Within 48 hours we send you a Kickstarter message with a registration link for your name, contact details, and any dietary or accessibility needs. +2. You receive a confirmation and joining instructions by `[OWNER: date]`. +3. Your pledge is charged when the campaign ends, on `[end date]`, the day the Retreat opens. + +**If the campaign does not reach its goal:** `[OWNER: choose one: "the Retreat still takes place and we will contact you about paying directly" or "the Retreat seat is cancelled and you are not charged"]` + +**Date changes, transfers, and refunds:** + +- If we have to change the dates or venue, `[OWNER: policy, e.g. you can keep your seat for the new date, transfer it, or get a refund of the Retreat portion]`. +- You can transfer your seat to a colleague `[OWNER: until what date, any fee]`. +- If you cannot attend, `[OWNER: refund or credit policy and deadline]`. +- Continuing-education credit: `[OWNER: "not offered" or the approved credit and issuing body]`. + +--- + +### 🎓 The Academy + +🖼 Graphic note: a map header with three pins (Orlando, North Denver, Villa Park) and one photo per site. Under it, three site cards with dates and seats. + +**PASTE:** + +The Academy is the AiCoach + AOP.biz BootCamp: `[OWNER: two or three sentences on what the BootCamp teaches, the format (in person / hybrid), and total hours]`. It is delivered by `[OWNER: who runs it, and how they relate to the WeOwnNet team]`. + +Your pledge reserves one seat in the next cohort at one of three sites: + +| Site | Location | Cohort dates | Seats | +|---|---|---|---| +| Azur Resorts | Orlando, Florida | `[OWNER]` | `[OWNER]` | +| #NoDe | North Denver, Colorado | `[OWNER]` | `[OWNER]` | +| Villa Park | Chicagoland, Illinois | `[OWNER]` | `[OWNER]` | + +**Choosing your site:** you pick your site in the survey we send after the campaign ends. Seats are assigned in pledge order. If your first choice is full, you can take another site or get a refund of the Academy portion of your pledge. + +**What's included:** `[OWNER: sessions, materials, meals]`, plus the eBook and 12 months of AiBook.fun access. Travel and lodging are `[OWNER: included / not included]`. + +**Date changes, transfers, and refunds:** `[OWNER: same structure as the Retreat policy]` + +--- + +### ☁️ Cloud and AiBook.fun + +🖼 Graphic note: laptop and phone mockup of an AiBook.fun chapter page, with callouts: "Chapter essay", "Nested workflow", "Try-it (about 15 min)", "Last updated" date stamp. + +**PASTE:** + +Cloud is the do-it-yourself path, for people who want to learn Responsible Agentic AI on their own schedule. It starts with the eBook and, at $47, adds a year of the AiBook.fun library. + +**What AiBook.fun is:** the online home of the book's workflows. You read a chapter, run a workflow's Try-it, and share your result with other readers. Each workflow shows its version and the date it was last updated. + +**How it stays current:** we update workflows as tools and models change, often weekly or monthly. Access is billed yearly at $47. Your Kickstarter pledge covers the first 12 months, starting within about 14 days of a successful campaign. After that you can choose to renew at aibook.fun. + +**What we do with your data:** we record that you opened or completed a workflow so we can improve the library. We do not collect the content of your own client work. Workflows use sample, non-confidential data. + +--- + +### ✍️ Meet the authors + +🖼 Graphic note: a grid of 800×800 headshots on the cover palette, each with name, role, and one line. Real names only. + +**PASTE** (one block per author; repeat): + +**`[OWNER: full name]`** — `[OWNER: role in the book, e.g. lead author, chapter author]` +`[OWNER: two-sentence bio: current practice, what they wrote]` + +Roster to confirm (handles from the campaign plan): @THY (author and visionary), @CEO (publishing leadership), contributing authors Brian and Lou, and any other founding writers under contract. `[OWNER: full names, roles, bios, headshots]` + +--- + +### 🎁 Stretch goals + +🖼 Graphic note: a horizontal progress bar with three locked padlocks at $15K, $35K, $54K, each unlocking with a checkmark as we cross it. Pre-make an "unlocked" version of each. + +**PASTE:** + +Our goal is $5,000. If we pass it, these unlock for backers. None of them delay the base rewards. + +- **$15,000: Bonus chapter.** An extra chapter as a PDF for every backer whose reward includes the eBook. `[OWNER: confirm Early Bird backers are included]` +- **$35,000: Audiobook sample.** One chapter recorded as audio, for every backer. `[OWNER: who narrates]` +- **$54,000: Live Q&A replay pack.** A recorded live Q&A session with the authors, for every backer. + +--- + +### ⏳ Timeline + +🖼 Graphic note: an illustrated winding path with numbered circles, in the style of Onryō's timeline (1 · October '26, 2 · November '26, 3 · January '27). Ours has six stops. + +**PASTE:** + +1. **Fri 2 October 2026:** campaign opens. +2. **Wed 4 November 2026:** campaign ends `[at end time]`. The Burned Out Advisor Retreat runs 4–6 November. +3. **By mid-November 2026:** AiBook.fun library access for Cloud, Retreat, and Academy backers (within about 14 days of success). Backer survey goes out. +4. **`[OWNER: cohort dates]`:** Academy BootCamp cohorts in Orlando, North Denver, and Villa Park. +5. **January 2027:** final layout and eBook files; eBook delivered. Signing day for paperbacks. +6. **February 2027:** signed paperbacks delivered. + +We will post a backer update at every step and whenever a date moves. + +--- + +### 📦 Shipping and delivery + +🖼 Graphic note: a two-lane graphic: "Digital" lane (email icon → library access → eBook) and "Print" lane (survey → print → sign → ship). + +**PASTE:** + +**Digital rewards** arrive by email. Library access goes to the email on your Kickstarter account within about 14 days of a successful campaign. eBook files follow in `[January 2027]`. + +**Signed paperbacks** ship in February 2027. After the campaign we will send a survey through Kickstarter's Pledge Manager to collect your address. Shipping and any applicable taxes are calculated and charged there, so you only pay for your destination. `[OWNER: or, if shipping is charged at pledge: "Shipping is added at checkout based on your country."]` + +**Where we ship:** `[OWNER: country list]`. Books ship from `[OWNER: fulfillment location]`. + +**Firm and team orders:** if you want several copies or seats for your firm, email `[OWNER: contact email]` and we'll set it up after the campaign. + +--- + +### 👀 Early readers + +🖼 Graphic note: quote cards styled like Onryō's reviewer quote banner (photo, quote, name, role). Only use quotes with written permission. + +Note: Onryō's strongest sections are its five reviewer videos and its wall of backer quotes. We have neither yet. The honest version: this week, send the two sample chapters to 10–20 advisors in the team's networks, ask for a short written reaction, and publish only what people agree to in writing, with their real name and role. If no quotes are ready on launch day, leave this section out and add it in an update. + +**PASTE:** + +Before launch, we shared sample chapters with advisors in our network. Here is what some of them said: + +> "`[EARLY READER QUOTE 1]`" — `[Name, role, firm; permission on file]` + +> "`[EARLY READER QUOTE 2]`" — `[Name, role, firm; permission on file]` + +> "`[EARLY READER QUOTE 3]`" — `[Name, role, firm; permission on file]` + +--- + +### 👫 Team + +🖼 Graphic note: smaller headshots than the authors section, with role labels. + +**PASTE:** + +The people running this campaign and delivering your rewards: + +- **`[OWNER: name]` (@THY)** — author and visionary; Retreat host +- **`[OWNER: name]` (@LFG)** — creative lead: design, website, campaign page, video edit +- **`[OWNER: name]` (@CEO)** — business strategy and partnerships +- **`[OWNER: name]` (@GTM)** — payments, email, and technical setup +- **Osinachi Patrick** — product lead, AiBook.fun `[OWNER: approve listing]` +- **`[OWNER: name]`** — Academy BootCamp lead + +--- + +### 🙏 Special thanks + +🖼 Graphic note: simple text card on the cover palette. + +**PASTE:** + +Thank you to `[OWNER: names of early readers, advisors, venues, and partners who agreed to be thanked]`, and to everyone who shared this page before it launched. + +--- + +### 📣 How to help + +**PASTE:** + +1. Back the project at the level that fits you. +2. Share it with two advisors who would use it. +3. Follow along at aibook.fun for updates between now and delivery. + +--- + +**Optional section, owner choice — 🙏 Give back.** Onryō donates copies to community groups. If the owner wants an equivalent, one option is donated AiBook.fun access for accounting or finance students at `[OWNER: named school or nonprofit]`. Kickstarter allows donating part of the funds only if it is disclosed at submission. Leave this out unless the owner commits to it. + +**Not included:** Onryō's Languages section. The book launches in English only; this is covered in the FAQ. + +--- + +## 3.4 Risks and challenges (paste into the Risks field) + +**PASTE:** + +This is our first Kickstarter campaign `[OWNER: confirm]`. These are the risks we see and what we are doing about each. + +**Print and shipping costs.** Paper, printing, and postage prices can change between now and February 2027. We set the February date with buffer, and digital rewards arrive first. If a printer or carrier delay appears, we will post an update the same week with the new date. + +**Writing and editing with several authors.** Coordinating `[OWNER: number]` authors can slow a chapter. Our founding writers are under contract with fixed deadlines, and the production plan finishes layout in January 2027 with room before the February delivery. + +**The Retreat runs as the campaign ends.** The Retreat is on 4–6 November, and the campaign ends on `[end date]`. Kickstarter charges backers at the end of the campaign and pays creators about two weeks later, so we are paying Retreat costs in advance. Retreat pledges close on `[OWNER: retreat sales cutoff]` so we can confirm numbers with the venue. If something outside our control forces a change of date or venue, the terms in the Retreat section apply. + +**Academy cohorts at three sites.** Running cohorts in three cities adds scheduling risk. Seats are capped per site, and if a site cannot run, you can move to another site or get a refund of the Academy portion. + +**The online library.** AiBook.fun access depends on our own platform. We will issue access within about 14 days of a successful campaign. If a technical problem delays that, we will tell you in an update and extend your 12 months by the length of the delay. + +**AI tools change quickly.** Some workflows will need updating soon after publication. That is why the library exists: we update workflows as tools and models change, and each one shows the date it was last checked. + +**Team time.** The same small team is running the campaign, the Retreat, and the book. We have split responsibilities across named people (see Team) and scheduled the final days of the campaign in advance. + +**Refund policy.** `[OWNER: refund policy. Example structure only, not a recommendation of specific terms: "If you ask within X days after the campaign ends, we refund your pledge in full. After that, refunds for digital rewards are not available once access has been issued. Retreat and Academy refunds follow the terms in those sections."]` + +We will post an update at least `[OWNER: monthly]` until every reward is delivered. + +--- + +## 3.5 Use of AI + +Kickstarter asks about AI use during submission and shows a public "Use of AI" section. Answer honestly; excessive AI use with little human involvement is not allowed, and AI used as a tool with clear human authorship is. + +**Submission questionnaire, suggested answers:** + +| Question theme | Suggested answer | +|---|---| +| Does the project use AI to generate content? | Yes, as an assistant. Authors use large language model tools for research help, outlining, and editing suggestions. The workflows in the book show real AI tool output, because demonstrating that output is the subject of the book. | +| Are you developing AI technology? | No. We document how to use existing AI tools. `[OWNER: confirm AiBook.fun does not train or ship its own model]` | +| Which tools? | `[OWNER: list the main tools, e.g. the specific assistants and models the workflows use]` | +| What is original human work? | All chapter essays, the selection and testing of every workflow, the safeguards, final text, editing, and every factual claim. | +| Consent from owners of works used to train or produce the AI portion | We do not train models. Workflow examples use sample data we created or have permission to use. | +| AI-generated images? | `[OWNER: yes/no. If mockups or graphics use AI image tools, say so and label them on the page]` | + +**PASTE (public section):** + +We use AI tools in three ways, and people remain responsible for all of it. + +- **Writing support.** Authors use AI assistants for research help, outlines, and editing suggestions. Every chapter is written, edited, and fact-checked by the named authors. +- **Workflow examples.** The book teaches AI workflows, so many pages show real output from AI tools. Each example is labeled with the tool used and was run and checked by the author. +- **Campaign images.** `[OWNER: "Our campaign graphics were made by our designer." or "Some campaign graphics and mockups were made with AI image tools and are labeled as mockups."]` + +We do not train AI models, and we do not use client data in any example. + +--- + +## 3.6 Environmental commitments (optional, owner choice) + +Kickstarter shows this section mainly for Design and Technology projects; Onryō shows three commitments. If the editor offers it for our project, only include statements that are true. Suggested options, each needing an owner decision: + +| Commitment area | Draft statement | True today? | +|---|---|---| +| Sustainable distribution | Digital rewards are our default: every tier includes the eBook, and most backers need nothing shipped. | Yes, based on the tier design | +| Reusability / waste | We size the print run to paperback pledges plus a small reserve, so we don't print stock that goes unsold. | `[OWNER: confirm print approach: short run or print-on-demand]` | +| Sustainable materials | Paperbacks are printed on `[OWNER: recycled or FSC-certified paper, if the printer offers it]` and shipped in `[OWNER: recyclable mailers]`. | Only once the printer is chosen | + +If none can be confirmed before submission, leave the section empty. + +--- + +## 3.7 People + +**Creator profile (PASTE as the bio, up to the editor's limit):** + +> BurnedOut Media / WeOwnNet publishes practical books and programs for advisors and professionals working with AI. We are building *We Own AI — The New American Dream* and the AiBook.fun library in public, with a team of founding authors. Website: aibook.fun + +- Profile photo: WeOwnNet logo or a team photo (square, at least 400×400). +- Website: https://aibook.fun +- Social links: `[OWNER: LinkedIn company page and other live accounts]` + +**Collaborators to invite** (each needs their own Kickstarter account; all collaborators are listed publicly): + +| Person | Suggested permissions | +|---|---| +| @LFG | Edit project; manage community (updates, comments) | +| @THY | Edit project; manage community | +| @GTM | Coordinate fulfillment (surveys, backer report); pledge manager | +| @CEO | View analytics | +| Osinachi Patrick | Edit project; view analytics `[OWNER: confirm]` | + +`[OWNER: confirm the roster and Kickstarter account emails]` + +The optional demographic survey can be skipped. + +--- + +## 3.8 Funding + +- **Goal:** $5,000 USD. Locked once the campaign launches. +- **Fees (US):** Kickstarter takes 5% of funds raised, plus payment processing of about 3% + $0.30 per pledge. No fees if the campaign does not fund. At exactly $5,000 from about 100 pledges, that leaves roughly $4,550–$4,600 before any other costs. +- **Stretch goals** are story content only (§3.3); there is no separate field. +- **Project Budget sheet:** not offered for Publishing. We still recommend one short "Where the money goes" line in the Welcome or FAQ once the owner has the split: + +**PASTE (after the owner fills it):** + +> The $5,000 goal covers `[OWNER: e.g. editing, layout, cover design, the first print run, and AiBook.fun hosting for backers]`. Anything above the goal funds the stretch goals and more workflows in the library. + +Note: the PRD's internal budget figures are planning assumptions and are marked not for public quote. Do not paste them. + +--- + +## 3.9 Preferences (shipping) + +**Recommendation: collect shipping after the campaign through Kickstarter's Pledge Manager.** + +Reasons: print and shipping quotes are not in yet, the first physical item ships in February 2027, and Onryō uses the same approach (shipping and taxes calculated in the pledge manager, so customs and tax are handled up front). It lets the paperback tier go live without guessed rates. Check the current Pledge Manager fees in the editor before choosing. + +If the owner prefers to charge shipping at pledge time, every physical tier and add-on needs a country list and rates before launch. `[OWNER: choose: Pledge Manager later, or rates at pledge]` + +Either way, the paperback **price** itself must be final before launch. + +--- + +## 3.10 Payment (Stripe checklist, owner only) + +This blocks launch. Start it today; verification can take several business days. + +- [ ] Choose "raise funds as" **business** (or individual) `[OWNER]`; this is hard to change later +- [ ] Legal entity name, address, and EIN exactly as on tax documents (US entity) +- [ ] Representative is an owner or executive actively running the project; government ID uploaded +- [ ] Beneficial owners with 25% or more disclosed +- [ ] US business URL (https://aibook.fun) or a two-sentence product description when prompted +- [ ] US checking account in the same legal name (no savings or virtual accounts) +- [ ] Backup card: Visa, Mastercard, or Amex (Discover is not accepted) +- [ ] Stripe status shows verified in the editor +- [ ] Note: the funds recipient must be verified in a supported country. Nigeria is not a supported creator country, so the US entity and a US-based representative must complete this step. + +--- + +## 3.11 FAQ (paste on launch day) + +Kickstarter's FAQ tab usually becomes editable once the project is live. Paste these in the first hour. Keep adding questions from comments. + +**1. When will I get my rewards?** +AiBook.fun library access arrives within about 14 days of a successful campaign. eBook files arrive in `[January 2027]`. Signed paperbacks arrive in February 2027. Retreat: 4–6 November 2026. Academy: `[OWNER: cohort dates]`. + +**2. What happens if the campaign doesn't reach $5,000?** +Nobody is charged. Kickstarter only collects pledges if the goal is reached by `[end date and time]`. + +**3. When is my card charged?** +When the campaign ends, on `[end date]`. If your card fails, Kickstarter will ask you to update it. + +**4. What exactly is the Digital Access Subscription?** +The eBook plus 12 months of access to the AiBook.fun library: the book's workflows and new ones as we publish them. We update the library as tools change, often weekly or monthly. + +**5. What happens after my 12 months of AiBook.fun access?** +You can renew at aibook.fun for $47 a year. Your Kickstarter pledge does not renew by itself. `[OWNER: confirm]` + +**6. How is AiBook.fun different from the book?** +The book is the fixed first edition. AiBook.fun holds the same workflows online and keeps them current, with version numbers and "last updated" dates on each one. + +**7. Is the book useful if I'm not an accountant or financial advisor?** +Yes, if you advise clients. The main examples come from accounting and financial practices, and `[OWNER: other verticals]` chapters cover other fields. + +**8. Do I need technical skills?** +No. Each workflow lists the tools and setup, and the Try-it uses sample data. If you can follow a checklist, you can run it. + +**9. Where is the Retreat, and are travel and lodging included?** +`[OWNER: venue city]`. Travel and lodging are `[OWNER: included / not included]`. + +**10. Can I transfer my Retreat or Academy seat to a colleague?** +`[OWNER: transfer policy]` + +**11. What if the Retreat or an Academy cohort date changes?** +`[OWNER: date-change policy]` + +**12. How do I choose my Academy site?** +In the survey after the campaign. Seats are assigned in pledge order; if your first choice is full, you can choose another site or get a refund of the Academy portion. + +**13. Do the Retreat or Academy count for continuing-education credit?** +`[OWNER: "No" or the approved credit and issuing body]` + +**14. Do you ship internationally?** +`[OWNER: country list]`. Shipping and any taxes are calculated after the campaign in the Pledge Manager `[or: at checkout]`. + +**15. Can I add a paperback to a digital reward?** +Yes. Choose the signed paperback add-on when you pledge, or add it later in the Pledge Manager. + +**16. Can my firm buy several copies or seats?** +Yes. Email `[OWNER: contact email]` and we will arrange it after the campaign. + +**17. Is the book available in other languages?** +The first edition is in English only. + +**18. Did you use AI to write the book?** +Authors use AI assistants for research and editing suggestions, and the workflows show real AI tool output because that is the subject of the book. Every chapter is written, checked, and signed off by the named authors. See the Use of AI section. + +**19. Can I get a refund?** +`[OWNER: refund policy, matching the Risks section]` + +**20. I missed the campaign. Can I still back it?** +Yes, through late pledges on this page after the campaign ends, at a slightly higher price, while they remain open. + +--- + +## 3.12 Promotion + +### 3.12.1 Pre-launch page + +First-time creators usually get the Promotion tab after Kickstarter approves the project. As soon as it appears: click **Generate my URL**, turn on the pre-launch page, and paste the blurb below. The preview already shows a "Notify me on launch" button; confirm in Promotion whether the pre-launch page is actually active. Kickstarter automatically shows the title, subtitle, category, creator, and location. + +**PASTE (pre-launch page body):** + +> *We Own AI — The New American Dream* is a field book for advisors who want to use AI in their practice on their own terms. Each chapter walks through workflows you can run, with the safeguards written before the steps, and the same workflows stay current online at AiBook.fun. +> +> We launch on Friday 2 October. Back it three ways: a seat at the Burned Out Advisor Retreat (4–6 November), a seat in the next AiCoach + AOP.biz BootCamp cohort, or the eBook and a year of the AiBook.fun library. The first 200 backers get the eBook for $19. +> +> Click **Notify me on launch** and Kickstarter will email you the moment we go live. + +Pre-launch image: the project image (1920×1080) and the "Three ways to back" graphic. + +### 3.12.2 "Notify me on launch" push (Mon 28 Sep – Thu 1 Oct) + +Use the pre-launch link everywhere until launch. Suggested copy: + +**LinkedIn (from @THY and each author):** + +> We've spent `[OWNER: months]` writing a field book for advisors who want to use AI in their practice without handing their workflows to someone else's platform. It launches on Kickstarter this Friday, 2 October. The first 200 backers get the eBook for $19. If you want a reminder when it goes live, click "Notify me on launch" here: `[pre-launch URL]` + +**Email to the list (subject: "Friday: the We Own AI book launches"):** + +> Hi `[first name]`, +> +> On Friday 2 October we launch *We Own AI — The New American Dream* on Kickstarter. It's a field book of AI workflows for advisors, written by `[OWNER: number]` authors who do this work. +> +> Three ways to back it: the Burned Out Advisor Retreat (4–6 November), a BootCamp seat in Orlando, North Denver, or Chicagoland, or the eBook and a year of the AiBook.fun library. +> +> The first 200 backers get the eBook for $19. Click here so Kickstarter emails you when we go live: `[pre-launch URL]` +> +> `[Sender name]` + +**Direct messages (for the authors' closest contacts):** + +> I'm one of the authors of a new book on using AI in an advisory practice. It launches Friday on Kickstarter. Would you click "Notify me" so you see it on day one? `[pre-launch URL]` + +### 3.12.3 Launch-day plan (Fri 2 Oct 2026) + +| ET | MT | WAT | Action | Owner | +|---|---|---|---|---| +| Thu 1 Oct, 6:00 PM | 4:00 PM | 11:00 PM | Go/no-go: approval in hand, Stripe verified, rewards final, end date set. If any is missing, slip to Fri 9 Oct | Owner + @LFG | +| 5:30 AM | 3:30 AM | 10:30 AM | Final check of page, rewards, end date | @LFG / Osinachi | +| 6:00 AM | 4:00 AM | 11:00 AM | **Press Launch** (manual) | Account holder `[OWNER: who]` | +| 6:05 AM | 4:05 AM | 11:05 AM | LinkedIn launch post live from @THY; authors reshare within 15 minutes | @THY, authors | +| 6:15 AM | 4:15 AM | 11:15 AM | Paste FAQ (§3.11); send launch email to the list | @LFG / @GTM | +| 8:00 AM | 6:00 AM | 1:00 PM | X post; personal messages to the closest 50 contacts | Team | +| 9:00 AM – 9:00 PM | | | Reply to every comment within 1 hour | @LFG | +| 12:00 PM | 10:00 AM | 5:00 PM | Progress post ("X% funded in 6 hours") | @LFG | +| When funded | | | FUNDED graphic, post Update #2 | @LFG | +| 9:00 PM | 7:00 PM | 2:00 AM Sat | Post Update #1 (day-one thank you); day-one recap on LinkedIn | @THY / @LFG | + +Note: the blueprint's 3:00 AM PT start (6:05 AM ET post) is kept. For the team in Lagos, 11:00 AM WAT is a daytime launch. + +### 3.12.4 During the campaign + +- **Week 1 (2–8 Oct):** milestone graphics at 25/50/75/100%; reply to all comments; thank everyone who shares publicly. +- **Week 2 (9–15 Oct):** paid ads only if organic momentum exists and the owner sets a budget `[OWNER: ad budget]`. Three angles (pain, solution, proof) in 1200×628 and 1080×1080. +- **Week 3 (16–22 Oct):** live Q&A with @THY (LinkedIn Live or Zoom); cut 3–5 clips; "share with two advisors" post; midpoint update. +- **Final push (23 Oct – 4 Nov):** daily countdown; 48-hours-left post Mon 2 Nov; 24-hours-left post Tue 3 Nov; final-day posts on Wed 4 Nov, scheduled in advance because the Retreat opens that day. +- **Affiliate links:** the product plan lists a Kickbooster affiliate program. Use it only if it is set up before launch `[OWNER: Kickbooster live? yes/no]`. + +--- + +## 3.13 Project updates (drafts) + +### Update #1: We're live (post on launch day, evening) + +**Title:** We're live. Thank you for the first day. + +> Thank you. Today we launched *We Own AI — The New American Dream*, and `[number]` of you backed it in the first `[hours]` hours, for a total of `[$ amount]` toward our $5,000 goal. +> +> A few things to know: +> +> - **The Early Bird eBook** has `[number]` of 200 left at $19. +> - **The Retreat** (4–6 November) has `[number]` of 369 seats left. If you backed it, check your Kickstarter messages for the registration link. +> - **Academy seats** are open for Orlando, North Denver, and Villa Park. You'll choose your site after the campaign. +> - **Want to see how the book works?** Run the free sample workflow: `[sample URL]` +> +> The most useful thing you can do this week is send this page to two advisors who would use it: `[project URL]` +> +> We'll post again when we reach the goal. +> +> `[Signed: @THY name and the team]` + +### Update #2: Funded (post within an hour of reaching $5,000) + +**Title:** We reached our goal. The book is happening. + +> We passed $5,000 `[after X hours / on day X]`, thanks to `[number]` backers. That means the first edition of *We Own AI* will be printed, and every reward on this page will be delivered. +> +> What happens next: +> +> - The campaign stays open until `[end date and time]`. Anyone can still back it. +> - **Next stretch goal: $15,000**, which adds a bonus chapter for every backer whose reward includes the eBook. +> - Library access goes out within about 14 days of the campaign ending. eBooks follow in `[January 2027]`, signed paperbacks in February 2027. +> +> If you haven't yet, share the page with one colleague: `[project URL]` +> +> Thank you for getting us here. + +### Update #3: Halfway (post Mon 19 Oct, day 17 of 33) + +**Title:** Halfway: where we are and what's next + +> We're halfway through the campaign. Here's where things stand: +> +> - **Raised:** `[$ amount]` from `[number]` backers (`[percent]`% of our $5,000 goal). +> - **Retreat:** `[number]` of 369 seats taken. Retreat pledges close on `[retreat sales cutoff]`. +> - **Academy:** `[number]` seats reserved across the three sites. +> - **Next stretch goal:** `[$15,000 / $35,000]` — `[bonus chapter / audiobook sample]`. +> +> **What we've been working on:** `[one paragraph on real progress: chapter drafts, editing, layout, a new workflow added to AiBook.fun]` +> +> **From the live Q&A:** `[two or three questions backers asked and short answers; link to the replay if it is public]` +> +> **One request:** tag two advisors in the comments on our LinkedIn post, or forward this page: `[project URL]` +> +> Thank you for backing us. + +Later updates (from the blueprint): mid-campaign behind-the-scenes, final push (29–31 Oct), campaign close (4–5 Nov), production (Dec – early Jan), shipping (late Jan). + +--- + +# 4. Asset production list + +Owner roles from the campaign plan: @THY (author and visionary), @LFG (creative lead), @CEO (strategy), @GTM (payments and tech), authors (Brian, Lou, and others). Story column images: export at 1360 px wide (2× the story column) as PNG or JPG under 50 MB; no TIFF, BMP, or HEIC. Include alt text on every image. + +| # | Asset | Size / format | Used in | Owner | Needed by | +|---|---|---|---|---|---| +| 1 | Project image (cover mockup + banner + 3 icons) | 1920×1080 (16:9), JPG/PNG | Basics hero, thumbnail, pre-launch | @LFG (cover approval @THY) | Fri 25 Sep (interim OK) | +| 2 | Final cover file | Print-ready + 1600 px web | Everywhere | @THY approves, @LFG | Fri 25 Sep | +| 3 | Section header graphics ×16 (Welcome, Why this book, Who it's for, What's inside, Try one workflow, Three ways to back, Retreat, Academy, Cloud, Meet the authors, Stretch goals, Timeline, Shipping, Early readers, Team, Special thanks) | 1360×300 PNG | Story headings | @LFG | Sun 27 Sep | +| 4 | Three-icon strip (Welcome) | 1360×360 | Welcome | @LFG | Sun 27 Sep | +| 5 | Pain cards 2×2 | 1360×900 | Why this book | @LFG | Sun 27 Sep | +| 6 | Audience cards | 1360×700 | Who it's for | @LFG | Sun 27 Sep | +| 7 | Workflow anatomy diagram | 1360×1400 | What's inside | @LFG + Osinachi (content) | Sun 27 Sep | +| 8 | Chapter tiles | 1360×800 | What's inside | @LFG | After chapter list | +| 9 | Sample workflow screenshot + link button | 1360×900 | Try one workflow | Osinachi / @GTM | Sun 27 Sep | +| 10 | Three ways to back explainer | 1360×1100 | Three ways to back, pre-launch, social | @LFG | After prices | +| 11 | Retreat header + agenda graphic | 1360×600 + 1360×900 | Retreat | @LFG (venue photo from @THY) | After venue | +| 12 | Academy map + three site cards | 1360×1000 | Academy | @LFG (site photos from Academy lead) | After dates | +| 13 | AiBook.fun device mockup with callouts | 1360×900 | Cloud | @LFG + Osinachi | Sun 27 Sep | +| 14 | Author headshots | 800×800 each, JPG | Meet the authors, Team | Each author | Sat 26 Sep | +| 15 | Stretch goal bar (locked) + 3 unlocked versions | 1360×500 ×4 | Stretch goals, updates, social | @LFG | Tue 29 Sep | +| 16 | Timeline path graphic (6 stops) | 1360×1600 | Timeline | @LFG | Sun 27 Sep | +| 17 | Shipping two-lane graphic | 1360×700 | Shipping | @LFG | Sun 27 Sep | +| 18 | Early-reader quote cards | 1360×300 each | Early readers | @LFG (quotes from @THY's outreach) | Thu 1 Oct or first update | +| 19 | Reward item images ×7 | 1200×800 (3:2) | Rewards → Items | @LFG | Sat 26 Sep | +| 20 | Reward tier images ×6 and add-on images ×3 | 1200×800 (3:2) | Rewards | @LFG | Sat 26 Sep | +| 21 | Hero video (2–3 min, captioned) | 1920×1080 MP4 | Basics | @THY records, @LFG edits | Optional; add after approval | +| 22 | Vertical video (60–90 s) | 1080×1920 MP4 | Basics (mobile discovery), social | @LFG | Optional | +| 23 | Profile image | 400×400+ square | People | @LFG | Fri 25 Sep | +| 24 | Pre-launch social cards ("Launches Friday", "Tomorrow") | 1200×628 and 1080×1080 | LinkedIn, X | @LFG | Mon 28 Sep | +| 25 | Launch, FUNDED, 25/50/75/100% milestone graphics | 1200×628 and 1080×1080 | Social, updates | @LFG | Thu 1 Oct | +| 26 | Early Bird sold-out graphic | 1080×1080 | Social | @LFG | Thu 1 Oct | +| 27 | Countdown graphics (48h, 24h, final day) | 1080×1080 | Social | @LFG | Fri 23 Oct | +| 28 | Ad creatives: 3 angles × 2 sizes | 1200×628, 1080×1080 | LinkedIn, Meta | @LFG (strategy @CEO) | Thu 8 Oct | +| 29 | 15–30 s ad cut from hero video | 1080×1080 and 1080×1920 | Ads | @LFG | Thu 8 Oct (if hero exists) | +| 30 | Public sample workflow page on aibook.fun | Web page | Try one workflow, FAQ, updates | Osinachi / authors | Sun 27 Sep | +| 31 | Two sample chapters (PDF) for early readers | PDF | Early-reader outreach | @THY / authors | Sat 26 Sep | + +--- + +# 5. Pre-launch to launch checklist + +Kickstarter review: its help center says manual review usually takes up to about 3 business days, longer if they ask for changes. The team's earlier plan assumed 5–7 business days. Using the longer figure, a Fri 2 Oct launch already needed submission by Wed 23 Sep. Using the shorter figure, the latest safe submission is **Mon 28 Sep**. Submit as early as possible; the page can still be edited while it is in review. + +## Fri 25 Sep (today) + +- [ ] Confirm whether the draft has already been submitted for review. If not, fix Basics and submit today, even without every image. `[OWNER]` +- [ ] Owner decisions: end date option (§2.1), Retreat funding rule and sales cutoff (§2.2), tier structure (§3.2.1), Retreat and Academy prices, dates, and caps. +- [ ] Start or confirm Stripe verification (§3.10). +- [ ] Basics: new title, subtitle, creator name, end date, Target Launch Date 2 Oct, late pledges on. +- [ ] Upload the project image (interim is fine). +- [ ] Paste the Story, Risks, and Use of AI text with placeholders filled where possible. +- [ ] Remove "not an annual reprint and not a token" and every phrase on the scrub list (§7). + +## Sat 26 – Sun 27 Sep + +- [ ] Rewards: create items, the 6 tiers, and add-ons. If the paperback price is not final, leave the paperback tier and add-on out for now; new rewards can be added after launch. +- [ ] Headshots and bios from every author. +- [ ] Send sample chapters to 10–20 early readers; ask for written permission to quote. +- [ ] Publish the public sample workflow on aibook.fun. +- [ ] Produce section header graphics, timeline, shipping, and Cloud graphics. +- [ ] Catch-up pre-launch posts if posts 1–3 (announcement, cover, who it's for) were not published. +- [ ] Submit for review by Sunday night if not done Friday. + +## Mon 28 Sep + +- [ ] **Latest safe day to submit.** +- [ ] Pre-launch post 5 ("Why Kickstarter"). +- [ ] Record the hero video if @THY is available (optional). +- [ ] Owner confirms shipping preference and, if shipping at pledge, rates and countries. + +## Tue 29 – Wed 30 Sep + +- [ ] Respond to any Kickstarter review questions the same day. +- [ ] After approval: Generate URL, activate the pre-launch page, paste the pre-launch blurb, share the link (§3.12.2). +- [ ] Invite collaborators. +- [ ] Prepare FUNDED, milestone, and stretch-goal graphics. +- [ ] Email the list and post the "Notify me" push. +- [ ] Brief whoever presses Launch. + +## Thu 1 Oct + +- [ ] Pre-launch post 6 ("Tomorrow"). +- [ ] Test every link, image, and video on the preview. +- [ ] Re-check: end date and time, reward prices, quantity limits, late pledge settings, delivery months, shipping. +- [ ] FAQ and Update #1 ready in a doc. +- [ ] **Go/no-go at 6:00 PM ET / 4:00 PM MT / 11:00 PM WAT.** If approval or Stripe verification is not in hand, slip to Fri 9 Oct: change the end date to Wed 11 Nov, and decide whether to keep the Retreat tier (§2.2). + +## Fri 2 Oct: launch + +- [ ] Press **Launch** at 6:00 AM ET / 11:00 AM WAT and follow §3.12.3. + +## Live campaign + +- [ ] Fri 9 – Thu 15 Oct: ads week (if budget set). +- [ ] Fri 16 – Thu 22 Oct: live Q&A and clips. +- [ ] Mon 19 Oct: Update #3 (halfway). +- [ ] `[OWNER: retreat sales cutoff, suggested Fri 30 Oct]`: Retreat tier closes; confirm numbers with the venue. +- [ ] Mon 2 Nov: 48 hours left. Tue 3 Nov: 24 hours left. +- [ ] Wed 4 Nov: final day (posts pre-scheduled; Retreat opens). Campaign ends `[end time]`. +- [ ] Thu 5 – Fri 6 Nov: thank-you update with final numbers; send the backer survey. +- [ ] By about Wed 18 Nov: AiBook.fun access issued to all backers entitled to it. + +--- + +# 6. Still needed from owner + +Every placeholder in this guide, grouped. Items marked **Blocks submit** must be answered before the page goes to review or before launch. + +## 6.1 Calendar and campaign rules + +1. **Blocks launch.** End-date option (A fixed Wed 4 Nov, B 33 days, or C keep Tue 3 Nov) and the exact end time (suggested 8:00 PM ET). +2. **Blocks submit.** Has the draft been submitted for review? If not, submit today. +3. Who presses **Launch** on Fri 2 Oct, and at what time (suggested 6:00 AM ET / 11:00 AM WAT). +4. **Blocks launch.** Retreat rule if the campaign does not fund: run it and collect payment directly, or cancel those seats. +5. Retreat sales cutoff date (suggested Fri 30 Oct 2026). +6. Slip rule: if launch moves to Fri 9 Oct, keep the Retreat tier or sell seats outside Kickstarter. +7. Refund policy (Risks section and FAQ). +8. Update cadence after the campaign (suggested monthly). +9. Confirm this is the team's first Kickstarter campaign. + +## 6.2 Retreat + +10. **Blocks submit.** Retreat price. +11. **Blocks submit.** Venue city and venue name; venue photo. +12. What's included (sessions, meals, materials, any 1:1 time) and a day-by-day agenda or the date it will be published. +13. Travel and lodging: included or not. +14. Date when attendees receive confirmation and joining instructions. +15. Date-change, transfer, and refund terms. +16. Continuing-education credit: none, or the approved credit and issuing body. +17. Approve slimming the Retreat bundle (paperback moves to an add-on), or keep the paperback in it. + +## 6.3 Academy + +18. **Blocks submit.** Academy price (one price for all sites, or per site). +19. **Blocks submit.** Cohort dates for Azur Resorts (Orlando), #NoDe (North Denver), and Villa Park (Chicagoland). +20. **Blocks submit.** Seat cap per site (and total). +21. One Academy tier with site choice in the survey, or three site tiers. +22. What the AiCoach + AOP.biz BootCamp covers: two or three sentences, format, total hours, what's included. +23. Who delivers the BootCamp and how they relate to the team (Kickstarter requires rewards to be delivered by the creator or collaborators). +24. Travel and lodging: included or not. +25. Date-change, transfer, and refund terms. +26. Late pledges for Academy (on or off, and late price); estimated delivery month. +27. Name of the Academy lead for the Team section. + +## 6.4 Cloud, book, and add-ons + +28. **Blocks launch for the paperback tier.** Final signed paperback price after print, signing, packing, shipping, and fees are costed; late-pledge price. (Or launch without the paperback and add it later.) +29. Print-run cap for the paperback, if any. +30. Collector's extras: add-on (recommended) or keep the $85 bundle as a tier; price; quantity cap; which authors sign the bookplate. +31. Signed paperback add-on price. +32. Keep the $47 "gift a year of AiBook.fun" add-on: yes or no. +33. eBook delivery month if earlier than January 2027. +34. How $47/yr renewal works after the first 12 months (opt-in at aibook.fun assumed). +35. Stretch goals: include Early Bird backers in the $15K bonus chapter (recommended yes); who narrates the $35K audiobook sample. + +## 6.5 Shipping and contact + +36. Shipping preference: collect later in the Pledge Manager (recommended) or rates at pledge. +37. Shipping country list, and rates if charging at pledge. +38. Fulfillment location (where books ship from). +39. Contact email for firm and team orders and backer support. + +## 6.6 Story content + +40. Confirm the final cover. +41. Number of authors; each author's full name, role, two-sentence bio, and 800×800 headshot. +42. Full names for @THY, @LFG, @CEO, @GTM for the Team section; approve listing Osinachi Patrick. +43. One or two sentences defining "Exit to Client" as the authors use it. +44. Final chapter list with lead author per chapter (confirm which of the working verticals are in the first edition); page count and trim size. +45. Chapter excerpt (link or image) for What's inside. +46. Public sample workflow URL on aibook.fun. +47. Early-reader quotes with written permission (name, role, firm). +48. Special-thanks names (only people who agreed). +49. CKA®/CEPA® statement: confirm "not affiliated or endorsed", or name any real affiliation. +50. "Where the money goes" split for the $5,000 goal. +51. How many months the team has spent writing (for the LinkedIn push copy). +52. Optional Give back section: yes or no, and the named school or nonprofit. + +## 6.7 Use of AI and environment + +53. List of AI tools used in writing and in the workflows. +54. Confirm AiBook.fun does not train or ship its own AI model. +55. Were any campaign images or mockups made with AI image tools (yes/no). +56. Environmental commitments: print approach (short run or print-on-demand), paper, mailers; or leave the section empty. + +## 6.8 Profile, payment, and promotion + +57. Creator name: "WeOwnNet" or "BurnedOut Media / WeOwnNet" (drop the ♾️). +58. **Blocks launch.** Stripe: raise-as type, US legal entity name, address, EIN, representative ID, beneficial owners, US checking account, backup card; verification complete. +59. Social links for the profile. +60. Collaborator Kickstarter account emails and permissions. +61. Paid ads budget for 9–15 Oct, or $0. +62. Is the Kickbooster affiliate program live for launch (yes/no). +63. Hero video: will @THY record it by Mon 28 Sep, or launch image-only and add it later. + +--- + +# 7. Appendix: public-copy scrub list + +Search the story, rewards, FAQ, updates, video captions, and images for these before submitting. None of them may appear on the public page, including in negative form ("not a token"). + +| Remove | Use instead | +|---|---| +| NFT, token, mint, Web3, crypto, blockchain, wallet | "Digital Access Subscription", "12 months of AiBook.fun access" | +| equity, investment, returns, stake, shares (in the financial sense), ROI | Describe the reward itself | +| "annual reprint", "annual edition" (for the library) | "updated as tools and models change, often weekly or monthly; billed yearly" | +| "Ai" in the book title | "AI" (brand spelling "AiBook.fun" only for the companion product) | +| raffle, giveaway, prize, contest | Not used | +| Past-season retreat labels ("Colorado Summer", "St. Pete") | "Burned Out Advisor Retreat, 4–6 Nov 2026" | +| Unapproved prices or "TBD" | A real price, or leave the tier out until it has one | +| Slogans of the form "own it, not rent it" | A plain description of what the backer gets | + +Current draft text that must change: the book block says the library is "billed as a yearly digital access subscription — not an annual reprint and not a token." Replace with the Cloud section wording in §3.3.